Dale Cohen

Current

General Manager, BigPond Online Network at Telstra BigPond

Past

Production Manager at Telstra BigPond
Senior Producer at ninemsn
Associate Systems Engineer, CompuServe Pacific at Fujitsu Australia Ltd

2 more...

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Connections

500+ connections

Industry

Online Media

Dale Cohen’s Summary

I am an internet professional with a balance of content, technical, design and commercial skills. With nearly 20 years experience in the internet industry, particularly web based media, I have run many of Australia's most visited websites.

I build websites seen by millions of people but understand the needs of the individual; why they visit and what brings them back. I enjoy the challenge of applying finite resources to deliver maximum value and shareholder return. I like innovation and creativity, matched with profitability.

Dale Cohen’s Specialties:

Website & information architecture, website design & user interface, content planning and acquisition, content management, search engine optimisation

Dale Cohen’s Experience

General Manager, BigPond Online Network

Telstra BigPond

(Public Company; 10,001 or more employees; TLS; Telecommunications industry)

June 2007 — Present (1 year 5 months)

I am a member of the senior executive team at Telstra BigPond reporting to Group Managing Director, Justin Milne.

I am responsible for the BigPond.com line of business and online network strategy. I manage teams with the following responsibilities;

• BigPond.com media portal, including managing content editors & editorial strategy
• Web services, a team of designers, information architects, and producers driving the production activity of BigPond.com
• Search strategy, including Search Engine Marketing (SEM), organic search optimisation (SEO) and site search
• Network strategy, including content velocity, pathing and behavioural analysis

I represent Telstra as a patron of AIMIA, the peak digital industry body in Australia and have represented Telstra on the judging panel of the AIMIA Awards.