Belinda Loh

Publishing/Media/Education Consultant

Greater New York City Area

Current
  • Principal at Find it in Film, Inc.
  • Consultant at Skyline Publishing Solutions
Past
  • Director, Scholastic Reading Counts at Scholastic, Inc.
  • VP, Product Marketing and Marketing Communications at McDougal Littell/Houghton Mifflin
  • Director of Product Planning, Language Arts at Prentice Hall/Pearson

1 more...

Education
  • Columbia University - Columbia Business School
  • Princeton University
Connections
71 connections
Industry
Publishing

Belinda Loh’s Summary

Marketing executive and consultant with educational publishing and media companies. Extensive experience in K-12 curriculum, including strategic planning and product development, market analysis for corporate acquisition and competitive branding, and print/Web campaign concepts and execution. Particularly interested in working with mission-driven organizations focused on improving students' lives and learning.


Belinda Loh’s Experience

  • Principal

    Find it in Film, Inc.

    (E-Learning industry)

    February 2007Present (1 year 8 months)

    Currently building a Web-based interface through which educators can share teaching ideas based upon classic films. Although Find it in Film works largely within education, its broader mission concerns the real-world impacts of visual media. This means advocating media literacy in various forums, presenting workshops to teachers and directly providing enrichment courses to students that deepen their understanding of pop culture and media messages--to "arm" them with ideas.

  • Consultant

    Skyline Publishing Solutions

    (Privately Held; 1-10 employees; Publishing industry)

    May 2005Present (3 years 5 months)

    Assist publishing and media companies, editorial development houses, and nonprofit and educational organizations in designing curriculum, building editorial processes and content, and creating effective marketing materials and messages. Project areas include product prototyping, viability and competitive analyses, market research and intelligence, and instructional design. Clients include Cambridge University Press, Classroom, Inc., and Scholastic.


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