Managing Director at Sonic ID
Portland, Oregon Area
- Current
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- Managing Director at Sonic ID
- Past
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- Director of Strategy, Audio Identity at Elias Arts
- Brand strategist at Sun Microsystems
- Partner, Managing Director at Carbon IQ
7 more...
- Education
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- Loyola University New Orleans
- Recommended
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3 people have recommended Noel - Connections
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- Industry
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Noel Franus’s Summary
Director of strategy for Sonic ID. I help companies unify their brand experience through the strategic use of sound.
Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice...but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that's a disconnected brand and a poor investment.
My goal as partner at Sonic ID is to change that -- to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.
I'm former director of strategy/audio identity with Elias Arts -- an early pioneer in audio identity -- and I led the first-ever creation of a sonic identity system for Sun Microsystems and its Java brand.
My partners and I are at the cutting edge of this nascent discipline; learn more at http://sonicid.com and http://intentionalaudio.com.
Noel Franus’s Specialties:
Audio identity, audio branding, sonic branding, sonic identity, brand strategy, design strategy, design management, experience design, interaction design, information architecture, user research, usability testing.
Noel Franus’s Experience
Noel Franus’s Contact Settings
Interested In:
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