Director at Mobilist, Organiser at Mobile Monday Melbourne, Mobile industry consultant
Melbourne Area, Australia
Director at Mobilist, Organiser at Mobile Monday Melbourne, Mobile industry consultant
Melbourne Area, Australia
Emily has over 8 years experience in digital marketing & product development, including 3 years developing & launching mobile products specifically. As an active member of the AIMIA Mobile Industry Group, Emily played a key role in developing the AIMIA Mobile Advertising Guidelines for Australia.
Emily ran Australia’s first mobile advertising trials, delivering targeted banner & search advertising into mobile internet sites. From this she has developed integrated strategies for the delivery of mobile advertising and can advise on successfully utilising the mobile channel as a product & marketing tool.
Drawing on a background in marketing and management of online sites, Emily has an in depth understanding of the mobile channel & the Australian mobile industry and can assist local businesses to explore the many exciting possibilities.
Mobile search strategy & SEM
Mobile advertising & marketing
Mobile product development, distribution & user acquisition
Strategy & planning for multi-channel products
Digital product development & online strategy
Local search, location based services & social networking