Wayne Cook

Wayne Cook

Canadian Representative Office at International Center for Small & Medium Enterprise Shanghai, Peoples Republic of China

Toronto, Canada Area

Current
  • Canadian Representative Office for ICSME Shanghai, China at International Center for Small & Medium Enterprises Shanghai
  • Independent Consultant, consulting on China Business Opportunities at DeMatteo Monness
  • Chairman at Entrepreneurs International a global network of Small Business Owners, Entrepreneurs & Professionals
  • Professional Speaker at Wayne Cook, Professional Speaker, Training & Coaching
Past
  • Professor at Ministry of Colleges & Universities, Greater Toronto Area, Ontario
  • Principal Consultant at Wayne Cook, Consulting
  • Principal Consultant at Strategis Consulting - Market Intelligence - Research - Competitive Intelligence
  • Vice President, Sales & Marketing at The Marketing Group International - Market Research - Creative Marketing - Marketing Strategy
  • Consultant Lobbyist at Wayne Cook Government Relations Consulting - Ottawa, Toronto & Washington, D.C. - Public Relations
  • Senior Marketing Manager at Shanghai Sypher Heng Tai Consumables Group, Shanghai, PRC China
  • Vice President & Director at Strategic Alliance Partners - Toronto, Ontario
  • Executive Director at Politically Active Dads
  • Executive Search Consultant at Execusearch/HRC Human Resource Consultants
  • Consultant at Schulz Pereira Fordjour, Barristers & Solicitors - Mississauga, Ontario
  • Professor at Kingston College Landsbridge University, New Brunswick, Canada
  • Management Consultant at Wayne Cook Consulting Toronto, Ontario
  • Owner at Acumen Rehabilitation Management Inc.
  • Consultant at Eddy - O'Hearn Insurance Adjusters
  • Consultant at Progressive Casualty Insurance
  • Business Development Manager at Canadian Protection Services (Group 4 CPS)
  • General Manager at Marshall Corporation Ottawa, Canada
  • President & CEO, Director at Marshall Security & Investigation Ltd. Ottawa, Canada
  • Director of Corporate Accounts at NABU Network Ottawa, Canada
  • Training Consultant at Metropolitan Life Ottawa, Canada
  • Community Activist at Beaches-East York Federal Riding 1965-2007
  • Consultant at Prudential Assurance - Toronto, Ontario
  • Consultant at Crown Life Assurance Company - Toronto, Ontario
  • Group Insurance Department at Canada Life Assurance Company - Toronto, Ontario
  • Investments & Financial Services at Canada Life Assurance Company - Toronto, Ontario
  • Instructor at Canadian Armed Forces
  • Political Campaign Worker at Beaches Federal Riding 1965-2007
  • Personal Information at East York General Hospital
Education
  • Heriot-Watt University
  • Undergraduate & Graduate Studies
  • Seneca College of Applied Arts and Technology
  • Monach Park S.S.
  • Malvern C.I.
  • Glen Ames Senior Public School
  • Williamson Road Public School
Connections
500+ connections
Industry
Venture Capital & Private Equity
Websites

Wayne Cook’s Summary

My role as deal maker is supported by 36 years business experience and years of life experience.

I have 25 years in the Financial Services Industry in sales & marketing and customer service roles with Canada Life, Crown Life, Prudential Assurance, Metropolitan Life and Progressive Casualty in Canada, and 10 years teaching Human Resource Management; and teaching marketing to M.B.A. students at Ontario Colleges/Universities.

I am President of the China Association of Professional Speakers (CAPS) and worked in Shanghai, China from 2006 - 2006. My practice takes me to the United States, China and Canada, on a regular basis.

Wayne Cook’s Specialties:

I am a professional speaker focused on "Improving Sales Performance" in a recessionary economy and I am available to speak at conferences, conventions, corporate meetings, association meetings and seminars & workshops.


Wayne Cook’s Experience

  • Canadian Representative Office for ICSME Shanghai, China

    International Center for Small & Medium Enterprises Shanghai

    (Venture Capital & Private Equity industry)

    September 2008Present (2 months)

    ICSME, the International Centre for Small & Medium Sized Enterprises.

    We are specialized in consulting services for small & medium sized enterprises, offering professional support for your market entry & expansion in China.

