Donna Bastien

Current

Director of Marketing at NetCracker Technology
President at MarketVue Consulting, LLC

Past

WW Marcom and Strategic Marketing Manager at Agilent Technologies
Telecoms Strategic Marketing Manager at HP
Executive Director, AVP at Telcordia

Member of Technical Staff at Bell Laboratories

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Education

Massachusetts Institute of Technology - Sloan School of Management
Massachusetts Institute of Technology
Purdue University

Purdue University

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1 more...

Recommended

1 person has recommended Donna

Connections

500+ connections

Industry

Telecommunications

Donna Bastien’s Summary

Extensive experience in strategic and tactical marketing, strategic planning, business development, and technology planning for telecom software, networks, and test. Senior marketing, business, and technical management at NetCracker Technology, Agilent Technologies, Hewlett-Packard, Telcordia (Bellcore), and Bell Labs.

My strengths are leadership and strategic thinking; efficient planning and execution; and relationship-building, people, and communication skills. I excel at managing worldwide teams and achieving results through others. My management style is open and empowering, while taking hands-on ownership of tasks as needed. I am an evangelist and relish being a spokesperson. I am a builder and a doer.

Donna Bastien’s Specialties:

Outbound marketing, PR, strategic marketing, business development

Donna Bastien’s Experience

Director of Marketing

NetCracker Technology

(Privately Held; 1001-5000 employees; Telecommunications industry)

December 2006 — Present (1 year 10 months)

NetCracker provides operations software and services to Telecommunications Service Providers. My role includes corporate marketing, thought leadership and product campaigns, and industry outreach, virtually all executed personally. I have
- Increased industry leadership through public relations and conference presentations
- Increased thought leadership though consistent messaging and integrated campaigns
- Increased brand awareness through events, PR, eNewsletters, and eMarketing
- Strengthened relationships with media and analysts resulting in articles and citations
- Increased product launch impact through integrated program of PR, messaging, and articles
- Enabled Sales through eNewsletters, collateral, web, and internal communication
- Created systematic processes to raise efficiency, effectiveness, and reproducibility
- Gotten things done — highly productive
President

MarketVue Consulting, LLC

(Privately Held; Myself Only; Telecommunications industry)

August 2006 — Present (2 years 2 months)

Strategic planning and marketing consulting in telecommunications.
WW Marcom and Strategic Marketing Manager

Agilent Technologies

(Public Company; 10,001 or more employees; A; Telecommunications industry)

November 1999 — August 2006 (6 years 10 months)

Operations Support System Group Worldwide Marcom Manager
I created and managed the Group Marcom organization with high impact results.
- Formed a new, globally distributed outbound marketing organization with clear focus and vision, and organized toward efficiency and effectiveness.
- Created integrated Agilent OSS messaging, embracing diverse product organizations.
- Major increase in customer and Field communications, awareness, PR results, and sales tools.

Strategic Marketing Manager for Communications Solutions Group
Provided strategic leadership to Agilent’s OSS and test & measurement organizations.
- Led strategic planning across Divisions and business development across Groups.
- Led the transformation of CSG Marketing into a more efficient and effective operation.
- Created and evangelized market-focused messaging for Agilent in Communications.
- Key spokesperson to customers, media, investors, and the industry for Agilent in Comms.
Telecoms Strategic Marketing Manager

HP

(Public Company; Telecommunications industry)

1995 — 1999 (4 years)

Telecoms Strategy Manager for HP Computer Org and HP Labs.
Created successful new businesses for Service Provider and Enterprise markets, including voice-over-IP test and OSS interconnect gateway consulting, all through influence management. Convinced Divisions to change their approach and products. Marketed solution to customers and industry. Was HP Labs and HP telecom spokesperson to customers, dignitaries, media, investors, and the industry.
Executive Director, AVP

Telcordia

(Privately Held; 1001-5000 employees; Telecommunications industry)

1984 — 1995 (11 years)

Vice President and Major Account Manager - U S WEST.
Restored U S WEST senior management confidence in Bellcore. Generated 24% out-of-budget-cycle sales ($127 million total) and increased customer satisfaction measures 20%.

Product Line, Product, and Project Management Executive Director
Built a new AIN, SS7, ISDN, and PCS network and operations Product Line. Business-oriented approach led to successful deployment. Improved customer satisfaction 18%.

Created successful data communications testing and analysis, and network integrity businesses. Managed customer relations and budget, solicited funding, hired talent, and led technical work.
Member of Technical Staff

Bell Laboratories

(Public Company; Telecommunications industry)

1973 — 1983 (10 years)

Project Management and Technical Contributions for network, switching, and operator services.

Donna Bastien’s Education

Massachusetts Institute of Technology - Sloan School of Management

Senior Executive Program, Business, 1993 — 1994
Massachusetts Institute of Technology

PhD, Physics, 1968 — 1973
Purdue University

MS, Physics, 1966 — 1968
Purdue University

BS, Mathematics & Physics, 1962 — 1966

Additional Information

Donna Bastien’s Groups:

HP Alumni Association
Agilent Technologies Employees & Alumni
Telecom Professionals
Bell Labs Alumni
Telecom Executives Business Network
OSS/BSS Professionals
Ex-Bell Labs
Public Relations and Communications Professionals
Ex-Telcordia, the networking group for former Telcordia Technologies & BellCore employees