Shane Herrell

Current

• VP Strategic Marketing Services at HSBC

Education

• Regent University
• Old Dominion University

Recommended

3 people have recommended Shane

Connections

97 connections

Industry

Financial Services

Websites

• My Company
• My Website

Shane Herrell’s Summary

Over 13 years experience with large Fortune 500 companies with over 8 years experience in internet marketing and customer experience. Passionate about providing a great customer experience and increasing sales through the use of effective marketing and technology.

Shane Herrell’s Experience

• VP Strategic Marketing Services

  HSBC

  (Public Company; 10,001 or more employees; HBC; Banking industry)

  April 2001 — Present (7 years 5 months)

  Responsible for growing the online channel and creating a positive customer experience. Work with usability teams, design, technology groups and others to offer a fully interactive financial services website. Responsible for defining the strategy for alternative communication channels such as email, web-callback, chat, etc. to position them at the right time for the customer. Responsible for online statements, payments and the online customer experience.

Shane Herrell’s Education

• Regent University

  MBA, Marketing, 2003 — 2005

  Graduated with Honors.

• Old Dominion University

  BS, Management Information Systems, 1993 — 1999

  Activities and Societies:

  part-time student

Additional Information

Shane Herrell’s Websites:

• My Company
• My Website

Shane Herrell’s Groups:

American Marketing Association, NAPP, United Way of South Hampton Roads

•    HSBC Group
•    ECOM - eCommerce and Online Marketing
•    Regent University Alumni
•    ATG Employees, Users & Consultants
•    Chase Alumni Association
•    Old Dominion University Alumni

Shane Herrell’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• reference requests
• getting back in touch