Mack Collier

Current

• Social Media Marketing Consultant (Self-employed)
• Editor/Blogger at The Viral Garden

Recommended

12 people have recommended Mack

Connections

157 connections

Industry

Marketing and Advertising

Websites

• The Viral Garden
• Need blogging help? Hire Me!
• Twitter

Mack Collier’s Summary

Mack Collier is a social media consultant, and author of The Viral Garden, a blog focusing on marketing and social media. He also is a frequent contributor to the website Marketing Profs, as well as the marketing blog Daily Fix.

Known for his ‘community-first’ approach to blogging and social media, Mack focuses on teaching companies how they can use social media to excite and engage their customers, as well as better understand and market to them.

Mack is a requested speaker and has advised companies of all sizes on their social media strategies, from small businesses and startups, to companies as large as Dell and Microsoft. His writings have been referenced in several mainstream publications and websites, including The Washington Post, MSNBC.com, Ad Age, CNET, and The Boston Globe.

Mack Collier’s Specialties:

Implementing Social Media programs including blogging, social networking and microblogging, Online Marketing, Community-Building, Personal and Product Branding.

Mack Collier’s Experience

• Social Media Marketing Consultant

  Self-employed

  (Self-Employed; Marketing and Advertising industry)

  August 2006 — Present (2 years 3 months)

  Helping companies big and small navigate the sometimes confusing social media space, in order to better serve and communicate with their customers.

• Editor/Blogger

  The Viral Garden

  (Online Media industry)

  March 2006 — Present (2 years 8 months)

  Sole writer for the blog The Viral Garden. Every day, I discuss how companies can and are reaching out to their community of customers through both traditional and non-traditional marketing.

Additional Information

Mack Collier’s Websites:

• The Viral Garden
• Need blogging help? Hire Me!
• Twitter

Mack Collier’s Interests:

Articles: How to Make the Community Your Marketing Partner http://www.marketingprofs.com/6/collier1.asp Five Real-World Ways Businesses Are Marketing to Their Communities http://www.marketingprofs.com/6/collier2.asp Ten Steps to Starting a Company Blog(Premium) http://www.marketingprofs.com/6/collier3.asp Ten Steps to Creating a Brand Ambassador Program(Premium) http://www.marketingprofs.com/7/collier5.asp Ten Steps to Creating Your Own Podcast(Premium) http://www.marketingprofs.com/7/collier6.asp Eight Ideas for Revitalizing Your Company Blog http://www.marketingprofs.com/7/does-company-blog-need-checkup-collier.asp

Mack Collier’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch