Reporting Analyst at iCrossing
Phoenix, Arizona Area
- Current
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- Reporting Analyst at iCrossing
- VP of Education and Member at AMA Phoenix Chapter
- Past
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- Business Analyst at eMarketing LLC
- Marketing Coordinator / Media Buyer at Phoenix College
- President of Professional Staff Association at Phoenix College
- Marketing Specialist at Business Polish
- Education
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- Disney Institute
- University of Phoenix
- Arizona State University
- Recommended
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11 people have recommended Richard - Connections
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154
connections
- Industry
- Marketing and Advertising
- Websites
Richard Saling’s Summary
I have experience in marketing, strategic planning, organizational development and leadership. In my current position at iCrossing as Reporting Analyst, I focus on web analytics for Fortune 500 clients. Using cutting edge web analytics tools I benchmark and measure results to assure our clients ROI.
Richard Saling’s Specialties:
Business/ Marketing Strategy
Service Standards
Web Analytics
BIG BOLD IDEAS
SEO/SEM
Richard Saling’s Experience
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Reporting Analyst
iCrossing
(Privately Held; 201-500 employees; Marketing and Advertising industry)
January 2008 — Present (7 months)
Help in the development of client strategy through communication and analysis of multiple data sources. I show client website traffic and trends against marketing objectives and make recommendations for improvement. I also Oversee development of program strategies and analysis for clients (e.g., most effective reporting to show insight, progress, and value, etc.). Responsible for finding creative, out of the box solutions to difficult reporting problems.
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VP of Education and Member
AMA Phoenix Chapter
(Marketing and Advertising industry)
1996 — Present (12 years)
This is a professional group membership for marketers
I became a board member in the role of VP of Education for the Chapter in November of 2007 -
Business Analyst
eMarketing LLC
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2007 — December 2007 (11 months)
Manage online marketing projects for National Firms, acting as a link between the client and my company.
I work closely with Web Developers and Graphic Designers to provide excellent service and results for our clients to assure solid ROI and their goals are met and expectations exceeded. As a Business Analyst I also assist in analyzing the business needs of eMarketing to help identify business problems or opportunities and propose solutions. -
Marketing Coordinator / Media Buyer
Phoenix College
(Educational Institution; 501-1000 employees; Higher Education industry)
August 2001 — February 2007 (5 years 7 months)
Contribute to the Marketing strategies of the campus through
working with budgets related to purchasing advertising.
Assisting with creation and development of marketing plan and materials for the web and print.
Coordinating and managing multiple projects.
Research and promote best practices, new trends in marketing and secondary revenue sources to increase revenue and enrollment for the campus.
Involved with Alumni Relations, creating collateral, assisting with strategy for donor development
Leadership Roles
President of the staff employee group.
Research, evaluate and promote new technology, and processes on the campus.
Facilitate large groups in strategic planning and collaborate with senior leadership in ongoing planning and the implementation of strategic goals.
Participate in ongoing efforts of organizational development
Plan and coordinate campus events. -
President of Professional Staff Association
Phoenix College
(Educational Institution; 501-1000 employees; Executive Office industry)
June 2006 — February 2007 (9 months)
This position is a leadership position within Phoenix College. I was elected VP of my employee group of 150 members to represent their needs to senior leadership and act as an advocate, adviser and liaison for all professional staff employees within the organization.
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Marketing Specialist
Business Polish
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 2006 — September 2006 (3 months)
I Worked on marketing campaigns for clients. I was heavily involved with creating corporate identity packages, print ads, copywriting, and web banner ads for clients as an Independent contractor.
Richard Saling’s Education
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Disney Institute
Management, Service, Leadership, Loyalty 2004 — 2007
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University of Phoenix
MBA, Business, September 2003 — September 2005
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Arizona State University
Bachelors, Global Business, August 1996 — May 2000
Additional Information
Richard Saling’s Websites:
Richard Saling’s Interests:
I have a passion for excellence and exceeding expectations. I enjoy being involved with strategy as well as creative projects. When not coming up with the next great marketing idea or working with the AMA or SEMPO, my family keeps me very busy. I am very interested in leadership opportunities.
Richard Saling’s Groups:
American Marketing Association,
ASU Alumni Association,
SEMPOAZ (Search Engine Marketing Professionals)
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SEMPO Institute member -
Phoenix College Alumni Association member -
American Marketing Association Phoenix Chapter member
Richard Saling’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