    The ICSMEs is a hub that combines assembly facilities, R&D & office space with outsourced services for medium sized businesses in China. Through our services, government relations and outsourced services we provide you with the support for a running start in China.
    The ICSME provides international SMEs with start-up support for their market entry with a combination of office & assembly space, R&D facilities and outsourced services. You can start with a simple office at 35 sqm, increase space step by step and & R&D, assembly & production space starting from 200 sqm, all in one location.

    An internationally experienced management team that is aware of the risks and opportunities of the Chinese market will help to make your start here a lasting success.

  • Independent Consultant, consulting on China Business Opportunities

    DeMatteo Monness

    (Market Research industry)

    October 2007Present (1 year 1 month)

    DeMatteo Monness is a boutique research and brokerage firm headquartered in New York which assists its institutional investor client base - hedge and mutual funds - in their investment research efforts by connecting them with industry experts from all areas of the market. The firm counts among its clients the leading equity investment firms in the United States. DeMatteo Monness is a privately held firm with offices in New York and Boston and research and recruiting professional stationed across the globe.

    Primary research services involve recruiting and hiring experts and professionals in all industries to do consulting for the company's clients.

    DeMatteo Monness is a member firm of the NASD and clears trades through Goldman Sachs Execution & Clearing LLC.

    More information is available at:
    www.dmllc.com

  • Chairman

    Entrepreneurs International a global network of Small Business Owners, Entrepreneurs & Professionals

    (Public Relations and Communications industry)

    September 2004Present (4 years 2 months)

    An international alliance of 3,000+ Small Business/Entrepreneurs groups in 600+ cities, in 40 countries, worldwide. In total, there are over 325,000+ global members. Each month, up to 100 Business people attend our events in Toronto. A Lifetime Membership is $100.00. Organizer of Entreprenur/Small Business related groups with over 2,500+ members in Toronto, Ontario, Canada. http://entrepreneur.meetup.com/34/
    The largest groups located by city:

    New York City
    Boston
    Toronto, Canada
    Washington, D.C.
    Chicago
    Los Angeles
    San Francisco
    Vancouver
    London, U.K.
    San Diego
    Singapore
    Atlanta
    Philadelphia
    Denver
    Seattle
    Houston
    Dallas - Fort Worth
    Tel Aviv, Israel
    Melbourne, Australia
    Sydney
    Mumbai, India
    Montreal
    Paris, France
    Munich, Germany

  • Professional Speaker

    Wayne Cook, Professional Speaker, Training & Coaching

    (Professional Training & Coaching industry)

    September 1995Present (13 years 2 months)

    Professional Trainer - Business Coach & Keynote Speaker at Wayne Cook, Professional Speaker, Training & Coaching

    Facilitated training at CIBC Leadership Centre, Foran Financial Institute www.foranfinancial.com, Insurance Institute of Canada www.iic-iac.org, Ottawa-Carleton Board of Trade, Ottawa Lions Club and Registered Insurance Brokers of Ontario. e-Business clients include, Franklin-Covey, Tony Robbins, Brian Tracy and Trump University in Shanghai, PRC and Hong Kong. I am President of the China Association of Professional Speakers (CAPS).

    Key Words: Professional, Keynote, Speaker, Trainer, Coach, Training, Coach, Instructor, Teacher, Speaking, Teaching, Seminar, Facilitator, Leader, Workshop, Class, Presentation, Conference, Convention, Meeting, Corporate, Inspiration, Motivational, Team, Building, Sales, Management, College, University, Professor, Research.

  • Professor

    Ministry of Colleges & Universities, Greater Toronto Area, Ontario

    (Higher Education industry)

    September 1995September 2008 (13 years 1 month)

    I teach, on a contract basis, in the Faculty of Business at Wilfrid Laurier University www.wlu.ca, Seneca College www.Senecac.on.ca, Sheridan College www.sheridanc.on.ca, Durham College / University of Ontario www.durhamc.on.ca, Centennial College www.centennialcollege.ca, Humber College www.humberc.on.ca, George Brown College/City College www.gbrownc.on.ca, Kingston College/Landsbridge University www.kingston.edu, Loyalist College www.loyalistc.on.ca, and The Insurance Institute of Canada www.iic-iac.org. I am a Corporate Trainer with experience at Foran Financial Institute www.foranfinancial.com, CIBC Learning Centre, Commercial Business College www.policefoundations.org, Ontario Institute of Private Investigation www.irg-investigation.com and several other organizations.

    Taught for the Insurance Institute of Canada at Kingsway Financial, ING Halifax, Belair Insurance, RBC Insurance, and Royal Insurance.

  • Principal Consultant

    Wayne Cook, Consulting

    (Marketing and Advertising industry)

    January 2006August 2008 (2 years 8 months)

    Wayne Cook Consulting, Business Networking, Event Production and Media Relations.

    Acquisitions and strategic partnerships have become an essential part of the corporate life cycle. However, the problems involved in these and the solutions to them are very different from those faced by the management in running the usual operations of a company. Our experience of working with a number of private and public companies, strong understanding of business and financial expertise will help you.

    Recently, we assisted a U.S. company export product to Hong Kong, with a goal of entering China markets. A European company was introduced to major distributors in Shanghai, China. A company in Canada seeking $15 Million Venture Capital was introduced to a large Venture Capital firm. A U.S. company wanted to establish operations in Beijing, China. We provided consulting services, leading to the establishment of headquarters in HK and operations in Beijing.

  • Principal Consultant

    Strategis Consulting - Market Intelligence - Research - Competitive Intelligence

    (Marketing and Advertising industry)

    February 2006June 2008 (2 years 5 months)

    Strategis Consulting is a competitive intelligence consulting firm which assists clients with their market intelligence, connecting them with industry experts from all areas of the market, B2B, B2C. Research combined with insightful consulting develops proven market driven strategies, based upon sound fact decision making.

    Strategis is a privately held firm with offices in Toronto, Hong Kong and Shanghai, in the People's Republic of China. From 2005-2007, I was Senior Marketing Manager for Heng Tai Consumables Group, in the PRC, www.hengtai.com.hk responsible for business development and overall marketing for this FMCG firm. From 2006-2007, I was working with Jablum Iced Beverage and LBV France wines, with Golden Sector www.goldensector.com.hk

    Primary services involve the recruiting of competitive intelligence experts and 'market driven' marketing professionals, in all industries, to do consulting for Strategis clients.

  • Vice President, Sales & Marketing

    The Marketing Group International - Market Research - Creative Marketing - Marketing Strategy

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    January 2006December 2007 (2 years)

    1.Provided expertise in a variety of the field's concepts, practices, and procedures.
    2. Responsible for branding, marketing, communication, and meeting planning initiatives.
    3. Ensured the company is visible in the marketplace from a strategic perspective.
    4. Collaborating with the President and Director, Communications on business strategy, organizational management, resourcing, and delivery of P&L goals.
    5. Responsible for driving all sales and marketing activities including site marketing, pricing, packaging, positioning, acquisition, retention and development, partner and channel marketing, direct sales, a telemarketing channel, and an account management function.
    6. Managed direct and indirect teams, including creative services while also working closely executive counterparts to manage the business unit and drive strong, sustainable growth.

  • Consultant Lobbyist

    Wayne Cook Government Relations Consulting - Ottawa, Toronto & Washington, D.C. - Public Relations

    (Privately Held; 1-10 employees; Government Relations industry)

    August 2004June 2007 (2 years 11 months)

    Wayne Cook Consultants, Government Relations Consulting

    My political experience dates back to 1965 and I have been actively involved in federal, provincial and municipal politics, for 42 years. I have been a paid Campaign Manager & Chief Financial Officer for a Reform Party of Canada Candidate and supporter of the Progressive Conservative Party of Canada. In 2004, I ran John Tory's Leadership Campaign in Scarborough Agincourt.

    Wayne Cook Consultants is a full service firm accepting Retainer and Project basis clients.

    Government of Canada Registration: 0024241
    Ontario Government Registration: CL0687

    Lobbyist for Kids 'n' Dad, 2004-2007, a non profit association in the Kitchener-Waterloo Region. www.kidsndad.com
    Executive Director of Politically Active Dads, a group which had 1,200 members.
    Fundraiser, Republican National Committee (Non Lobbying Client)
    Fundraiser, Paralyzed Veterans of America (Non Lobbying Client)

  • Senior Marketing Manager

    Shanghai Sypher Heng Tai Consumables Group, Shanghai, PRC China

    (Public Company; 501-1000 employees; 0197 HK; Consumer Goods industry)

    August 2005May 2007 (1 year 10 months)

    Responsible for planning, development and implementation of Heng Tai's marketing strategies, marketing communications, and public relations activities, external and internal. Development and implementation of support services in the area of marketing, communications and public relations. Directed the efforts of the marketing, communications and PR staff and coordinated strategic & tactical levels within Shanghai Sypher.

