
Consultant at Vanksen - Culture Buzz
Paris Area, France

Consultant at Vanksen - Culture Buzz
Paris Area, France
Passioned by new technologies, buzz marketing, community marketing, guerilla, blogs, Internet project, mobile, management and in communication strategy
Viral marketing, blogs, consumer generated media, influentials & seeding, guerilla marketing, alternative marketing
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2007 — Present (1 year 8 months)
Vanksen|Culture-buzz is the VanksenGroup’s buzz & communications agency. We assist renowned brands in conceiving and implementing online and offline communication concepts that are creative, innovative, different and likely to generate positive word-of-mouth (WOM).
We believe in the “consum-actor”, the power of iconoclastic ideas, permission marketing, collaboration marketing (word-of-mouth),the power of communities, the combination of genres and 360° approaches.
Since 2002, numerous brands have honored us with their trust: Chanel, Philips, Cartier, Warner Bros., 20th Century Fox, Canal Plus, Nokia, LG, Symantec, Casio, Packard Bell, Ubisoft, France24, Passoã, Havana Club, Absolut, Kenzoki, Roxy, Nuxe, ArcelorMittal, BIC, P&G, Renault, Citroën, amongst many others in France and around the world.
Our expertise and know how is openly shared on our blog Culture-buzz.com. On this blog we analyze trends in national and international word-of-mouth marketing campaigns every day!