Emily Pelosi

Current

• Director Online Advertising at Office Depot

Past

• E-Marketing Manager at Seta Corporation
• Acount Executive at Worldata

Education

• University of Florida - Warrington College Of Business

Recommended

3 people have recommended Emily

Connections

444 connections

Industry

Retail

Websites

• Office Depot
• Kickball
• Strange Little Office Beings

Emily Pelosi’s Summary

I I love what I do and it shows in my work ethic and style. I have 9+ years of interactive and direct response marketing experience. Most of my professional career has been centered around marketing goods via direct response techniques through the online channel.

Emily Pelosi’s Specialties:

Experience Includes; Search Engine Marketing, Search Engine Optimization, Shopping Comparison Sites, Viral Marketing, Mobile Marketing, Mobile Advertising, Email Marketing, Affiliate Marketing, Media Buying, Media Planning, Direct Response, Branding, Advergames.

Power user of Coremetrics and Hitwise.

Emily Pelosi’s Experience

• Director Online Advertising

  Office Depot

  (Public Company; 10,001 or more employees; ODP; Retail industry)

  June 2003 — Present (5 years 6 months)

  •Manage high impact, integrated marketing campaigns
  •Manage interactive media relationships; contract negotiations, media planning, creative delivery, implementation, & post campaign ROI analysis
  •Manage & optimize search engine marketing programs; formulate & test new strategies for search engine marketing & search engine optimization
  •Managed & lead email marketing team; contact strategy, creative direction, testing & post campaign analysis
  •Design programs to help grow email & mobile opt-in databases
  •Develop & maintain strong relationships with affiliate marketing partners
  •Establish, forecast & manage yearly online marketing budget
  •Develops, manages & executes Retail’s interactive media plan supporting NASCAR, Women’s Marketing, Loyalty & Green Marketing
  •Manage emerging media; video, social networking, viral campaigns, mobile marketing & mobile advertising
  •Proficient in using ROI reporting systems to measure effectiveness of campaigns

• E-Marketing Manager

  Seta Corporation

  (Privately Held; 201-500 employees; Retail industry)

  June 2000 — June 2003 (3 years 1 month)

  •Developed & managed marketing programs totaling $17M in annual revenue for 8 websites
  •Conceptualized & executed new marketing ideas to increase opt-in e-mail acquisition & retention rates, maximize revenue & strengthen relationships with opt-in e-mail subscribers & customers
  •Monitored industry trends to identify strategies, tactics & technologies to remain on the leading edge of personalized e-mail marketing
  •Coordinated, designed, tested & deployed email campaigns
  •Monitored state & federal e-mail legislation rules
  •Developed & managed budget, including ongoing forecasting
  •Managed, in whole or in part, a broad range of partner programs, including but not limited to, affiliate programs
  •Implemented a Customer Relationship Management (CRM) solution that provides a robust set of tools & services to manage customer & prospect relationships
  •Developed, maintained & analyzed data modules/metrics & provided in-depth analyses & recommendations across all marketing initiatives

• Acount Executive

  Worldata

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  January 1999 — June 2000 (1 year 6 months)

  •Customized permission based e-mail marketing plans
  •Scheduled and coordinated the transmission of client e-mail and direct mail lists
  •Coordinated e-mail marketing campaigns for targeting potential clients
  •Negotiated reciprocal, rental, exchange, and net name arrangements for direct mail marketing
  •Produced Internet media plans for Fortune 500 companies with monthly budgets up to $250K
  •Updated clients with daily status regarding web site selection, campaign performance and optimization
  •Provided new ideas and opportunities to clients through daily e-mail alerts and Internet research
  •Utilized “beyond the banner” Internet media to maximize client’s return on investment

Emily Pelosi’s Education

• University of Florida - Warrington College Of Business

  BS, Marketing, 1993 — 1998

Additional Information

Emily Pelosi’s Websites:

• Office Depot
• Kickball
• Strange Little Office Beings

Emily Pelosi’s Interests:

travel, reading, kickball, music, cooking

Emily Pelosi’s Groups:

South Florida Marketing Association, DMA, Shop.org, Internet Retailer, AMA, WAKA

•    South Florida Interactive Marketing Association

Emily Pelosi’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch