Owner, AgencyCritique, LLC
Raleigh-Durham, North Carolina Area
- Current
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- Owner at AgencyCritique, LLC
- Owner at Newfangled Web Factory
- Past
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- Studio Manager at Leonard/Monahan
- Studio Manager at Pagano Schenck & Kay
- Education
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- Rhode Island School of Design
- Recommended
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1 person has recommended Eric - Connections
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82
connections
- Industry
- Internet
- Websites
Eric Holter’s Summary
Eric is the owner of both AgencyCritique, LLC his web strategy consultancy for advertising agencies and Newfangled Web Factory a website development company that helps advertising agencies work web smart. Eric has been writing Newfangled's monthly Web Smart newsletters since 2001 and contributes to the Web Smart blog. Now most of his content can be found at the agencycritique.com blog.
Eric Holter’s Specialties:
Web strategy consulting, content creation, business writing, search engine optimization and marketing, social media, website design, website development process, information architecture, usability.
Eric Holter’s Experience
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Owner
AgencyCritique, LLC
(Internet industry)
June 2008 — Present (2 months)
AgencyCritique is my web strategy consultancy for advertising agencies. While I still own Newfangled and provide strategic guidance, the bulk of my attention has now shifted to AgencyCritique. I've been working with advertising agencies for my entire career. At Newfangled it was a pleasure to help agencies with web development. But I've seen the trends in web strategy growing much faster than most agencies are keeping up with. AgencyCritique helps agencies catch up and thrive rather than dive in this rapidly changing, Internet oriented marketing environment.
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Owner
Newfangled Web Factory
(Privately Held; 11-50 employees; Internet industry)
November 1995 — Present (12 years 9 months)
While I am currently transitioning to my new web strategy consultancy, AgencyCritique, I still provide guidance to Newfangled, and participate in the management of the company and will continue to contribute to the Web Smart newsletter.
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Studio Manager
Leonard/Monahan
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 1995 — November 1995 (11 months)
Ran the production studio and upgraded digital production capabilities of the agency. Briefly began integrating Web development into agency capabilities which lead me to start Newfangled Web Factory. Leonard/Monahan was my first web design client after starting my company.
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Studio Manager
Pagano Schenck & Kay
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 1994 — January 1995 (3 months)
Began in the studio, doing print preparation, mechanicals, and typesetting. Managed the studio and moved production from analog methods to digital file preparation. Went to Leonard/Monahan shortly after PS&K moved to Boston from Providence, RI.
Eric Holter’s Education
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Rhode Island School of Design
1987 — 1991
