Senior Information Architect at Avenue A | Razorfish
Greater New York City Area
- Current
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- Senior Information Architect at Avenue A | Razorfish
- Past
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- Interaction Designer at R/GA
- Web Designer at Pepper Wireless
- Webmaster and Board Member at Schema Magazine
- Contract Usability Consultant at The Wedding Notebook
- Education
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- Simon Fraser University
- Italia Design Field School
- Recommended
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2 people have recommended Loretta - Connections
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99
connections
- Industry
- Design
- Websites
Loretta Hui’s Summary
An interaction designer and information architect with four years of experience creating user-centric web based solutions that meet business objectives and user needs. Strong background and experience in creative strategy, online branding, systematic design, user research and content strategy. I have experience leading web and mobile engagements with Fortune 500 companies such as Johnson & Johnson, Verizon and Verizon. Prior to my agency work, I worked mostly in the mobile and publishing industries.
Loretta Hui’s Specialties:
Mobile Device Interface Design, Content Strategy, Information Architecture, User Scenario Development, Usability testing, Rich Interface Design, Taxonomy, Rapid Prototyping, Competitive Analysis, Patterns Design
Loretta Hui’s Experience
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Senior Information Architect
Avenue A | Razorfish
(Public Company; 1001-5000 employees; AQNT; Marketing and Advertising industry)
January 2008 — Present (8 months)
Key Achievement:
- interface design for a mobile application on the iPhone/iPod Touch -
Interaction Designer
R/GA
(Public Company; 201-500 employees; IPG; Design industry)
June 2006 — January 2008 (1 year 8 months)
Lead the creation of engaging online experience with Fortune 500 companies such as Johnson and Johnson and Verizon Communications.
Key Achievements:
- Verizon/Verizon Wireless: Online Account Management Redesign
- Pattern design for all of Verizon/Verizon Wireless' web properties
- Johnson and Johnson Vision Care and Johnson and Johnson Vision Care Institute redesign
- Acuvue Hampton High Revealed: webisodes, online voting, Facebook group
- Creation of jnjchina.com: Design schematics, competitive analysis, content strategy -
Web Designer
Pepper Wireless
(Design industry)
August 2005 — May 2006 (10 months)
• Managed the Art and Marketing department
• Designed the Pepper Wireless online store and detailed analysis of user workflows, site functionality and navigation
• Developed successful marketing campaigns through promotional materials, banners, and online presence. -
Webmaster and Board Member
Schema Magazine
(Design industry)
April 2003 — March 2006 (3 years)
• Worked closely with the Founder and designers on creative concepts for each issue
• Managed day to day maintenance with the magazine blog -
Contract Usability Consultant
The Wedding Notebook
(Design industry)
April 2005 — June 2005 (3 months)
Loretta Hui’s Education
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Simon Fraser University
Bachelor of Science, Interaction Design, 2001 — 2005
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Italia Design Field School
Italia Field Study, Roman art history to modern industrial design, 2004 — 2004
