See-ming Lee 李思明 SML

Current

• Design Director at Massify
• Owner at SML Universe = See-ming Lee 李思明 SML + Universe

Past

• Art Director + Senior Interface Engineer at IconNicholson / LBi International
• Senior Designer + Senior Interface Engineer at IconNicholson / IconMedialab
• Designer at NicholsonNY (IconNicholson)

• Intern / Freelance at Agency.com

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Education

• Yale University

Recommended

4 people have recommended See-ming

Connections

485 connections

Industry

Marketing and Advertising

Websites

• SML = 李思明
• SML Pro Blog
• SML Flickr

See-ming Lee 李思明 SML’s Summary

Continuing to push technology's limitation to solve complex business and design challenges in powerful + integrated ways.

See-ming Lee 李思明 SML’s Specialties:

Art direction, graphic design, information design, interaction design, user interface design, interactive prototyping, Flash development, ActionScript 2.0, object-oriented programming.

See-ming Lee 李思明 SML’s Experience

• Design Director

  Massify

  (Privately Held; 11-50 employees; Internet industry)

  July 2008 — Present (4 months)

  Massify is a social network which connects independent film makers, actors and fans together to collaborate on projects and create great films.
  
  http://massify.com

• Owner

  SML Universe = See-ming Lee 李思明 SML + Universe

  (Marketing and Advertising industry)

  September 1995 — Present (13 years 2 months)

  Working independently and/or collaboratively with artists, designers and engineers on projects solely based out of personal interests and motivations.
  
  + Carini Lang: Web Site 2005-2007
  + Duplexlab: Web Site 2004-2007
  + HMHnyc: eCommerce store
  + Jen Chen + Peter Evans Wedding360
  + Yale University: Athletic Department
  + Yale University: Discourses
  + Yale University: Kurosawa Film Festival
  + Yale University: The Yale Herald

• Art Director + Senior Interface Engineer

  IconNicholson / LBi International

  (Public Company; 1001-5000 employees; Information Technology and Services industry)

  September 2002 — June 2008 (5 years 10 months)

  Responsible for the strategic thinking, art direction, design as well as final technology integration and implementation of Web sites, interactive advertising campaigns and user experience strategies which lead to high client satisfaction as well as industry recognitions.
  
  + AOL Customer Experience Strategy + Interactive Demo
  + AOL Broadband Experience Modules Proof of Concepts
  + AOL Weather Channel Redesign
  + BMS LightToUnite for World AIDS Day 2005, 2006
  + BMS Reyataz + Sustiva Ad Campaigns
  + David’s Bridal Customer Experience Strategy
  + EMI Music Publishing Web Site
  + Fujifilm Technology Web Site
  + iClassics Identity + Web Site
  + IconNicholson: Social Retailing (sm) Concept
  + Regus Group Web Site Redesign
  + MasterCard Advisors Business Intelligence Portal
  + MasterCard International Ad Campaigns
  + McKinsey Recruiting
  + McKinsey Quarterly
  + Morgan Stanley Van Kampen Ad Campaigns
  + Project Rebirth Web Site
  + Regus Group Web Site
  + Ziff Davis Media Web Site

• Senior Designer + Senior Interface Engineer

  IconNicholson / IconMedialab

  (Public Company; 501-1000 employees; Information Technology and Services industry)

  September 2000 — August 2002 (2 years)

  Became the first cross-competency employee in the company’s history worldwide and was responsible for planning, development and delivery of all key deliverables spanning across both design + technology disciplines. Devised and designed the first signage system for the New York location.
  
  + Advanstar: Hive4 Business-to-Business Portal
  + IconMedialab Web Site Redesign
  + IconNicholson Holiday Card 2001
  + IconNicholson Holiday Card 2002
  + MasterCard International: MasterCard Destinations
  + MasterCard International: Advertising campaigns
  + Prada Epicenter Store / New York: Prada Intranet
  + Prada Epicenter Store / New York: Prada Staff Device
  + Prada Epicenter Store / New York: Web ‘Vomit’ Prototype with Reed Kram + Rem Koolhaas
  + Songwriters Hall of Fame Web site

• Designer

  NicholsonNY (IconNicholson)

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  September 1999 — August 2000 (1 year)

  Participated in primarily small projects which allowed for large amount of project influence from start to finish. Tasks include business strategy, competitive analysis, information architecture, interaction design, visual design as well as client-side technology planning and implementation.
  
  + Chubb Insurance: College Recruitment Portal
  + Chubb Insurace: Extranet
  + ebank.com
  + IBM: Small Business Solutions interactive prototype
  + WebMD: Live Events
  + Wall Street Rarities interactive galleries

• Intern / Freelance

  Agency.com

  (Public Company; 501-1000 employees; Information Technology and Services industry)

  June 1997 — August 1997 (3 months)

  Became the first non-(shockwave-specialist) in the company to develop and deliver a Flash application and transferred knowledge to in-house art directors and developers. Designed and developed Agency.com's second generation intranet utilizing HTML + JavaScript, marking the beginning of a multi-disciplinary career.
  
  + British Airways: Worldwide Gateway
  + GTE: Advertising Campaigns
  + Lucent Technologies
  + Wait4it.com

See-ming Lee 李思明 SML’s Education

• Yale University

  BA, Art, concentration in graphic design, 1995 — 1999

  Activities and Societies:

  The Yale Herald, Photography Editor. Yale's Rumpus, Information Design.
  Discourses (Asian American Journal of Arts and Criticism at Yale), Design.

Additional Information

See-ming Lee 李思明 SML’s Websites:

• SML = 李思明
• SML Pro Blog
• SML Flickr

See-ming Lee 李思明 SML’s Interests:

Algorithms, artificial intelligence, information design, interaction design, maps, marketing, moleskine, music composition, network theory, photography, search engine, symphonic electronica, synergy, typography, user experience, user interface, visualization, wiki.

See-ming Lee 李思明 SML’s Groups:

AIGA, IxDA, SML Universe

•    Interaction Design Association
•    Yale University Alumni
•    Agency.com Alumni & Current Employees
•    IconNicholson / LBi International
•    AIGA | The Professional Association for Design
•    Canon

See-ming Lee 李思明 SML’s Honors:

2007
+ BBC, CBC, CNet, CNN, IHT, NYT, Red Herring, Reuters, USA Today, Washington Post, Yahoo! (IconNicholson Social Retailing)
+ Step Best of Web (LTU2006 = Light to Unite 2006)
+ WMA Outstanding Website (LTU2006)
+ WWW Health Award: Silver (LTU2006)

2006
+ WMA Outstanding Website (LTU2005)
+ WMA Outstanding Website (Reyataz SoundJam)

2005
+ Graphis Interactive Annual 3 (Duplexlab.com)
+ Graphis Interactive Annual 3 (Rebirth = Project Rebirth)
+ Graphis Interactive Annual 3 (SHOF = Songwriters Hall of Fame)
+ One Show Interactive 2005 Merit Award (Rebirth)
+ WMA Best Non-Profit Website (Rebirth)

2004
+ CommArts Design Interact Site of the Week (Rebirth)
+ Media Magazine Creative Media Awards (MasterCard Weekends Matter)
+ NYF Interactive Awards Merit Award (MasterCard Weekends Matter)
+ One Show Interactive Merit Award (EMI Music Publishing)

2003
+ One Show Interactive Merit Award (IconNicholson Holiday 2002)
+ One Show Interactive Merit Award (SHOF)

See-ming Lee 李思明 SML’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch