Marketing & Business Development
Russian Federation
- Current
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- Marketing Consultant at My Sicilia Wine
- Co-Founder and Partner at Sicilywinevalley.com
- Past
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- Consultant, Sales & Marketing at Antal International Russia, Ltd.
- After Sales Area Manager at General Motors Italia
- Marketing Consultant at Sunset Consulting
- Marketing & Export Manager at VdS Srl
- Education
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- Università degli Studi di Pavia
- Università degli Studi di Urbino 'Carlo Bo'
- Lappeenrannan teknillinen yliopisto
- Recommended
-
5 people have recommended Alberto - Connections
-
500+
connections
- Industry
- Management Consulting
- Websites
Alberto Maiorana’s Summary
Highly motivated, fast-learning, business oriented, and experienced specialist in International markets, Strategic Marketing, and Management with several years of exciting and rewarding experience.
Alberto Maiorana’s Specialties:
- Strong knowledge of consumer goods, services and automotive industries
- International markets
- New product development
- Strategy, start-up, consulting, networking, business development
Alberto Maiorana’s Experience
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Marketing Consultant
My Sicilia Wine
(Wine and Spirits industry)
January 2008 — Present (1 year)
Responsible for developing the "my Sicilia" brand, a new wine concept created and produced on the West Sicily - Italy, internationally distributed. www.mysiciliawine.com
- strategic marketing (positioning, segmentation, benchmarking)
- operational marketing (marketing mix, branding)
- negotiations with importers from different countries
- marketing plan and budgeting -
Co-Founder and Partner
Sicilywinevalley.com
(Wine and Spirits industry)
March 2006 — Present (2 years 10 months)
The main goal of the project is to promote and increase the visibility of the West Sicily wine area, the second biggest wine region in the world in terms of both wine production and vineyards area.
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Consultant, Sales & Marketing
Antal International Russia, Ltd.
(Privately Held; 201-500 employees; Staffing and Recruiting industry)
December 2006 — January 2008 (1 year 2 months)
Antal International is a leading recruitment company focuses on middle and senior management positions.
- Developing business especially with multinationals and
Italian companies located in Russia.
- Key Account Management.
- Marketing & Sales department. -
After Sales Area Manager
General Motors Italia
(Public Company; 10,001 or more employees; GM; Automotive industry)
January 2005 — October 2006 (1 year 10 months)
Responsible to increase sales and performances. Developed sales and marketing strategies for the assigned area.
- Developed dealer’s network in terms of sales, standards, services and stocks.
- Market analysis, reporting, sales forecast.
- Reported to the After-sales Marketing Director. Monthly meeting with the field team and marketing department. -
Marketing Consultant
Sunset Consulting
(Management Consulting industry)
April 2004 — December 2004 (9 months)
1- Science and Tech Park of Sicily
Provided market evaluation and entrance scenarios analysis about the Chinese consumer goods market. Provided marketing and strategic consulting to the associated companies in order to develop the “Sicilians in China” program.
- Market research: “The Chinese retail sector and the
opportunities for Italian food & beverage products”
2- Italian Chamber of Commerce
Developed all activities (in Finland) in order to develop a business mission and workshop in Helsinki between Italian companies and Finnish operators of the food & wine sector.
- Market research: “The Finnish food & wine market”.
- 20 Italian companies and more than 100 Finnish
operators took part in the 4-days event. -
Marketing & Export Manager
VdS Srl
(Wine and Spirits industry)
January 2003 — March 2004 (1 year 3 months)
Developed marketing guidelines and strategic communications. Established company’s overall business for post start-up operations.
- Launched of a new product line for international markets.
- Built brand awareness.
- 3 years marketing plan.
- Participation in wine-tastings and events (trade fairs, seminars...)
- Export activities and entering new markets, negotiations with importers.
Alberto Maiorana’s Education
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Università degli Studi di Pavia
Researcher, Finnish Science and Tech Parks, 2004 — 2004
- Activities and Societies:
- Research project conducted in Finland about how the Finnish Science Park network works
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Università degli Studi di Urbino 'Carlo Bo'
BA, Marketing & Communication, 1998 — 2003
- Major subject: Marketing, International marketing
- Thesis: “The Chinese retail sector” (International Marketing)- Activities and Societies:
- Erasmus scholarship, internship, workshops
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Lappeenrannan teknillinen yliopisto
Master, International Marketing, 2002 — 2002
Additional Information
Alberto Maiorana’s Websites:
Alberto Maiorana’s Interests:
Business strategies, Marketing, business development, international markets, recruitment, travelling and nature, sport (especially cycling, tennis, trekking, skii), Internet, reading management books, financial markets, playing sax, Russia, China, wine & food tastings, emerging markets, product development, Dale Carnagie, Nasdaq, Blue Ocean Strategy, venture capital, Ferrari (and Kimi Raikkonen)
Alberto Maiorana’s Groups:
Complexlab
GIM-Unimpresa (Italian Entrepreneurs Association in Russia)
Moscow Hiking Group
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Lappeenranta University of Technology -
General Motors -
European Wine Professionals
Alberto Maiorana’s Honors:
Awarded European Erasmus project at the Lappeenranta University of Technology (2002)
Alberto Maiorana’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