    Reported to Board of Directors in Hong Kong. Clients included Nestle (Garoto) Brazil, Loacker, Italy, Nissin Noodles, Golden Delight Korean Tea, Pantai, Thailand, Balducco, Brazil, Ulker, Turkey, Sweet n Low, USA, Walkers, Scotland and Agnesi Pasta, Italy for Fineline Foods. Introduced company to local Consulate Trade Officials, developed country level import strategies, with national trade groups. From Feb. 2006-April 2007, served as Liasion between China Food Imports Group and Heng Tai. Introduced Blue Mountain Coffees, French wines, Scotch from Scotland to China.

  • Vice President & Director

    Strategic Alliance Partners - Toronto, Ontario

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    July 2004February 2007 (2 years 8 months)

    Organizer for a global network, providing solutions to start ups, small business, community groups, professional associations, organizations, church groups and political parties. Helping organizations raise funds, build a volunteer base and structure.

    2005-2007 Oversaw a group of 800 Trade Associations, representing 120,000 members. Introduced Blue Mountain Coffees into the Hong Kong market and French wines into the Mainland China markets.

    2006 Fundraiser for Kids 'n' Dad, first Annual Golf Day in Kitchener-Waterloo.

    2004-2007 Organizer for Politically Active Dads, building the organization to 1,200 members in the USA, Canada, Europe, UK, Australia & New Zealand. PAD served as an international communications tool.

    2006-2007 The National Republican Committee and Paralyzed Veterans of America are e-clients for fundraising in the US. Typically, these organizations pay up to 30%, as a fee for fundraising. Please contact Wayne Cook, at:
    waynevcook@rogers.com

  • Executive Director

    Politically Active Dads

    (Non-Profit; 1-10 employees; Political Organization industry)

    July 2004September 2006 (2 years 3 months)

    I am a divorced Father, so I fully understand the plight of Children and Divorced Dads. Politically Active Dads was established in 2004, in response to a need to communicate more effectively and to lobby politicians in Washington, D.C. and in Ottawa, Canada. In June 2005, PAD co-sponosed the "March to Parliament", with Kids 'n' Dad, from Toronto, Ontario to Ottawa, Canada. The March raised considerable media attenetion to the cause of Equal Parenting. By late 2006, the group, with over 1,200 members, disbanded to focus our efforts such as Kids 'n' Dad. Related groups: Fathers 4 Justice, Million Dad March, Men Vote Canada.

  • Executive Search Consultant

    Execusearch/HRC Human Resource Consultants

    (Privately Held; 1-10 employees; Management Consulting industry)

    August 1995August 2005 (10 years 1 month)

    Recruiter/Executive Search Consultant providing recruitment services to the insurance industry (2004-2005). Specific assignments included insurance brokers, brokerage staff and senior management (execusearch).

    SOS Strategic Order Services (Feb. 1997 - Aug. 1997) Provided recruitment/staffing services for a Government of Canada contract.

    Townsend College (Nov. 1997 - June 1998) Provided placement services for students in a Government of Canada contract program.

    Completed my Certificate in Human Resource Management from Seneca College for Certification by The International Personnel Management Association (IOMA-CP). Served on the Executive of the local IPMA Chapter and Chapter President and Past President (2001-2004). Introduced the IPMA education program to Seneca College. IPMA member since 1995.

    Taught the HRPAO Human Resource Professionals Program from 1999-2004.
    Awarded the HRPAO Diploma, Certificate in Human Resource Management in 1997. HRPAO member since 1995.

  • Consultant

    Schulz Pereira Fordjour, Barristers & Solicitors - Mississauga, Ontario

    (Partnership; 1-10 employees; Law Practice industry)

    December 2001April 2004 (2 years 5 months)

    Acted a Consultant to Mr. Carlos Pereira, Barrister & Solicitor. Political Activity: Supported Belinda Stronach for Conservative Party of Canada Leader.

  • Professor

    Kingston College Landsbridge University, New Brunswick, Canada

    (Privately Held; 51-200 employees; Higher Education industry)

    September 2001December 2001 (4 months)

    Professor teaching B.B.A. and M.B.A. students from Mainland China and Pakistan. Kingston College, based in Canada, grants degrees from the following universities. Central Michigan University., Colorado State U., Arkansas Tech. U., American University in London (UK), Niagara U., Landsbridge U., University of New Brunswick, University of Arizona, British Columbia Institute of Technology and Florida State University.

  • Management Consultant

    Wayne Cook Consulting Toronto, Ontario

    (Privately Held; 1-10 employees; Management Consulting industry)

    March 1977May 1997 (20 years 3 months)

    Provided Human Resource Management Consulting to Transamerica Life, North American Life, Prudential Assurance, Provident, Paul Revere Insurance, Unum, Zurich Insurance, INA, CIGNA, Canada Life, Crown Life, Met Life, Mutual Life (now Clarica), Constellation Assurance (now Sun Life), Maritime Life, John Hancock Insurance (Boston), Prudential Insurance Company of America, Wawanesa Mutual, Equitable Life, Dominion of Canada (now ManuLife Financial), Empire Financial, Great West Life, London Life (now Freedom 55), Northern Life, Sun Life Financial, Clarica, RBC Insurance and Citadel General. Worked on a federal government project, S.O.S. (Strategic Order Services) for Human Resources Development Canada. Assisted Townsend College with a government contract from HRDC. Taught in the Police Foundations program at Commerical Business College.

  • Owner

    Acumen Rehabilitation Management Inc.

    (Privately Held; 1-10 employees; Human Resources industry)

    March 1992September 1995 (3 years 7 months)

    Owner of 10% of this Venture Capital Deal. The company founded in 1992, consulted in Human Resource and Marketing. Provided extensive coaching to the Principals and Staff. Sold my interest in late 2005, with a profit. In 2006, I sought the Liberal Party of Canada nomination in riding of Markham - Whitchurch - Stouffville. I withdrew from the race in late 2006. Participated in the bus convoy from Ontario to Quebec in support of National Unity with my M.P.

  • Consultant

    Eddy - O'Hearn Insurance Adjusters

    (Privately Held; 1-10 employees; Insurance industry)

    September 1994July 1995 (11 months)

  • Consultant

    Progressive Casualty Insurance

    (Public Company; 10,001 or more employees; Insurance industry)

    March 1993March 1994 (1 year 1 month)

    Consultant. www.progressive.com Campaign worker in Scarborough-Agincourt for Jim Karygiannis, M.P. seeking his second term.

  • Business Development Manager

    Canadian Protection Services (Group 4 CPS)

    (Privately Held; 501-1000 employees; Security and Investigations industry)

    July 1990August 1991 (1 year 2 months)

    Developed Royal Lepage, Tridel, DEL Property Management and the Bank of Canada as new clients. Sold $2 Million of new business in my first year. Reported to the General Manager. www.group4.ca Campaign worker, Ontario Liberal Party in Beaches-Woodbine.

  • General Manager

    Marshall Corporation Ottawa, Canada

    (Public Company; 1-10 employees; Investment Management industry)

    September 1988August 1990 (2 years)

    General Manager of a Real Estate and Investment Company. Organized Investment Groups to buy residential and commercial real estate in Ottawa, Ontario. Political Activity: Campaign worker for Mac Harb, Liberal in Ottawa Centre.

  • President & CEO, Director

    Marshall Security & Investigation Ltd. Ottawa, Canada

    (Public Company; 11-50 employees; Security and Investigations industry)

    March 1983December 1988 (5 years 10 months)

    Venture Capital Deal. Founded in 1985, owned 39% of the company, which was succesful until 1988. Resigned as President & CEO and from the Board of Director in early 1988 to become General Manager. Salary (1988) $60,000 USD.

    Responsible for company acitivities, including 5 Branch Offices located in Montreal, Quebec, Ottawa, Toronto, Hamilton and London, Ontario.
    Clients: Maritime Life, London Life, Wawanesa Mutual, Economical Mutual, Prudential Insurance, Pilot Insurance, Maritime Life, and General Accident Assurance.

    Political Activities: Campaign worker Ottawa Centre Liberal Campaign. Campaign worker in Carleton East in 1985 and 1987 for Gilles Morin.

  • Director of Corporate Accounts

    NABU Network Ottawa, Canada

    (Public Company; 201-500 employees; Computer Software industry)

    June 1983May 1984 (1 year)

    NABU Networks provided computer software, downloaded from cable in 1983. The company failed in 1984, being 10 years ahead of the market. I was Director of Corporate Accounts, selling to hotels, government and business. Great Idea! It was repeated in 1994, something called the Internet and this time with success!

