Jacek Gadzinowski

Past

• Marketing Director at Agito Plc (Agito.pl)
• Brand Manager Era Biznes, Blueconnect at PTC (T-Mobile subsidiary)
• Senior Buyer (Purchasing of media & marketing services) at PTC (T-Mobile subsidiary)

• Marketing freelancer at A&M Group
• Marketing Director at Cenega
• Marketing Executive (PR&marketing), PR and Marketing Manager at ITI - Onet.pl / Play It
• Co-creator & journalist, marketer at Valhalla, Cybernetyczna Gildia Strategów, Strefa, Wr, Zaloga G
• Computer Games journalist and critic at Proscript (Secret Service), Bauer (Click)
• Marketing employe at BMT Sport

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Education

• Politechnika Czestochowska

Recommended

30 people have recommended Jacek

Connections

193 connections

Industry

Marketing and Advertising

Jacek Gadzinowski’s Summary

Senior marketing executive with a proven track record for marketing consumer products and services to a broad range of demographics and lifestyles. Extensive experience consumer marketing and brand management on strategic planning and tactical execution levels.

Jacek Gadzinowski’s Specialties:

Branding, strategic planning and tactical executions, marketing activities (es. ATL, Internet, creation), day-to-day work with agencies, business contacts, evaluation of marketing activities and negotiations.

Jacek Gadzinowski’s Experience

• Marketing Director

  Agito Plc (Agito.pl)

  (Marketing and Advertising industry)

  November 2007 — June 2008 (8 months)

  Agito.pl - The biggest e-shop in Poland with AV, watches, computers, domestic appliances, GSM and photo cameras.
  
  - creation, development and implementation of new communitacion strategy,
  - building Agito.pl brand awareness,
  - public relations (es. into company IPO),
  - e-commerce evangelism on polish media (Internet, blogs, press, TV),
  - coordination of all communication activities for Agito.pl (inc. WEB 2.0, buzz, social networks, blogs)
  - cooperation with advertising agencies during all stages of campaigns,
  - budget & cost controlling (communication activities),
  - optimalization of WWW usability, product/offers newsletters
  - implementation of affiliate sales program,
  - SEO & SEM optymalization,
  - market reaserch,
  - creation & managing of marketing division (8 peoples)

• Brand Manager Era Biznes, Blueconnect

  PTC (T-Mobile subsidiary)

  (Telecommunications industry)

  November 2006 — September 2007 (11 months)

  Era Biznes - offer for business (SOHO, SME, VSE)
  Blueconnect - fastest wireless Internet access solution using the HSDPA technology up to 7,2 Mb/s
  
  - creation, development and implementation of communication strategy for company's brands,
  - coordination of all communication activities for brands: ATL, BTL, Direct Marketing, WWW, Media, Sponsoring,
  - cooperation with advertising agencies during all stages of ATL campaigns' development (image, tactical, product and promotional campaigns in TV, print, OOH, radio, internet, ambient) - from briefing through creative process, production,postproduction, to materials' delivery to media,
  - coordination of over TV productions and professional photo sessions,
  - analyzing and concluding market researches' results - implementing conclusions in strategic work,
  - negotiations of costs TV production/postproduction, photo sessions and music copyrights,
  - budget&cost controlling,
  - market evaluation for ATL agencies and TV production houses.

• Senior Buyer (Purchasing of media & marketing services)

  PTC (T-Mobile subsidiary)

  (Telecommunications industry)

  October 2004 — November 2006 (2 years 2 months)

  - marketing and media service's procurement (Heyah, Era Private, Era Biznes, Tak, Tak, Blueconnect),
  - negotiations and day-to-day work with agencies,
  - business contacts,
  - RFPs, RFQs & Tenders,
  - managing & selecting suppliers,
  - processing of contracts,
  - preparing and reporting of recommendation to Management,
  - periodic evaluation of marketing activities in PTC.

• Marketing freelancer

  A&M Group

  (Online Media industry)

  August 2003 — September 2004 (1 year 2 months)

  Independent strategic marketing consultant
  - consulting for public relation and marketing activities,
  - business contacts,
  
  - private: buying and selling old vintage computers (like Atari, Commodore, Amiga, Spectrum/Sinclair, Amstrad Schneider, Apple) and games on internet auctions. :) - ebay.com & allegro.pl

• Marketing Director

  Cenega

  (Privately Held; 11-50 employees; Computer Games industry)

  January 2003 — July 2003 (7 months)

  Cenega - exclusive business representative : Take 2, Ubisoft, CDV, Electronic Arts, Eidos Interactive, Playlogic, 1C, ITE, Novalogic, Konami, Sold Out, Empire.
  
  - creation, development and implementation of communication strategy for company brand - Cenega ("100% pure game")
  - PR in games' press, lifestyle magazines, newspapers (inserts, patronage, contests etc.), on Internet gamesites and entertainment vortals,
  - gaming evangelism on polish media (Internet, press, TV),
  - TV & radio PR and promotion, internal PR (weekly newsletter),
  - cross promotions,
  - ATL in media: adverts and contests + ads; prices negotiations,
  - preparation of POSes, instore/BTL promotions and marketing, trade magazines, monthly magazine for retailers,
  - corporate WWW site content & letters
  - Loyalty Club,
  - B2B contacts, selling of computer games,
  - market research.

• Marketing Executive (PR&marketing), PR and Marketing Manager

  ITI - Onet.pl / Play It

  (Computer Games industry)

  June 2000 — January 2003 (2 years 8 months)

  Play It - exclusive business representative : Sierra, Take 2, Ubisoft.
  
  - creation, development and implementation of communication strategy for company brand - Play It ("Always something eXtra"),
  - gaming evangelism on polish media (Internet, press, TV),
  - PR in games' press, lifestyle magazines, newspapers (inserts, patronage, contests etc.), on Internet gamesites and entertainment vortals,
  - TV & radio PR + promotion,
  - internal PR,
  - cross promotions,
  - ATL activity: adverts and contests + ads; prices negotiations,
  - instore/BTL promotions,
  - corporate WWW site content & letters,
  - ITI ant Onet.pl synergy,
  - B2B contacts, selling of computer games,
  - market research.

• Co-creator & journalist, marketer

  Valhalla, Cybernetyczna Gildia Strategów, Strefa, Wr, Zaloga G

  (Online Media industry)

  May 1998 — June 2000 (2 years 2 months)

  - participation and creative work in computer game and entertainment vortals/e-zine.
  - computer games preview, review and solutions
  - PR & marketing activity (business contacts with computer games distributors and industry media)

• Computer Games journalist and critic

  Proscript (Secret Service), Bauer (Click)

  (Online Media industry)

  February 1999 — May 2000 (1 year 4 months)

  - writing articles in my own made Internet column - called Cyberspace,
  - computer games preview, review and solutions
  - PR activity in magazine (business contacts with computer games distributors)

• Marketing employe

  BMT Sport

  (Marketing and Advertising industry)

  June 1998 — September 1999 (1 year 4 months)

  - bussiness contacts
  - prepariation of offers and contracts draft
  - market research.

Jacek Gadzinowski’s Education

• Politechnika Czestochowska

  MA Engineer, Management, 1995 — 2000

  Specialisation: Development and Consulting Management
  Thesis: Re-engineering of Publishing House

Additional Information

Jacek Gadzinowski’s Interests:

Economy (especial - The Chicago School & commodities/stock markets), history, modern technologies, new beat music, MTB, football, swimming, travelling, James Bond movies.

Jacek Gadzinowski’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch