Creative Director at Shutterfly
San Francisco Bay Area
Creative Director at Shutterfly
San Francisco Bay Area
* Leads a team that contributes to the business value of Shutterfly
Creative Direction, writing, strategic thinking, persona development, brand development, merchandising and marketing integration
(Public Company; 201-500 employees; sfly; Internet industry)
July 2006 — Present (2 years 1 month)
The Creative Director for Shutterfly directs a team that is responsible for the visual and textual expression of the brand, from the user experience to the external marketing. The Creative Director develops the strategic foundation on which the style and structure of the creative design is based. This work reanges from the brand architecutre and positioning to the creative and photographic strategies taht define the Shutterfly style. This director level position is responsible for a team of 14 designers and writers.
(Public Company; 1001-5000 employees; ebay; Internet industry)
December 2003 — July 2006 (2 years 8 months)
The creative manager (creative director) is responsible for the development and guidance for the visual expression of the eBay brand. This work includes the look and feel of the presentation layer (the UI and interaction design) as well as any integrated marketing or branding, as well as the strategies that support the merchandising and marketing that complete the user experience.
(Privately Held; 1-10 employees; Telecommunications industry)
March 2002 — August 2003 (1 year 6 months)
Sanborn worked with the Mobile Media Group (founded by Ted Field) to develop a series of Wireless Fan Clubs consisting of exclusive celebrity content to be delivered via wireless devices. Domestic distribution included retail powers 7-Eleven and WalMart to offer WFC cards in over 32,000 stores. Domestic content was created in IVR-ASR format- with extensions to wireless games and other digital content offerings. Celebrities for launch included: Shaquille O’Neal, Destiny’s Child, Bow Wow, Alannis Morrisette, Andre Agassi, and Elvis. Sanborn was responsible for all creative decisions, including interactive design, scripting, and recording and editing.
(Public Company; 1-10 employees; Motion Pictures and Film industry)
November 2002 — March 2003 (5 months)
Extending his work in comedy, Sanborn was the writer and director of National Lampoons Half-Baked, a rock and roll cooking show for the fledgling network of college demographic MSO channels known as the National Lampoon Network. Ten shows were produced with guests such as the band Evanescence, Leann Tweeden, the band Tonic, and the lovely Pussycat Dolls.
(Motion Pictures and Film industry)
October 2002 — October 2002 (1 month)
While working in the grey area between art and commerce, Sanborn continues to create works such as MMI, a short feature film about his adventures in New York in 2001, death and the redemptive power of family. The work premiered at the Mill Valley Film Festival in October of 2002 and was reviewed by VARIETY who said Avant-garde in form yet poignant, funny and accessible, normally acerbic experimental filmmaker John Sanborn's short feature "MMI" unites the political, the personal and the philosophical in one deft package. Reflection on his tumultuous first post-millennial year -- one that encompassed a cross-continental move, stressful new job, deaths and 9/11 -- is an inventive audio/visual collage that carries real emotional heft. MMI has been selected to screen at the prestigious Tribeca Film Festival (founded by Robert DeNiro) in May 2003. The movies has been shown at over 25 festivals since then, world wide.
(Public Company; 51-200 employees; Motion Pictures and Film industry)
October 2000 — October 2002 (2 years 1 month)
Sanborn was Vice President, Chief Creative Officer of the New Media Group at Comedy Central, the cable comedy cable network. Hired to create this digital division, Sanborn was responsible for all creative aspects for this initiative. As a result of the redesign of the westie, monthly traffic increased from 450,000 unique visitors to over 1.5 million, and the average time spent on the site went from 8 minutes to over 20 minutes per session. Simple features such as Joke of the Day and well-conceived games were heavily trafficked. Community initiatives such as Homegrown Humor (user submitted content) and the Masterwaster helped drive registrations and increased page views. Sanborn supervised both brand and program extensions of existing network shows as well as the development and creation of original Online shows and characters. New ventures include wireless extensions of branded content and pervasive (multi-device, multi-player) games, as well as ITV versions of hit shows.
MFA, Cinema
In 2000 I received an honorary degree from the French Film School ESEC, located in Paris. This degree was a Masters of Cinema Arts and Letters.
new media, movies, design, user expereinces, social networking, games, interactive entertainment
John Sanborn started his career as a video artist and director whose works have been shown at almost every major museum in the world, including the Whitney Museum; the Museum of Modern Art, New York; the Prado, Madrid; the Centre Pompidieu, Paris; the Tate Gallery, London; and the Seibu Museum, Tokyo. His video works have been broadcast world-wide, including 16 half-hours for PBS featuring works with Bill T. Jones, Philip Glass, Twyla Tharp, The Residents, and David Gordon. A dance work created for "Great Performances" starring Mikhail Barysnikov and directed by Sanborn won three Emmy Awards. Sanborn has worked in High-Definition Television, creating works for SONY (Infinite Escher), and NHK-TV. Sanborn has also directed over 30 music/videos (including works with Nile Rodgers, Sammy Hagar, Philip Glass, Tangerine Dream, Grace Jones, King Crimson and Van Halen) and designed and directed dozens of commercials for clients including Nintendo, Hitachi, Pioneer and The Disney Channel.