  • Training Consultant

    Metropolitan Life Ottawa, Canada

    (Public Company; 1001-5000 employees; Insurance industry)

    February 1982January 1983 (1 year)

    www.metlife.com Company in Canada was purchased by Clarica, and Sun Life of Canada.

    Responsible to assess training needs and write training materials, as a one year contract.

    Executive Board Member, Ottawa & District Liberal Association, an umbrella organization. Director, Carleton East Liberal Association.

    Witness to the signing of the Canadian Constitution and Charter of Rights & Freedoms on Parliament Hill by Queen Elizabeth II and Prime Minister Pierre Trudeau.

  • Community Activist

    Beaches-East York Federal Riding 1965-2007

    (Non-Profit; 11-50 employees; Civic & Social Organization industry)

    19801982 (2 years)

    Executive Board Member with Forward 9, Community Centre 55, Ward 9 Community News, Senior Link, Liberal Party of Canada (until 1996), and the Ontario Liberal Party (until 1998). Member, Progressive Conservative Party of Canada until the PC Party merged with the Canadian Alliance (former Reform Party of Canada) to form the Conservative Party of Canada. Due to my Government Relations Consulting practice, I have given up all political party affiliations.

    In 1982, I had the opportunity to meet a "Father of Confederation", when I met Joey Smallwood, former Premier of Newfoundland. In the same year, I met The Right Honourable Pierre E. Trudeau, Prime Minister of Canada and advocate for a "Just Society." Active member of the Toronto & District Liberal Association.

    On April 25, 1982, I had the great honour to witness, on Parliament Hill, HRH Queen Elizabeth II, sign the Canadian Constitution, bringing into effect the Charter of Rights and Freedoms.

  • Consultant

    Prudential Assurance - Toronto, Ontario

    (Public Company; 501-1000 employees; Insurance industry)

    December 1979August 1981 (1 year 9 months)

    Responsible for claims management in Ontario and Quebec. This position required extensive travel from Windsor, Ontario to Quebec City, Quebec. Moved to Ottawa, Ontario in 1981, and joined Met Life. This company was known as Constellation Assurance, was sold off to several other insurers, including Martime Life and Sun Life. www.prudential.co.uk Political Activities: Rt. Hon. Pierre E. Trudeau steps down briefly, but is drafted by Liberal Party of Canada members to run again. I supported Terry O'Reilly, being unable to convince Brian Fullerton to give it another shot. Terry O'Reilly puts up a great fight, but the NDP take the seat. I seek the Ontario Liberal Party nomination in Beaches-Woodbine and I carry the flag for the Ontario Liberals in 1981. Campaign worker for Jim Coutts in Spadina riding in 1981.

  • Consultant

    Crown Life Assurance Company - Toronto, Ontario

    (Public Company; 1001-5000 employees; Insurance industry)

    January 1978November 1979 (1 year 11 months)

    Responsible for the Ontario Secondary School Teachers Federation and several other large policyholders. Crown Life was sold to Canada Life. www.canadalife.com
    Political Activites: Brian Fullerton runs for the Liberal Party of Canada in Beaches. I now have two friends running against each other.

  • Group Insurance Department

    Canada Life Assurance Company - Toronto, Ontario

    (Public Company; 1001-5000 employees; Insurance industry)

    May 1976December 1978 (2 years 8 months)

    Responsible for claims from Canadian Tire, The United Church of Canada and several other large group policyholders, including The Toronto Automibile Dealers Association. www.canadalife.com Political activites: Campaign worker for Brian Fullerton, Canadidate for City Council in Ward 9. Campaign worker for Robin Richardson, who was elected in May 1979, as the Member of Parliament for Beaches, in the Rt. Hon. Joe Clark government.

  • Investments & Financial Services

    Canada Life Assurance Company - Toronto, Ontario

    (Public Company; 1001-5000 employees; Insurance industry)

    September 1975April 1976 (8 months)

    In a junior position with Canada Life, I was responsible to maintain investment records for the segregated fund, S19 Growth Fund (common stocks), a fund invested heavily in blue chip stocks. Briefly, in 1978-1979, I was a licensed Life Underwriter with Canada Life's Central Toronto Branch. www.canadalife.com Political activites: NDP campaign worker in Ward 9. Assistant Leader, 51st Sea Scouts, St. Aidans Anglican Church.

