Senior Product Marketing Executive
Greater Boston Area
Senior Product Marketing Executive
Greater Boston Area
Career Summary
Extensive background spanning all aspects of General Management, Product Marketing, and Product Management within the corporate and private sectors. Proven track record of growing businesses, with experiences in marketing, product management, sales, service, and manufacturing that consistently outperformed expectations.
Core Competencies
* Organizational leadership & influence - Global champion for raising corporate awareness of new channels and market opportunities which lead to the development of an IP Telephony Product Portfolio
Customer-focused Global Product Management and Marketing - Customer advocate who translates true customer needs into the development of new products like DSP amplifiers, flexible ear hook, and wireless headsets using Bluetooth and DECT protocols.
High-Performance People Management - Experienced in using effective influence, communication, and passion to build a highly motivated and accountable team, resulting in the success launch of 25 product families.
Entrepreneurial Spirit - Founded of two companies in the transportation industry.
* Comptitive analysis
* Market Requirements Documents
* Leading collaborative efforts among a cross-functional team comprising product management, engineering, sales, and external partners, to drive market adoption and sales success that result in capturing market share.
* Business Intellegence
* Life Cycle Management
* Merger and acquisision integration team
(Privately Held; 5001-10,000 employees; Consumer Electronics industry)
January 2007 — Present (1 year 10 months)
(Public Company; 1001-5000 employees; Telecommunications industry)
September 2003 — June 2006 (2 years 10 months)
* Direct Product Marketing team in product portfolio management for multiple channels from retail, catalog, traditional two step distribution, and specialty distributors, resulting in a 25% YOY FY 2004 -2005 growth while exceeding EBITA targets for North America.
* Led PMM team in identifying new markets (PC and VoIP) and product portfolio required to penetrate markets, with products offering industry first features.
* Stakeholder in development of global strategies and product roadmap and generation of business cases to support the roadmap.
* Worked in partnership with Director of OEM Sales to actively develop new OEM business unit resulting in $1.2 million in sales in first 12 months.
* Led all aspects of Life Cycle Management in North America from forecasting to pricing and portfolio positioning strategies, to EOL programs that resulted in the sifting of sales legacy products to newer product reducing the portfolio by 140 SKUs.
(Public Company; 1001-5000 employees; Telecommunications industry)
1999 — 2003 (4 years)
Responsible for the management of the Product Marketing team that supported the contact center markets for North & South America. Global Product Manager for selected wired telephone headset products.
Led the team that developed the worlds first flexible ear-hook, which has become an industry standard for an On-the-Ear headset wearing style.
Launched 15 product families resulting in 72% of North American revenues.
Increased Contact Center market share to 40% by delivering customer focused products and marketing programs.
Created a special product request program resulting in 100+ unique products that generated over $7 million in revenue.
Improved gross margin for the product line to better than 50%.
Developed training program for new sales hires to educate them on the company and products that is still in use today.
(Public Company; 501-1000 employees; Telecommunications industry)
1996 — 1999 (3 years)
* Business case generation to drive product development in support of strategic plan.
* Management and integration of multiple brands acquired through acquisitions for North and South America markets
* Managed Forecasting for North and South America
* Managed the Special Product Request process that produced one-off variants, of core products for customers applications.
* Managed pricing policy and price list generation
* Improved gross margin for the product line to better than 50%.
* Track competitive product offerings and trends.
(Public Company; 501-1000 employees; Telecommunications industry)
1994 — 1996 (2 years)
Division of Dynatech Corporation, Burlington, MA, a public trading company specializing in design, manufacturing, and selling telephone headsets for contact center and office applications. Member of core team that developed road map strategies to support market growth through traditional 2 step distribution and specialty resellers resulting in increasing revenues from 8 million to 25 million in 4 years. Responsible Life Cycle Management of all corded telephone headsets marketed globally.
(Public Company; 1001-5000 employees; Telecommunications industry)
1991 — 1994 (3 years)
* Managed all aspects of the order entry, customer delivery request, and technical support.
* Developed internal procedures for credit returns and repair.
* Established cross functional training within the department.
* Identified product trends and quality issues
* Provided input into product development
* Established reports to track customers purchasing trends and make recommendation to customers for stocking levels
BSMKT, Marketing, 2002 — 2005
Local Politics, community service organizations, walking, hiking, gardening, and mission work
Volunteer Community Service
Board of Selectmen, Kiwanis International, Lions International, Church Youth Advisor
Academic Achievement Award from Franklin Pierce College.