My Luu

Current

• Market Development Executive at IBM

Past

• Communications Manager, Societal Innovation Advocate at IBM
• Diplomat; Political/Economic Specialist at US Department of State, posted at US Embassy Tashkent, Uzbekistan
• Public Relations Manager at Motorola

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Education

• Yale University
• Cornell University - S.C. Johnson Graduate School of Management

Recommended

1 person has recommended My

Connections

198 connections

Industry

Information Technology and Services

My Luu’s Summary

As Market Development Executive on IBM's Global Small and Medium Business team, I lead the strategy and execution for developing the market for women-owned businesses in Asia. As the success of women-owned businesses greatly contributes to the economic development of many countries, I help address the needs of an underserved community and enable it to better contribute to the global economy. This position also includes helping with the strategy, content and rollout of a Small and Medium Enterprise Toolkit that IBM recently upgraded for the World Bank.

I also lead the strategy and marketing for IBM's Base of the Pyramid initiative, which is identifying ways to leverage technology to address the needs of the 4 billion people who make up two-thirds of the global population but individually earn less than $4 a day.

Professional interests include:
- business development, especially for emerging markets
- sustainable development, focusing on the base of the pyramid and other underserved communities
- social entrepreneurship
- corporate social responsibility
- small/medium enterprise (SME) sector development
- microfinance

My Luu’s Specialties:

Foreign Languages: Chinese (Cantonese), Russian, and Spanish

My Luu’s Experience

• Market Development Executive

  IBM

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  October 2006 — Present (1 year 11 months)

  As Market Development Executive on IBM's Global Small and Medium Business team, I lead the strategy and execution for developing the market for women-owned businesses in Asia. As the success of women-owned businesses greatly contributes to the economic development of many countries, I help address the needs of an underserved community and enable it to better contribute to the global economy. This position also includes helping with the strategy, content and rollout of an SMB Toolkit Project that IBM recently announced with the World Bank.

• Communications Manager, Societal Innovation Advocate

  IBM

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  September 1999 — September 2006 (7 years 1 month)

  Worked at 5 different divisions at IBM, most recently promoting SMB services and new services opportunities (e.g., traffic congestion solutions). Led worldwide media relations and launched new advocacy programs at IBM Global Financing. At IBM Corporate, I helped increase recognition for IBM innovation and handled media relations for Executive Vice President Nick Donofrio. At IBM Research, I promoted IBM's leadership in areas ranging from nanotechnology to supercomputers. Joined IBM in 1999 as PR Manager at the IBM Pervasive Computing unit.

• Diplomat; Political/Economic Specialist

  US Department of State, posted at US Embassy Tashkent, Uzbekistan

  (Government Agency; 10,001 or more employees; International Affairs industry)

  February 1998 — June 1999 (1 year 5 months)

  I was a diplomat in the political/economic department at US Embassy Tashkent (in Uzbekistan). I covered foreign affairs, economic development, terrorism, narcotics-trafficking, ethnic conflict, and domestic violence

• Public Relations Manager

  Motorola

  (Public Company; Telecommunications industry)

  August 1996 — January 1998 (1 year 6 months)

My Luu’s Education

• Yale University

  B.A., Russian and East European Studies; Political Science

• Cornell University - S.C. Johnson Graduate School of Management

  MBA, Business

Additional Information

My Luu’s Interests:

Hobbies: marathon running (I have run 3 marathons, one each in Australia, Alaska and Tanzania), mountain climbing (climbed to Gilman's point at 19,200 feet on Mt. Kilimanjaro, the world's tallest freestanding mountain), black and white photography, karate (brown belt) International Experience: I have visited, lived and/or worked in more than 30 countries Background: Chinese-American born in Vietnam; lived for 13 months at a refugee camp in Malaysia before immigrating to the U.S. in 1980

My Luu’s Groups:

Community Leadership:
- Vice President of the Yale Alumni Association of Metropolitan New York
- Member of the Advisory Council of New York Resettlement of the International Rescue Committee, which helps refugees from war-torn countries around the world rebuild their lives in the U.S.
- Outreach and Professional Development Chair of the Steering Committee of the New York Professional Chapter of NetImpact, which supports and encourages the use of business skills and resources to make a positive net social, environmental, and economic impact, IPEG

•    Cornell University Alumni Network
•    Base of the Pyramid( BoP)

My Luu’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch