
VP Strategic Marketing Services
Norfolk, Virginia Area

VP Strategic Marketing Services
Norfolk, Virginia Area
Over 13 years experience with large Fortune 500 companies with over 8 years experience in internet marketing and customer experience. Passionate about providing a great customer experience and increasing sales through the use of effective marketing and technology.
(Public Company; 10,001 or more employees; HBC; Banking industry)
April 2001 — Present (7 years 5 months)
Responsible for growing the online channel and creating a positive customer experience. Work with usability teams, design, technology groups and others to offer a fully interactive financial services website. Responsible for defining the strategy for alternative communication channels such as email, web-callback, chat, etc. to position them at the right time for the customer. Responsible for online statements, payments and the online customer experience.
MBA, Marketing, 2003 — 2005
Graduated with Honors.
BS, Management Information Systems, 1993 — 1999
American Marketing Association, NAPP, United Way of South Hampton Roads