
Building and Executing Social Media Business Strategy
Greater Boston Area

Building and Executing Social Media Business Strategy
Greater Boston Area
As president of New Marketing Labs, my role is to build and execute strategies for companies seeking to engage their community via the social web. We focus on four core areas: listening, content marketing, community management, and outreach programs. Acting as a hybrid social media PR/communications organization, New Marketing Labs extends your other channels into the new world of the web.
I also operate the New Marketing Summit conferences, a series of events dedicated to educating businesses on the potential of Internet marketing and communications and featuring the brightest practitioners available. We run several single day New Marketing Bootcamp events all over the US as well. (Contact me to discuss scheduling one for your area).
Outside of work, I speak at several conferences a year ( see http://www.chrisbrogan.com/connect) and blog about social media business strategy at http://www.chrisbrogan.com . My blog is in the Technorati Top 100 and the Advertising Age Top 20.
I am co-founder of the new media community conference series, PodCamp, and am co-founder of the Secret Society of Marketers.
My first book, Trust Agents, written with Julien Smith, comes out in May 2009 from Wiley Publishing. It will be about how businesses can use the web for better impact.
Business applications of social media, enterprise collaboration technology, online marketing strategy, content marketing, listening technology, blogging, podcasting, videoblogging, writing, social network management, community management, data center technology, applications engineering, customer service management
(Public Relations and Communications industry)
October 2008 — Present (2 months)
New Marketing Labs is a hybrid social media agency dedicated to implementing business strategy for companies seeking to use social media tools (blogging, social networks, podcasting, video, and more) to enhance their communications and marketing strategies. We tie new media and online skills to formal business goals, and share how these tools can extend your capabilities.
Related to this, we host educational conferences, including the New Marketing Summit (http://www.gonewmarketing.com), several New Marketing Bootcamps, and other events related to the world of Internet marketing, social media, and online community management.
We are based physically in Massachusetts, in the US.
(Non-Profit Organization Management industry)
June 2006 — Present (2 years 6 months)
PodCamp is a conference dedicated to helping people understand new media community tools (blogging, podcasting, videoblogging, social media) to extend relationships and build digital communities. Founded in September 2006 with Christopher S. Penn, the event has seen over a dozen implementations across the world, with another dozen already slated for 2007-2008 so far.
This position taught me everything from fundraising to event planning, including logistics and small conference organization. Since launching PodCamp, we have started the PodCamp Foundation to help other organizers better execute their events.
(Professional Training & Coaching industry)
April 2006 — Present (2 years 8 months)
Educate about social media communication strategy.
Technorati Top 100 / Ad Age Top 20 blog: chrisbrogan.com
I co-founded the PodCamp events with Christopher S. Penn.
Speaking experience:
* Arizona Entrepreneur's Conference
* Marketing Profs Digital Mixer
* Massachusetts Superintendents Conference - keynote
* New Marketing Summit (host and GM)
* Streaming Media West
* Inbound Marketing Summit
* ITEC St Louis
* ITEC Los Angeles
* Several private corporate events
* Podcasters Across Borders
* Enterprise 2.0 Conference
* Marketing Profs B2B Summit
* IBM Web 2.0 Summit
* nxt.pr for PRSA
* Thomson Innovation Summit
* ITEC Indianapolis, Houston, Detroit
* South by Southwest Interactive
* BlogWorld Expo
* Video on the Net Boston
* PodCamps (8 so far)
* Killer App Expo
* VON Conference
* PodCamp Europe
* PodCamp Pittsburgh2
* Podcast Academy 6
communications, socialmedia, business, strategy, blogging, podcasting, mediamaking, videoblogging, marketing, online marketing, social networks, community, communitymanagement, IT, virtualization, social media