Up and Coming Interactive Marketing Specialist
Vancouver, Canada Area
- Current
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- Interactive Consultant (Self-employed)
- Instructor at BCIT
- Past
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- Online Marketing Director at MovieSet
- Research Assistant at Simon Fraser University
- Teaching Assistant at Simon Fraser University
- Channel Marketing at Research In Motion
- Education
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- Simon Fraser University
- Capilano College
- West Vancouver Secondary School
- Recommended
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3 people have recommended Clayton - Connections
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61
connections
- Industry
- Marketing and Advertising
- Websites
Clayton Mitchell’s Summary
I have an avid interest in interactive marketing - especially web analytics, search engine optimization, email marketing, and branding with social media.
Some recent career highlights:
• Conducted a thesis while completing my MBA that studied how to enhance a brand's experience with a website
• Acted as the Online Marketing Director for MovieSet Inc where I was responsible for designing and implementing the company's marketing plan.
• Established an innovative social media measurement program for Radar DDB
I really enjoy teaching and am currently a part-time instructor for a Direct Marketing course at the British Columbia Institute of Technology.
I also have a strong passion for the entertainment industry, especially the production and marketing of films and video games. One of my future goals is to write, produce and market my own films.
Clayton Mitchell’s Specialties:
website analytics
search engine optimization
strategic marketing planning
relationship marketing
teaching and team coaching
blogging
market research - data collection and analysis
project management
Clayton Mitchell’s Experience
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Interactive Consultant
Self-employed
(Self-Employed; Myself Only; Marketing and Advertising industry)
October 2007 — Present (1 year 1 month)
Some highlights include:
• Managed a project focused on developing and implementing a measurement system for Radar DDB. Responsibilities included analyzing, testing, and building relationships with solution providers, establishing key performance metrics for a wide variety of online marketing initiatives, and developing an internal reporting process.
• Designed and lead a web analytics workshop for Vancity’s marketing teams. -
Instructor
BCIT
(Educational Institution; 1001-5000 employees; Higher Education industry)
September 2007 — Present (1 year 2 months)
I am currently acting as a part-time instructor for the course, Direct Marketing Dynamics.
Responsibilities for this position include:
• Course planning, in-class instruction and discussion, advising students on group projects, and evaluating student assignments, including a direct marketing plan. -
Online Marketing Director
MovieSet
(Privately Held; 11-50 employees; Entertainment industry)
August 2006 — September 2007 (1 year 2 months)
I acted as the Online Marketing Director for MovieSet, an Internet-startup company that hosts and showcases websites for films that are in production.
My responsibilities included:
• Designing and implementing the MovieSet marketing plan
• Preparing and executing promotional campaigns for films hosted on MovieSet, with a focus on search engine optimization, link-building strategies, and building relationships using social media
• Engaging in website analysis and generating recommendations in order to improve website activity
• Managing and publishing MovieSet's blog -
Research Assistant
Simon Fraser University
(Educational Institution; 1001-5000 employees; Research industry)
January 2003 — August 2007 (4 years 8 months)
I acted as a research assistant on multiple projects, three of which have been published in academic journals. My responsibilities included:
• Collecting and coding data on corporate governance reporting by Canadian firms. The study was published in the journal, Small Business Economics.
• Performing research, summarizing academic research articles, and conducting data analysis for two Industry Canada reports that studied cluster effects in the U.S. and Canadian information technology industries.
• Designing and administering online questionnaires, collecting data, and recruiting and managing an online panel for a project that studied consumer preferences for movies over an eight-week period. -
Teaching Assistant
Simon Fraser University
(Educational Institution; 1001-5000 employees; Education Management industry)
May 2003 — December 2005 (2 years 8 months)
I acted as a tutorial instructor for three courses: Consumer Behaviour, Business Law, and Introduction to Marketing. I am pleased to note that I received the highest student evaluation in two separate terms.
My responsibilites for these positions included coaching students for individual projects, managing group projects, evaluating presentations, facilitating in-class discussion on course-related topics, and marking exams, -
Channel Marketing
Research In Motion
(Public Company; 1001-5000 employees; RIM; Information Technology and Services industry)
September 2001 — April 2002 (8 months)
Basically, I was responsible for implementing a program for BlackBerry resellers of small to medium-sized enterprises called the Agency Program. Two months after leaving the position, I was informed that I my efforts had helped save RIM over $300,000.
The position required the following tasks:
• Developing and implementing a new channel program for RIM's small to medium sized enterprise resellers
• Analyzing client data for the purposes of identifying important accounts
• Conducting a project that analyzed RIM's competitive environment and its competitors' service offerings
• Creating a sales support manual for RIM's channel members
• Developing and managing internal processes to effectively facilitate order processing
Clayton Mitchell’s Education
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Simon Fraser University
MBA, Marketing, 2000 — 2006
To complete my MBA, I conducted an original thesis entitled Beyond the Film: Using the Internet to Enhance the Experience for Experiential Products. Essentially, this study attempted to discover how to enhance the experience of a film by using a website, and whether that enhanced experience would lead to a greater likelihood for an individual to engage in relevant consumer behaviours, such as going to see the film, talking about the film with others or returning to the website.
- Activities and Societies:
- • Member of the Student Market Association
• Represented SFU at the Manitoba International Marketing Competition in 2004 - out of 20 teams, we placed third
• Judged multiple undergraduate competitions focused on marketing strategy and branding
• Acted as a faculty advisor a marketing team at the JDC West Case Competition - out of ten teams, they finished in second place
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Capilano College
University Transfer Program, Business, 1998 — 1999
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West Vancouver Secondary School
1991 — 1993
Additional Information
Clayton Mitchell’s Websites:
Clayton Mitchell’s Interests:
• Coaching and playing on multiple softball teams (I love baseball) • Playing recreational football • Playing electric bass • Writing movie scripts
Clayton Mitchell’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
