
Marketing Innovation Associate at Eli Lilly
Bologna Area, Italy

Marketing Innovation Associate at Eli Lilly
Bologna Area, Italy
Marketing responsible for the internet communications and ePeer to Peer activities in the italian affiliate.
Also in charge as marketing coordinator for the implementation of the Computer Aided Detailing projects (mainly Sales Force and KAM's).
Strong digital marketing experience
* eDetailing
* Computer Aided Detail
* Special projects management
* Internet platforms
* ePeer to Peer activities
* Multichannel strategies
Other marketing skills:
* Brand & Thought Leaders management
* Competitive intelligence
* International and cross-functional project supervisioning
* Activity, budgeting and channels planning
(Public Company; 10,001 or more employees; LLY; Pharmaceuticals industry)
January 2007 — Present (1 year 9 months)
(Public Company; 10,001 or more employees; LLY; Pharmaceuticals industry)
May 2002 — December 2006 (4 years 8 months)
eBusiness Account Manager for the italian Neuroscience Division
Graduate, Political Science & International Economics, 1993 — 2002
Swimming - a lifetime passion, Internet - remembering the good ol' days..., Cooking - lasagne a-la-samsung my survival dish, Economics - years spent on books and on oh-so-funny-models, Travelling - mainly to Spain and UK, Reading - Neuromancer, how I discovered an entire new world in my 30's
Finalist - Lilly European Marketing Award 2003
Winner - Neuroscience Italian Affiliate Recognition Award 2003
Finalist - Lilly European Marketing Award 2004
Winner - Neuroscience Italian Affiliate Recognition Award 2006
Winner - Lilly European Marketing Award 2006