public relations and marketing writer for Web 2.0, recruiting industry research
Greater Boston Area
- Current
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- Recruiting Research Director & Contributing Editor to Executive Recruiter News at Kennedy Information
- Founder at STETrevisions (a marketing and public relations consultancy) (Self-employed)
- Adjunct Professor at Boston University's College of Communication
- Past
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- Proposal Writer at CDM Inc.
- Public Relations Specialist at Weber Shandwick Worldwide
- Education
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- Boston University
- University of New Hampshire
- Recommended
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2 people have recommended Brent - Connections
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123
connections
- Industry
- Public Relations and Communications
- Websites
Brent Skinner’s Summary
My professional background spans recruiting industry research, marketing, public relations, newsletter writing, ghostwriting, and college-level writing instruction.
Brent Skinner’s Specialties:
research report writing
market research data aggregation and analysis
press release writing
marketing writing
ghostwriting
news media outreach
adjunct teaching
Brent Skinner’s Experience
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Recruiting Research Director & Contributing Editor to Executive Recruiter News
Kennedy Information
(Privately Held; 51-200 employees; Publishing industry)
August 2006 — Present (2 years 3 months)
Kennedy Information, Inc. is a publisher of industry research and information and a producer of trade shows that enjoy national audiences.
As recruiting research director, I compile reports that explore the executive search and corporate recruiting industries. Additionally, as contributing editor to Kennedy Information's benchmark publication, "Executive Recruiter News," I work closely with the editor in chief to uncover and report news for the executive headhunting profession. Top-tier news media such as Career Journal and Forbes often reach out to us for our expertise.
These roles at Kennedy Information also cast me as a leader of webinars for the company and as a presenter at Executive Search Summit and Recruiting Conference and Expo, two events the company holds twice yearly. Furthermore, "RecruitingTrends.com," Kennedy Information's widely-read online resource for the corporate recruiting community, counts me as a regular contributor and as a member of its advisory board. -
Founder
STETrevisions (a marketing and public relations consultancy) (Self-employed)
(Self-Employed; Myself Only; Public Relations and Communications industry)
October 2004 — Present (4 years 1 month)
STETrevisions is a marketing and public relations consultancy specializing in ghostwriting and news release development.
As founder, I have written hundreds of news releases. Many have drawn the attention of decision-makers in my clients’ target markets. My work has landed clients in "Career Journal," the "Boston Herald," "The Washington Post," and additional news outlets, including Boston, Massachusetts' FOX News affiliate and others.
Robert Siciliano, CEO of IDTheftSecurity.com and a widely televised and quoted personal security and identity theft expert, is a longtime client. "Texas Realtor," "SafetyXchange," the "Consumer Financial Services Law Report," and other publications have sought the articles I've ghostwritten for him. Recently, in a vote of confidence for my ghostwriting, "The Bank Fraud & IT Security Report" (BFITS), a high-end industry newsletter that has published our contributions since the summer of 2006, invited Robert Siciliano to join its editorial board. -
Adjunct Professor
Boston University's College of Communication
(Educational Institution; 5001-10,000 employees; Public Relations and Communications industry)
January 2003 — Present (5 years 10 months)
Since 2003, I have taught a required undergraduate course at Boston University's College of Communication (COM). As an adjunct professor there, I teach communications industry writing. I received a Master of Science from COM in 1999 and maintain close ties to the school.
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Proposal Writer
CDM Inc.
(Privately Held; 1001-5000 employees; Civil Engineering industry)
July 2002 — September 2005 (3 years 3 months)
For CDM, I helped to manage the development of proposals in response to requests for them from municipalities throughout New England. Under aggressive, externally set deadlines, I coordinated the efforts of numerous internal stakeholders to complete these documents detailing CDM's engineering services. The role required an ability to develop, edit, and proofread technically complex descriptions of engineering projects.
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Public Relations Specialist
Weber Shandwick Worldwide
(Public Company; 1001-5000 employees; Public Relations and Communications industry)
October 1999 — March 2001 (1 year 6 months)
I joined The Weber Group in the fall of 1999 to take on my first-ever professional role in public relations. During my tenure there, the organization became part of Weber Shandwick Worldwide.
My tour of duty at this company found me developing detailed background documents to prepare clients for analyst and press briefings, monitoring industry news on a daily basis, securing executive-level speaking engagements at prominent industry events, and writing awards submissions that resulted in recognition and accolades for the company’s clients.
Brent Skinner’s Education
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Boston University
Master of Science, Communication, Public Relations, Writing, 1997 — 1999
As a graduate student at Boston University's College of Communication (COM), I completed a thesis that explored how the source credibility of online environments might affect traditional news media gatekeepers' control over information.
Surprisingly, the data revealed no statistically significant correlation between online sources' perceived credibility and people's propensity to believe posted content. The implications were obvious, at least in an abstract sense, suggesting that traditional news gatekeepers might one day see their influence wane. Blogs and other nontraditional, seemingly less credible online news sources have since knowingly, or unwittingly, exploited the new ground rules, becoming examples of the profound possibilities.- Activities and Societies:
- Editor in Chief of "The COMmunicator," an internal newsletter for COM
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University of New Hampshire
Bachelor of Arts, Music Performance with a minor in Spanish, 1990 — 1994
A classically trained musician, I last assembled and played my clarinet in July of 2006 -- to serenade my wife at our wedding.
Additional Information
Brent Skinner’s Websites:
Brent Skinner’s Interests:
writing, teaching, acting, singing, playing a musical instrument, automobiles, automotive industry
Brent Skinner’s Groups:
Former board member with the following:
Southeastern New Hampshire Habitat for Humanity
Boston University College of Communication Alumni Board
Hooksett Commerce Alliance, SAILS, NESA, Solomon McCown & Company
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BU College of Communications Alumni -
Online Recruitment Magazine -
Work Life Balance -
Talent Management Technology
Brent Skinner’s Honors:
=> "The Children’s Writer Guide to 2006" quoted me and others (such as the editor and chief of "Wired") in a story that discussed the importance of blogs to the Web marketing mix.
=> In 2004 and 2005, my byline appeared in "Imagine News Magazine," a publication that covers the film and media industries in New England.
Brent Skinner’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
