S Swaminathan

Current

CEO at Customer Equity Solutions

Past

Exec. Vice President at Contract Advertising India Ltd

Education

Anna University
Bharathiar University
PSG College of Technology

PSG College of Technology

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Recommended

2 people have recommended S

Connections

162 connections

Industry

Marketing and Advertising

Websites

S Swaminathan’s Summary

In the last 16 years, I have gained knowledge and built strategic expertise in customer relationship management, especially using one-to-one marketing communication and technology tools. I have successfully applied this knowledge on a diverse set of product categories and brands as well as in the areas of research and teaching. Being extremely passionate about this business, I want to do a lot more of it in the future.

Professional Skills and achievements

•Ability to understand and develop both off-line advertising and online customer
management strategies across touchpoints.

•Experience with conceptualizing and using all forms of one-to-one marketing – prospect management, customer acquisition, customer retention, call centre management, internet marketing, database management, telemarketing, loyalty programs, relationship programs and so on.

•Successful implementation of strategies on brands like DHL Worldwide Express, ICICI Bank, Computer Associates, Novo Nordisk, Kimberly Clark, Shoppers' Stop, NIIT, Visa, HDFC Bank, HSBC.

• Keen interest in linking theoretical customer bonding concepts with practical one-to-one communication solutions thus bringing them alive for businesses and their brands.

•Belief and practice in using innovative and new ideas to form superior relationships with customers and to ensure a sustained and robust response.

S Swaminathan’s Specialties:

Direct Marketing, branding, advertising, CRM, one-to-one marketing, Database Marketing, Telemarketing, CRM Analytics

S Swaminathan’s Experience

CEO

Customer Equity Solutions

(Privately Held; 1-10 employees; Information Technology and Services industry)

October 2007 — Present (10 months)

Customer Equity Solutions (Cequity) is a technology-enabled Customer Experience Management Company. Cequity’s end-to-end suite of services leverages the power of marketing databases, analytics and marketing automation applications for accelerated campaign delivery across touch points, thereby help clients get significant return on their marketing progams
Exec. Vice President

Contract Advertising India Ltd

(Privately Held; 201-500 employees; Marketing and Advertising industry)

August 1993 — September 2007 (14 years 2 months)

Profit-Centre Head and Leadership position in the company

S Swaminathan’s Education

Anna University

Bachelor of Engineer, MBA, Electrical & Electronics, Marketing, 1984 — 1989
Bharathiar University

Bachelor of Engineer, MBA, Electrical & Electronics, 1984 — 1989
PSG College of Technology

Bachelor of Engineer, MBA, Electrical & Electronics, 1984 — 1989
PSG College of Technology

Bachelor of Engineer, MBA, Electrical & Electronics, 1984 — 1989

Additional Information

S Swaminathan’s Websites:

S Swaminathan’s Interests:

Business Management, Direct Marketing, CRM, CRM Analytics, Loyalty Marketing, Advertising, Branding

S Swaminathan’s Groups:

IDM( Institute of Direct Marketing)

True Wealth Creators' Network member
CXO (CEO, COO, CKO, CFO, CMO, CAO, CVO, CDO, CRO, CLO, CSO & CTO) Community member
Business Analytics member
US India Business Council member
The Customer Collective member