Mette Old Hussmann

Current

• Manager of Analysis dept. at Nyhedsavisen

Past

• Local Marketing Manager at IKEA A/S
• Deputy Manager at IKEA A/S
• Marketing Manager at Sunrise Reklamebureau

• Produkt Manager at idé-nyt
• Media Analyst at Poltiken A/S

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Education

• Thames Valley University

Connections

117 connections

Industry

Marketing and Advertising

Mette Old Hussmann’s Summary

Core experience in sales and marketing/advertisement industry. Building- and maintaining relationship to media agencies and advertising agencies.
Preparation of media analysis and client presentations. Media planning and media argumentation to Key Account Managers, Media Agencies, Direct Clients and international partners.
Preparing and building questionnaires for advertisers and general market research analysis.

Mette Old Hussmann’s Specialties:

Analysis, Marketing and consumer behaviour

Mette Old Hussmann’s Experience

• Manager of Analysis dept.

  Nyhedsavisen

  (Privately Held; 201-500 employees; Newspapers industry)

  March 2007 — Present (1 year 8 months)

• Local Marketing Manager

  IKEA A/S

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  December 2006 — February 2007 (3 months)

  PMA analysis for the Taastrup Warehouse and generate more trafic to the store on non peak days.
  Running of the IKEA FAMILY shop, activate members, upgrade the website, acticities for members and non members - a fun day out with the family.
  Local marketing and advertising.

• Deputy Manager

  IKEA A/S

  (Privately Held; 10,001 or more employees; Consumer Services industry)

  November 2005 — December 2006 (1 year 2 months)

  Running two departments on a daily basis, including motivation of staff, all logistics and sales strategy.

• Marketing Manager

  Sunrise Reklamebureau

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  August 2005 — August 2006 (1 year 1 month)

  Responsible for New Bizz, generation of new client meetings. Maintenance and structuring of www.sunrise.dk. Researcher and idea generator on external newsmagazine. Responsible for all market research and market analysis.

• Produkt Manager

  idé-nyt

  (Privately Held; 11-50 employees; Publishing industry)

  June 2004 — July 2005 (1 year 2 months)

  Responsible for briefing advertising agency and introducing ideas to marketing campaigns
  Sales support on all markets including presentations and new bizz ideas.
  In charge of all contact to TNS Gallup A/S including briefing on monthly quantitative analysis.

• Media Analyst

  Poltiken A/S

  (Non-Profit; 201-500 employees; Newspapers industry)

  April 2000 — August 2004 (4 years 5 months)

   Media planning and media argumentation to Key Account Managers, Media Agencies, Direct Clients and international partners.
  Supporting a sales force consisting of 30 people with brand- and consumer behaviour analysis
  Media Consulting to external advertisers as well as agency related
  Researching and making questionnaires for current markets

Mette Old Hussmann’s Education

• Thames Valley University

  Ba Design & Media Management, Marketing and advertisement, 1995 — 1998

Additional Information

Mette Old Hussmann’s Groups:

•    Newspaper Professionals Network

Mette Old Hussmann’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch