
Digital Strategist and Music Industries Consultant
Birmingham, United Kingdom

Digital Strategist and Music Industries Consultant
Birmingham, United Kingdom
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My primary interest is in helping independent music business and musicians use new digital strategies to survive and thrive in the online environment. I teach music industries at Birmingham City University and run a website called New Music Strategies.
I recently published a free e-book called 'The 20 Things You Must Know About Music Online', which you can download as a PDF from the New Music Strategies website.
I have 20 years experience in the radio industry as a producer, presenter and sound engineer, and in New Zealand, I was the co-owner and producer for an independent jazz label, and a media production company.
I am currently a consultant for small-medium music businesses and independent artists in the field of online music, I've recently co-written a book commissioned by UNESCO, about new technologies for broadcasters in developing countries, and I contributed to the Alternative Media Handbook, to be published by Routledge later this year.
I present workshops and seminars around the UK and further afield, demystifying and developing strategy for online music promotion and distribution. I am also in the process of starting my own record label, which I plan to use as a series of case studies and examples... and this will also contribute to my PhD, which I am commencing this year.
I am looking forward to furthering my research and exploring opportunities in the field of online music and broadcasting.