
Director of Product Marketing at DocuSign, Inc.
Greater Seattle Area

Director of Product Marketing at DocuSign, Inc.
Greater Seattle Area
Product Marketing and Product Evangelist with broad experience in creating and managing marketing, sales, and product strategies for startup and young internet companies. Deep knowledge and understanding of Internet software Platforms and emerging technologies. Ability to turn knowledge into market leading products.
Product Marketing, Product Strategy, Product Positioning & Messaging, Business Planning, Business Strategy, Segmentation, Marketing, Market Analysis
Cloud Computing, Contract Execution Systems, Web 2.0 (Mashups, social networking, social media), SaaA, Electronic Signatures.
(Privately Held; 11-50 employees; Internet industry)
September 2008 — Present (4 months)
Leading electronic signature and on-demand Contract Execution System.
(Computer Software industry)
April 2008 — October 2008 (7 months)
Corporate and product branding and marketing strategies. Manage strategic product and channel partner initiatives.
CTB offers a SaaS applicant tracking system.
(Privately Held; 51-200 employees; Information Technology and Services industry)
June 2008 — September 2008 (4 months)
Social Media intelligence and engagement SaaS platform. Positioning, Messaging, Packaging, Go-to-Market activities.
(Public Company; 1001-5000 employees; NVT; Information Technology and Services industry)
August 2007 — February 2008 (7 months)
Acquired by Nokia.
Drove product strategy, development, go-to-market and corporate marketing efforts for NAVTEQ’s Map Network brand. Lead successful re-branding of MapID to align with transforming company vision and revenue goals.
(Privately Held; 51-200 employees; Computer Software industry)
August 2005 — August 2007 (2 years 1 month)
Enterprise Mashup platform product positioning and messaging, company evangelist, drove the creation of marketing and sales collateral, sales training, strategic VC & partner management, competitive and market trend research, and general operations duties.
• 100% revenue growth from 2005 to 2006
• Lead product re-branding efforts into InfoWorld's "Leading Enterprise Mashup Server"
• Achieved $15 million Series-C round funding
(Partnership; 11-50 employees; Internet industry)
March 2004 — October 2004 (8 months)
Custom Web Applications.
(Computer Software industry)
May 2000 — July 2003 (3 years 3 months)
Managed marketing, sales, and partnership activities the Western United States region resulting in the region repeatedly being most lucrative for UCLID. Lead product marketing for ESRI GIS product launch.
MBA, Management of Global Information Technology, 2003 — 2005
bba, Management - Entrepreneurship Program; Finance double Major, 1995 — 2000
Advanced Business Communications Program
Contract Execution Systems, e-signatures, SOA, web services, AJAX, Mashups, Web 2.0, SaaS
American Marketing Association
Pragmatic Marketing
PHI ETA SIGMA, National Honor Society, President
Golden Key, National Honor Society, Vice President