  • Instructor

    Canadian Armed Forces

    (Government Agency; 10,001 or more employees; Military industry)

    May 1972April 1976 (4 years)

    Joined as a Reserve member in 1972, served with the Regular Forces for periods up to 2 years. Returned to my Reserve Unit, 709 Communications (Toronto) Regiment, as an Instructor in 1974. Stationed at C.F.S. Goose Bay, Labrador with American and British Forces. Stationed at Canadian Forces Base Trenton and in Vancouver, British Columbia. Served with the N.A.T.O. Joint Chiefs of Staff (1974). While with CAF, along side the US Air Force and Royal Air Force, while stationed at CFS Goose Bay, Labrador. Short listed for United Nations Peace Keeping Mission in Cyprus Summer 1974.

  • Political Campaign Worker

    Beaches Federal Riding 1965-2007

    (Non-Profit; 10,001 or more employees; Political Organization industry)

    19641965 (1 year)

    Campaign Worker since I was less than 10 years old in the Beaches riding. The Right Honourable Pierre Eliot Trudeau, wrote about me and said "I have the greatest respect for your dedication" following my defeat as our Ontario Liberal candidate in 1981. Robin Richardson Progressive Conservative M.P. with the Rt. Hon. Joe Clark government in 1979, representing the Beaches riding, wrote "You have the greatest respect of our team".

    I was a Liberal Party member until 1996, Federal Liberal Nominee in Markham Whitchurch Stoufville, before joining Preston Manning and the Reform Party, as a supporter of Senate Reform. Became a member of the Progressive Conservative Party of Canada and later a member of the merged Conservative Party of Canada, until 2006

  • Personal Information

    East York General Hospital

    (Hospital & Health Care industry)

    May 1955May 1956 (1 year 1 month)

    I was born at the East York General Hospital in the 1950's, my parents and grandparents had lived in East York, East Toronto and Scarborough East, since the late 1800's or early 1900's. John Cook, my Grandfather was an autoworker (G.M. and Ford) and a contracter, who also served Canada in World War I, while in Europe. Victor Cook, my Father, worked with Pilkington Glass (Auto Industry) in Scarbough Southwest and was a contractor, who served in Europe during W.W. II, with the R.C.A.F. (Royal Canadian Air Force). Former member of The Ontario Archaeological Society and the National Gallery of Canada, in Ottawa. Father and uncle worked at Etched Name Plate on Gerrard Street, East, in the Beaches. Member, St. John's Roman Catholic Church, on Kingston Road and Corpus Cristi Parish, on Queen Street, East, in the Beaches.


Wayne Cook’s Education

  • Heriot-Watt University

    Executive M.B.A., Edinburgh Business School 20002008

    www.hw.ac.uk/

    Activities and Societies:
    Conducted Study Groups for H-W students in the Greater Toronto Area.
  • Undergraduate & Graduate Studies

    Many, Business Management, 19752006

    Attended the L.O.M.A.'s Life Management Institute www.loma.org, located near Atlanta, Georgia, U.S.A. Also, graduated from the International Claims Association (ICA) ALHC program. Attended the Health Insurance Association of America www.hiaa.org (H.I.A.A.) programs in the Washington, D.C. area.

    I am a Lifelong Learner

    Activities and Societies:
    Executive Board Member, L.O.M.A. Toronto Society. Public Relations Chairman
  • Seneca College of Applied Arts and Technology

    Diploma, Post Graduate Certificate, Certificate, Social Service Work, Human Resource Management, Rehabilitation Counselling, 19802005

    Served as an Intern in the Offices of Jim Karygiannis, P.C., M.P. as a Community Development Worker from 2004-2005. My principal responsibillity was development issues and funding for Steeles & Kennedy. In addition, I worked on my existing issues of child protection, children's rights and equal parenting.

    Activities and Societies:
    www.Senecac.on.ca
  • Monach Park S.S.

    Arts & Science 19731975

    During my last two years of high school, I remained active with the 709 (Toronto) Communications Regiment, at the Fort York Armouries. Adpted a philosophy of life, based upon Health, Wealth & Friends.

    Activities and Societies:
    Chemistry Club 1975,
  • Malvern C.I.

    Diploma, Arts & Sciences, 19691972

    During this period, I left school for one year to serve with the Canadian Armed Forces, latter returning to complete my studies.

    Activities and Societies:
    Ontario Archaelogical Society 1968-1970. Cycling, Rugby (briefly), Student Government. Pacifist and advocate of the power of the pen.
  • Glen Ames Senior Public School

    N/A, Arts & Sciences, 19671969

    I lived in the Beaches from the early 1960's until the early 1980's, returning again in the late 1980's for a few years.

    Activities and Societies:
    Skiing, swimming at the Olympic Pool, hiking, cycling, skating and lacrosse at Key Beach, War Canoes at Balmy Beach Canoe Club and walking for hours. 51st Sea Scout Assistant Leader and Leader, Ashbirdges Bay. Developed an interest in research, investigation, organization and helping people. I have always had a keen interest in people! All of these themes would follow me through my entire life, to date!
  • Williamson Road Public School

    N/A, 19621967


Additional Information

Wayne Cook’s Websites:

Wayne Cook’s Interests:

I am a deal maker between Canada and China, representing the International Centre for Small & Medium Enterprises in Canada. My role is to help Canadian business enter and flourish in the Chinese markets.

Wayne Cook’s Groups:

International Public Management Assn (IPMA-CP) Chapter President, 2003-2005 www.ipma-aigp.ca
Life Management Institute (Fellow, Life Management Institute) Director, Toronto 1995-1997, www.loma.org
Insurance Institute of Canada (Chartered Insurance Professional)
Health Insurance Assn of America (Health Insurance Associate, Managed Healthcare Professional), www.hiaa.org
International Claims Assn (Associate, Life & Health Claims), www.loma.org
Canadian Association of Rehabilitation Professionals (Registered Profressional -Retired)
Human Resource Professionals Assn of Ontario (Cert., Human Resource Management)
Ontario Liberal Party Candidate, Beaches-Woodbine 1981, 3,516 votes.
Candidate, Toronto City Council, Scarborough-Agincourt in 1997, 5,631 votes
Past: Royal Canadian Legion, Empire Club, Canadian Club, Markham Board of Trade, Toronto Board of Trade, York Technology Assn, Ottawa - Carleton Economic Development Corp., Scouts Canada Ontario Society for Training & Development.

  •    Blue: The DallasBlue Business Network (23,000+ members)
  •    Junior Chamber International - JCI
  •    London Watt Club
  •    Earlystage.com Entrepreneurs
  •    Lead21 - political action for entrepreneurs
  •    On Startups - The Community For Entrepreneurs
  •    LInked Business Strategists
  •    LIONs "LI Open Networkers"
  •    Invest in China
  •    Suzhou Network
  •    Serious business persons
  •    A U.S. Government Relations & Global Public Relations Group
  •    OpenNetworkers.info < 50.000+ members across 60 social networks >
  •    Facebook.com
  •    Canadian Recruitment Professionals Association
  •    MyLink500.com (Open Networkers)
  •    Canadians
  •    Toronto
  •    Ecademy.com
  •    Canadian Ex-Pats
  •    China Business
  •    CDN Industry
  •    Linked Group Moderators
  •    BUSINESS IN CHINA
  •    Toronto Entrepreneur Alliance
  •    China Networking Group
  •    China Trade Group
  •    Young Entrepreneurs of America
  •    International Entrepreneur Club
  •    Shanghai Network
  •    Leading International Open Networkers (LION)
  •    China Investments
  •    Friends of / Amis du Canada
  •    Friends of the United States of America
  •    Shenzhen Party Community
  •    GroupLinked.com
  •    Outsourcing To China
  •    China Recruiters
  •    Hong Kong Connection
  •    Entrepreneurs International, a Global Business Network
  •    ! Most Recommended - Gold Award!
  •    Friends of China
  •    China Professionals
  •    The Chief Executive Officers' Club
  •    LION500.com (Open Networkers)
  •    Capital Markets in China
  •    Toronto Professionals
  •    Professional Keynote Speakers

Wayne Cook’s Honors:

FLMI Fellow, Life Management Institute, ACS,
ALHC, Associate, Life & Health Claims
HIA, Health Insurance Associate,
MHP, Managed Health Care Professional
ARW, Accredited Rehabilitation Worker
ARP, Accredited Rehabilitation Professional
RRP, Registered Rehabilitation Professional (Retired)
AIIC, Associate, Insurance Institute of Canada
CIP, Chartered Insurance Professsional
Certificate, Rehabilitation Benefits Administration, Insurance Institute of Canada
CPP/PCP, Canadian Personnel Professional, Certificate in Human Resource Management
IPMA-CP, International Public Management Association - Certified Professional, Human Resource Management
M.B.A. (hon.) in Human Resource Management
Ph.D. (hon.) in Human Resource Management


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