Creative Director & Web Designer, Vdot Media Inc.
Toronto, Canada Area
Creative Director & Web Designer, Vdot Media Inc.
Toronto, Canada Area
A creative director, project manager, and entrepreneur at heart that finds life's passions in design, marketing, advertising, and technology. Specializes in online marketing with particular focus on design, usability, and information architecture within the small business space.
Interactive Design & Development
Usability & Information Architecture
Branding & Marketing Communications
(Privately Held; 1-10 employees; Marketing and Advertising industry)
October 2003 — Present (5 years 3 months)
• Leads the company's development of marketing strategies, creative services, technologies, and branch projects
• Oversees the management of the company's client relationships and accounts, with leadership in the Web & Interactive business
• Coaches and motivates a team of creative designers and developers to deliver on service quality and project excellence
• Designs and develops websites and web applications with a focus on aesthetics, usability, and information architecture
(Non-Profit; Marketing and Advertising industry)
November 2006 — October 2008 (2 years)
• Contributes to the association’s interactive strategies and tactics to increase awareness and event participation
(Public Company; Computer Software industry)
January 2005 — August 2006 (1 year 8 months)
• Assisted in the execution of customer campaigns targeting over 1,000,000 Canadian small businesses
• Oversaw the development of customer loyalty programs and through-partner initiatives
• Led the production and publishing of the team's flagship online communication vehicles, including its website, forum, and e-newsletters
• Analyzed site metrics and campaign responses with Omniture and WebMetrix to chart and report customer trends
BBA, Marketing, Strategic Management, 2003 — 2007
• Co-op Student of the Year (2007), University of Toronto Scarborough
• Provincial Co-op Student of the Year Nominee (2007), EWO
• National Co-op Student of the Year Nominee (2007), CAFCE
• Prudential Management & Economics Award (2006), Prudential Insurance
Design, technology, marketing, advertising, writing, tennis, basketball, golf
Canadian Marketing Association (CMA), Association of Internet Marketing & Sales (AIMS)