D. Patrick Asbra

Current

• Sales Manager at Datran Media

Past

• National Account Executive at Austin American-Statesman
• Sales Manager at Austin Business Journal a division of American City Business Jounrals

Education

• Radford University

Connections

209 connections

Industry

Online Media

D. Patrick Asbra’s Experience

• Sales Manager

  Datran Media

  (Privately Held; 51-200 employees; Online Media industry)

  September 2005 — Present (3 years 2 months)

  * Enterprise email technology sales to business to business and business to consumer email marketing professionals with a focus on traditional and new media firms.
  
  * Strategic consulting services such as delivery consutling, blacklisting mitigation, industry best practices, CAN-SPAM and state compliance.
  
  * Behavioral ad serving via our email platform StormPost. Led efforts to sell our bleeding edge email deployment and email behavioral ad serving for adLoyalty our marriage of our email platform StormPost and our advertising network Exchange Online.
  
  * Generated new business opportunities with United Online, Lycos, Waterfront Media, Emmis Publsihing and other leading traditional and new media firms.

• National Account Executive

  Austin American-Statesman

  (Privately Held; 1001-5000 employees; Publishing industry)

  April 2002 — September 2005 (3 years 6 months)

  National online and print advertising sales. I have experience selling to major advertising agencies and Marketing Directors at Fortune 1000 firms in telecommunications, travel, pharmacuetical, consumer beverage and packaged goods companies.

• Sales Manager

  Austin Business Journal a division of American City Business Jounrals

  (Privately Held; 1001-5000 employees; Publishing industry)

  December 1996 — April 2002 (5 years 5 months)

  Managed a sales staff of ten display and classified Account Executives. I was responsible for top line and bottom line budgeting, sales marketing, event management and sponsorship sales, recruiting, and national sales relations.

D. Patrick Asbra’s Education

• Radford University

  BS, Finance, 1985 — 1989

Additional Information

D. Patrick Asbra’s Interests:

New technology products that interact with online advertising. Skiing, tennis and biking.

D. Patrick Asbra’s Groups:

Austin Interactive Marketing Association, Member and Volunteer.

•    DFW Interactive Marketing Association
•    Austin Interactive Marketing Association
•    eMarketing Association Network
•    Online Advertising Professionals
•    Radford University Alumni

D. Patrick Asbra’s Honors:

Eagle Award Winner recognizing Sales Leadership and Success with American City Business Journals. Awarded to Top 5 Sales Managers. Recognized for year over year total revenue growth and percentage revenue growth, positive employee reviews, development of new publications and low turnover.