
Marketing , Product Development & Programming Executive at Entercom Communications
Kansas City, Missouri Area

Marketing , Product Development & Programming Executive at Entercom Communications
Kansas City, Missouri Area
Creative self-starter with a consistent track record of exceeding business goals. History of creating media programs that are self-funding. Proven ability to recruit and train new hires, developing them into top-notch employees. Dynamic team player sought by upper management for special projects and challenging assignments. High impact presentation skills. Well-rounded skill set that can be leveraged for cost efficient and rapid value creation.
Won award from the New York State Broadcasters Association for Excellence in Broadcasting (1994). Creativity award from Bloomberg managing partner Lou Eccleston for creating, launching and building multi-million dollar products and programs.
For a full profile and advertising portfolio samples visit http://entercomkc.com/ellenberg/ and http://www.project518.com
INDUSTRY LEADERSHIP ACTIVITIES
Currently serving as Chairman of the Board for independent film company Red Echo Group, and its Films For Youth after-school program which has already empowered over 1,400 kids in danger of becoming victims of substance abuse, violent crime and neglect to spend their free time collectively writing, acting, directing, producing, filming and editing more than 100 original movies in our test market.
Playing an instrumental leadership role in a new one-of-a-kind youth film festival focused on multicultural tolerance with major funding both from the private sector and non profit foundations.
Coached Executive MBA students for entrepreneurial program at Fordham University Graduate School of Business in New York.
Management consultant to CNA Insurance and American Airlines for nation's first co-branded "mileage" annuity, the Bronx Zoo and the Wildlife Conservation Society.
(Public Company; 5001-10,000 employees; ETM; Broadcast Media industry)
January 2004 — Present (5 years)
Andrew Ellenberg serves as group executive producer for Entercom Communications Corp. In addition to Inside the Boardroom, he is responsible for creating hit newsmagazines Living Large, the Heartland Business Exchange, Lunch Money and Rides That Rock.
Ellenberg is nationally respected for his programming, product development, strategic alliances, marketing and corporate sales skills. Previously, he served as creative director for ABC Radio and more recently as group product manager for Bloomberg media in New York.
Entercom is the fifth largest radio broadcasting company in the United States, with a nationwide portfolio of 110 stations in 23 markets that engage a loyal following of 20 Million listeners weekly.
(Management Consulting industry)
March 1999 — December 2003 (4 years 10 months)
Management consultant to blue chip companies including CNA Insurance, American Airlines and GeoNet Energy which later sold to Petris Technology, Inc., a Houston-based software development and services company in February 2002.
Handled major projects for Fordham Graduate School of Business Executive MBA Program, the Bronx Zoo and Wildlife Conservation Society in New York City.
(Privately Held; 5001-10,000 employees; Financial Services industry)
November 1992 — February 1999 (6 years 4 months)
Played lead role in launch of the nation's first 24-hour advertising supported financial radio station, doubling revenue 3 years in a row. Developed full-service production studio for advertisers. Ran weekly meetings for sales, marketing and production. Expanded audio product into digital format. Developed and executed business plan for Bloomberg InvestorPhone. First year revenues totaling $250,000, ramping to $1 million in year two. Negotiated syndication to GTE Airfone (later acquired by Verizon in 2000). Revenues from start up to $1 million annually in 18 months.
Developed and executed business plan for bloomberg.com, taking revenue from $1 million to $10 million in 12 months, positioning portal to be $100 million property within 5 years.
Lead negotiator for distribution deals with small, medium and large companies. Project director for legal, technology, design, marketing, sales, research and operations at global corporate level.
(Public Company; 10,001 or more employees; Broadcast Media industry)
May 1989 — December 1992 (3 years 8 months)
Created a creative services department that integrated national agency level concepts, production values and marketing savvy into the business development process to grow revenue from direct corporate and small business clients by three hundred percent in 3 years.
Communcations and Marketing 1985 — 1987
Feature story editor, cover story exposes, published journalist. Visit my blog at andrewellenberg.blogspot.com
Greater KC Chamber of Commerce, Olathe Chamber of Commerce, Hearts on Patrol, Films for Youth, Partnership for a Drug Free America, American Diabetes Association, Generation Relevant, Rock the Vote, Operation Breakthrough, MediaMix, The Greater Kansas City Community Foundation, Kansas Arts Commission, The Family Conservancy,The Hope Center of Kansas City, American Stroke Foundation, Hallmark Corporate Foundation, the Kansas City Art Institute, First Step Fund, Coats for Kids, Wayside Waifs, ExecuNet and the Porsche Cayman Club.
New York State Broadcasters Association for Excellence in Broadcasting 1994. Graduation Speaker for Hollywood High Class of 1982 at the Hollywood Bowl. Lion's Club Award for Debate Team in high school. Music Scholarship from Youth Orchestra. Acting Scholarship to Estelle Harmon School for Acting. Admitted into accelerated educational program for gifted students in High School and College. Creativity award from Bloomberg managing partner Lou Eccleston for creating, launching and building multi-million dollar products and programs.