
Managing Director Europe APP
Paris Area, France

Managing Director Europe APP
Paris Area, France
(Public Company; Consumer Goods industry)
Currently holds this position
(Public Company; 10,001 or more employees; Consumer Goods industry)
February 2001 — Present (7 years 8 months)
Office generated annual revenues of $ 750 Million
In charge for the total reorganization of the European Zone, more precisely: new zone structure, new sales strategy, East Market development: 8 sales offices and 1 packaging manufactory.
Europe zone Revenue has been multiplied per 3 in 5 years
Fully responsible of the European P&L and Cash Flow
New structure in term of Supply Chain and marketing policy of the zone:
Redefinition of flows concerning the market products sold on stock; Deployment of new products such paperboard and art paper
Stop of the non profitable activities: subsidiary companies in Belgium, Scandinavia and Netherlands, warehouses for the products with low value added
Development of new major distributors
Recognition of the companies target as well as distributors for the development in Eastern Europe and creation of one branch in Austria.
Acquisition of a Packaging company based in Finland:
(Telecommunications industry)
1998 — 2001 (3 years)
After 6 months of existence of the company: External search for financing and European deployment: 1 company, 4 representative offices and 1 technical center.
Motivation in agreement with the shareholders around an achieved objective: To develop the company to sell it.
Search of financing
Revision of the Business Plan
Capital increasing: $ 5 millions (Edmond de Rothschild fund)
Shareholders agreement negotiation
Research for a leasing: done for $2.5 millions
Sales increasing in France and Europe
Set up of niche sales (Cegetel and France Telecom partnerships)
Set up of representative offices: Netherlands, Italy and the U.K.
(Consumer Goods industry)
1994 — 1998 (4 years)
C.O.O. For Europe, Middle East and Africa, Paris, France
Manufactories and logistics: 2 manufactories, 10 distribution companies and 1 holding.-Office generated annual revenues: $ 565 millions
Functions reporting directly: Development, Sales, Engineering, Operations, HR, Finance and Legal
Mark Up negotiation with McDonald’s licensees => Revenue of Keystone EMEA
Negotiation and development of the new business areas with McDonald’s
Restructuring of the Israeli company
Acquisition and restructuring of 6 distribution companies in Middle East
Asia Pacific area: Establishment a new Joint-venture in South Korea (plant and logistic)
Designing deployments including principles of process such as DMAIC and DFSS
To prepare and coordinate the transition to the local management
Acquisition and investment studies on plants of steaks casher (Israel) and halal (Saudi Arabia)