Search Marketing Manager at The Weather Channel Interactive
Greater Atlanta Area
- Current
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- Search Marketing Manager at The Weather Channel Interactive
- Past
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- Director of SEO at Medium Blue
- Management Trainee at AIG
- Education
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- Texas Tech University - Rawls College of Business
- Texas Tech University - Rawls College of Business
- Recommended
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2 people have recommended Derek - Connections
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191
connections
- Industry
- Internet
- Websites
Derek Fulford’s Summary
In-house search marketing expert for The Weather Channel Interactive with previous agency experience. I have worked extensively with organic optimization and paid search. Currently focusing on mastering paid search and acquiring general marketing experience.
Derek Fulford’s Specialties:
Search Engine Marketing, SEM
Organic Search, SEO
Paid Search, PPC
Derek Fulford’s Experience
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Search Marketing Manager
The Weather Channel Interactive
(Privately Held; 201-500 employees; Internet industry)
December 2006 — Present (1 year 10 months)
As the Search Marketing Manager for The Weather Channel Interactive (TWCi) I develop optimization strategies and manage paid search campaigns for weather.com and its properties as well as TWCi’s mobile, desktop, subscription and broadband products.
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Director of SEO
Medium Blue
(Privately Held; 1-10 employees; Internet industry)
June 2004 — December 2006 (2 years 7 months)
Responsible for providing optimization strategy for company as well as client sites. Managed 40+ ongoing optimization campaigns.
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Management Trainee
AIG
(Public Company; 10,001 or more employees; AIG; Financial Services industry)
October 2003 — June 2004 (9 months)
Finanical Services Management Trainee. Responsible for selling financial and insurance services.
Derek Fulford’s Education
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Texas Tech University - Rawls College of Business
MBA, 2002 — 2003
Magna Cum Laude
- Activities and Societies:
- Marketing Department TA
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Texas Tech University - Rawls College of Business
BBA, Marketing, 1998 — 2002
Cum Laude
- Activities and Societies:
- The Marketing Association
Golden Key International Honor Society
Zeta Psi
Delta Tau Delta
Additional Information
Derek Fulford’s Websites:
Derek Fulford’s Honors:
2008 Atlanta Marketer of the Year Award Winner
