Experienced Internet Entrepreneur, Executive.
San Francisco Bay Area
- Current
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- Partner at Lattice Media Inc.
- Past
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- CEO at Mobiance Inc.
- VP Product Management at 24/7 Real Media Inc.
- Board of Directors at Mobiance Pvt. Ltd
- Head Content Operational Support Systems (COSS) at Reliance Infocomm
- CEO at Enscaler
- Product Manager at Sharewave Inc
- Dir. of Product Management at Elcom Technologies
- Principal at Advanced Product Research Inc. (Sole Proprietorship)
- Consultant / Architect / Developer at Various IT Organizations
- Education
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- Indian Institute of Technology, Kanpur
- Recommended
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4 people have recommended Deepak - Connections
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474
connections
- Industry
- Marketing and Advertising
- Websites
Deepak Srinivasan’s Summary
Deepak Srinivasan has over 20 years experience that spans general management, strategic sales, entrepreneurship and product management.
He has spent the last decade in the area of consumers, devices and media interaction with hands on experience in building and launching end-to-end delivery models.
Deepak now shares his time between Bangalore and Silicon Valley, helping incubate and mentor startups. He most recently helped incubate and joined the Board of C-Drive Careers, a web 2.0 recruiting company focused on startups and high tech. From Aug '07 through Jan '08, Deepak also headed Mobiance, a location based services company where he continues to serve on the Board.
As VP of Product Management at 24/7 Real Media, Deepak is responsible for the coordination of product management, product marketing, and product innovation worldwide, exiting after the acquisition by WPP. Prior to this, Deepak was with Reliance Infocomm (India) and was involved in planning and engineering for a multi-million home Video-over-IP rollout.
Before moving to Reliance, Deepak co-founded Enscaler Inc., a provider of middleware, applications and services for rights managed and secure streaming media. As CEO, Deepak grew Enscaler to multi-million dollar revenues with over 40 Fortune 1000 clients in enterprise, education and entertainment.
Deepak's past experience also includes working with the Product Management team at Sharewave, a wireless home networking chip startup, since acquired by Cirrus Logic. As Director of Product Marketing with Elcom Technologies, a home networking startup, Deepak launched several consumer electronics products into North American retail, OEM and service provider channels. Earlier in his career Deepak consulted in software /IT in the US, Europe and India.
Deepak has a BS in Aerospace Engineering from IIT Kanpur and is a passionate military aviation and geopolitics buff. He counts a flight in a vintage Tiger Moth among his happiest moments.
Deepak Srinivasan’s Specialties:
Strategic Business Development
Product Strategy
Product Management
Product Marketing
Program Management
Startups
Venture Funding
Mentoring
Media Business Models
Internet Advertising
Search Engine Marketing
Digital Marketing
Consumer Generated Content
Web 2.0
Blogs
Podcasting
Streaming Media
Interactive Tv
Vod
Digital Rights Management (Drm)
Mobile Advertising
Mobile Applications
Location Based Services
Home Networking
Device Convergence
Databases
Deepak Srinivasan’s Experience
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Partner
Lattice Media Inc.
(Marketing and Advertising industry)
February 2008 — Present (9 months)
I am currently consulting in the new media, mobile and interactive marketing space with clients in India, UAE and the US. My primary focus is to help clients incubate intrapreneurial ventures but I also advise them on new technologies and products.
This has been a busy few months but still leaves me time to mentor startups and entrepreneurs. Most recently I helped incubate C-Drive Careers, a "cult recruiting company" focused on high tech verticals and also serve on its Board. For the Kamla Bhatt Show, an online radio show focused on the Indian disapora , I get to share insights on marketing and content strategy (Kamla also happens to be my wife). In addition I continue to serve on the Board of Mobiance. -
CEO
Mobiance Inc.
(Privately Held; 1-10 employees; Information Technology and Services industry)
August 2007 — February 2008 (7 months)
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VP Product Management
24/7 Real Media Inc.
(Public Company; 201-500 employees; TFSM; Marketing and Advertising industry)
June 2005 — July 2007 (2 years 2 months)
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Board of Directors
Mobiance Pvt. Ltd
(Privately Held; 1-10 employees; Wireless industry)
April 2005 — July 2007 (2 years 4 months)
Privately held startup in Mumbai India. www.mobiance.com
They focus on Location Based Services for enterprise vehicle fleets as well as mobile salesforce productivity applications. I invested some seed money in this startup and provide guidance to the founders. -
Head Content Operational Support Systems (COSS)
Reliance Infocomm
(Public Company; 10,001 or more employees; Telecommunications industry)
July 2004 — June 2005 (1 year)
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CEO
Enscaler
(Privately Held; 11-50 employees; Internet industry)
November 1999 — January 2004 (4 years 3 months)
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Product Manager
Sharewave Inc
(Privately Held; 51-200 employees; Wireless industry)
April 1998 — October 1999 (1 year 7 months)
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Dir. of Product Management
Elcom Technologies
(Privately Held; 51-200 employees; Wireless industry)
May 1994 — October 1997 (3 years 6 months)
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Principal
Advanced Product Research Inc. (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Information Technology and Services industry)
January 1992 — April 1994 (2 years 4 months)
New Product Consulting
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Consultant / Architect / Developer
Various IT Organizations
(Privately Held; 1-10 employees; Information Technology and Services industry)
May 1985 — January 1992 (6 years 9 months)
Was developer and architect for various IT consulting companies.
Deepak Srinivasan’s Education
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Indian Institute of Technology, Kanpur
1980 — 1985
Additional Information
Deepak Srinivasan’s Websites:
Deepak Srinivasan’s Interests:
Military Aviation, Geopolitics, Product Design, Consumers
Deepak Srinivasan’s Groups:
South Asians in Media and Marketing (SAMMA)
MoMo (Mobile Monday) Bangalore
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IITKanpurAlumni -
SAMAJ -
Executive Suite -
On Startups - The Community For Entrepreneurs -
Advertising Professional -
IIT Alumni -
Mobile Marketing -
Search Engine Strategies Conference & Expo -
eMarketing Association Network -
Startup Specialists -
IIT Kanpur Alumni -
Alumni Association IIT Kanpur -
Indian Telecom Industry -
Talking Heads: A Who's Who of News Analysts & Commentators -
ABLE C-DRIVE - Life Science Career Platform (India) -
Entrepreneurial Dream Team
Deepak Srinivasan’s Honors:
Committees and Organizations
IAB Mobile Committee
IAB Digital Video (Broadband) Committee
South Asians in Media and Marketing (SAMMA)
Speaking Engagements & Panels:
Headstart Bangalore - Jan 2008
MoMo Bangalore - Oct 2007
IAB Leadership Forum: Agency Summit, Oct, 2006, New York
Ad-Tech, Sep 2006 London
Content World< May 14, 2002
Streaming Media West, 2002, San Jose
Streaming Media East, 2001, New York
Streaming Media West, 2001, San Jose
Streaming Media Europe, 2001, London
Broadband Home, Oct 2001, San Jose
Digital Hollywood, March 2001, San Jose
Digital Hollywood October 2001, Beverly Hill
Streaming Media West 2000, San Jose
Awards:
CES 1996 Design Engineering And Innovations Award
Deepak Srinivasan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
