Marketing Manager at drugstore.com
Greater Seattle Area
- Current
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- Marketing Manager at drugstore.com
- Past
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- Marketing Analyst at drugstore.com
- Account Manager at drugstore.com
- Medical Records Specialist at Bessie Burton Sullivan Skilled Nursing Residence
- Connections
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121
connections
- Industry
- Pharmaceuticals
- Websites
Nicole White’s Summary
14+ years of experience in healthcare, account management, and customer service, specializing in pharmaceuticals and long term care.
Nicole White’s Specialties:
Healthcare, pharmaceuticals, SEM, long term care, forecasting, reporting, margin analysis, insurance, account management,relationship building, customer service,marketing
Nicole White’s Experience
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Marketing Manager
drugstore.com
(Public Company; 501-1000 employees; DSCM; Pharmaceuticals industry)
February 2007 — Present (1 year 9 months)
Support and facilitate development and implementation for B2C pharmacy marketing plans to increase site traffic growth
Work closely with Analytics, Creative, Merchandising, Customer Care and other internal departments to coordinate promotions and marketing messages to acquire new customers, build loyalty and drive revenue.
Assist in defining projects, delegating responsibilities, assigning timelines, tracking expenses, and reporting results.
Drive profitable customer acquisition and increase the long-term effectiveness of SEM for pharmacy.
Analyze keyword costs, and develop business processes for maximizing return-on-investment (ROI)
Test and optimize keyword bids, ad copy, and landing pages. Conduct competitive research and make recommendations on keyword selection
Manage pricing and product maintenance for over 6000 SKUs for prescription / pharmaceutical products to maximize sales / margins while maintaining a competitive place in the market. -
Marketing Analyst
drugstore.com
(Public Company; 501-1000 employees; DSCM; Pharmaceuticals industry)
April 2006 — February 2007 (11 months)
SEM, pricing strategy, analyzing statistical data to forecast future market trends.
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Account Manager
drugstore.com
(Public Company; 501-1000 employees; DSCM; Pharmaceuticals industry)
August 2001 — April 2006 (4 years 9 months)
·Relationship building and customer service for large and small PBM partners
·Reporting and analysis of revenue, product margin, product mix, mail order utilization, and forecasting
·Coordinate marketing initiatives to select pharmacy customers
·Troubleshoot insurance billing problems -
Medical Records Specialist
Bessie Burton Sullivan Skilled Nursing Residence
(Non-Profit; 201-500 employees; Hospital & Health Care industry)
August 1993 — August 2001 (8 years 1 month)
Additional Information
Nicole White’s Websites:
Nicole White’s Interests:
analytics, photography, professional networking, pharmaceutical industry, SEM, SEO, international travel
Nicole White’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- getting back in touch
