
Phoenix, Arizona Area

Phoenix, Arizona Area
Marketing specialist focused on strategy and planning, online marketing management, lead generation and distribution, analytics, sales, business development, project management, media planning and buying, database/direct marketing, call center operations, public relations and client relationships development.
Lead expert - buying, monetizing, LMS systems, Contract negotiations, media purchasing, call center operations, metric analysis, client base development, pre-post marketing
(Privately Held; 11-50 employees; Computer Software industry)
2007 — 2008 (1 year)
As their new Vertical Manager - Mortgage I play a central role in providing advice and workflow improvement ideas to Leads360 customers including vendor management; front and back end best practices for clients in the mortgage, debt settlement and insurance industries.
This includes training revision, on-site client visits and open discussion forums both on and off site.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2004 — August 2007 (3 years 7 months)
Business-to-customer marketing. All marketing channels utilized; media, creative, sales promotion and PR strategies, extensive B-C internet marketing including CPC, Yahoo Overture, email campaigns, lead generation. Marketing distribution, management.
(Privately Held; 51-200 employees; Financial Services industry)
2002 — 2004 (2 years)
Responsible for inbound/outbound call center during peak 2002 – 2004 mortgage season. Managed 30+ call center employees averaging 8000+ inbound/outbound calls each month. In-house lead distribution and proprietary database management, 500,000 direct mailers processed each month to provide leads for onsite loan officers. Monitored and maintained ACD call distribution, call detail reporting, marketing analysis, ROI analysis and budget forecasts.
(Privately Held; 11-50 employees; Telecommunications industry)
August 1997 — 2002 (5 years)
0+/1+ telecom company providing telecommunication services to the hospitality industry. Provided administrative support to office manager. Monitored and maintained open trouble incidents, customer service complaints and related logs. Involved in daily contact with customers to troubleshoot and resolve problems pertaining to billing, excessive charges or service renewals and other service-related matters while maintaining good customer relations.