Allison Booth

Current

National Director New Product Development at Meds For Vets
Founder & President at Triple Crown Consulting Group LLC
Project Director at The Breeder's Flock

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Past

Development Consultant at The Race Track Chaplaincy of America
Business Development Rep at Benjamin Moore Paint
Assistant Trainer at Copelan & Thornbury Racing Stable

Senior Cisco CCIE Contractors Recruiter at The A.S.K Solutions Group

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1 more...

Education

The University of Queensland

Recommended

6 people have recommended Allison

Connections

138 connections

Industry

Marketing and Advertising

Websites

Allison Booth’s Summary

I have had a wealth of experience that differ in industry, size, form of company and location. They all share a common theme: creating something bigger and better than what currently exists by communicating authentically with other individuals and groups. I enjoy having the freedom to be curious and creative in developing solutions and opportunities and I thrive on helping others.

Objective
I am currently employed doing what I love to do most - interacting with people to develop partnerships and collaborations, solving problems and developing win-win solutions, fundraising, and generating awareness about Meds For Vets, The Race Track Chaplaincy, the flock of Flamboyant Flamingos at Hialeah Park Race Track in Miami, Florida.

Undertaking projects in the equine industry to develop innovative marketing campaigns to promote racing and attract new fans and owners to the sport and therefore protect and enhance the horse industry.

Sales/Business Development
Extensive experience implementing the sales process including prospecting, qualifying leads, identifying decision makers, performing needs analysis, preparing proposals, making presentations, and executing follow-up.

Marketing/Management
Developed strategic marketing plans, created implementation schedules, and provided leadership to marketing personnel

Allison Booth’s Specialties:

Global 'equine industry' database manager
Access to $38 Billion PA Equine marker for Fortune 500 Brands & Products
Experienced in multicultural marketing
Global equine marketing
Licensed Thoroughbred trainer in USA, Ireland & Australia.
Equine Industry Sales & Marketing Consultant.
Licensed Equine Veterinary Assistant
International Coatings Inspector / Corrosion Engineer- CPA 1 NACE
Surf Life Saver

Allison Booth’s Experience

National Director New Product Development

Meds For Vets

(Pharmaceuticals industry)

February 2005 — Present (3 years 11 months)

Manage Product Marketing team and lead business development effort for Equine and Companion Animal Vet product lines.
Engage vendors and customers to promote new technologies develop future business opportunities, and understand customer requirements.
Determine market potential and develop pricing strategy for advanced technologies and products.
Engage customers as product expert to establish relationships and gain market insight.
Identifying investment requirements and manufacturing costs, analyzing competitive position, and developing pricing strategies.
Analyzed manufacturing costs and strategies for market competitiveness and implemented recommendations with management as part of profit improvement initiative.
Assessed process and performance improvements for various advanced manufacturing and new product technologies.
Product line development of Customized Dosage Forms and Flavoring, Transdermal PLO Gels, Sterile Injectables and Ophthalmic
Founder & President

Triple Crown Consulting Group LLC

(Gambling & Casinos industry)

January 2005 — Present (4 years)

Allison Booth is founder and president of Triple Crown Consulting Group LLC, a marketing and strategy company specializing in the equine industry.

She consults for top clients in the equine industry most recently including manufacturers of veterinary products Bayer Animal Health, Meds For Vets and Monty Roberts. She presents on different topics to industry groups. The most recent was on a first-line therapy for a wide range of musculoskeletal indications to a distinguished group of state and regulatory vets at the American Association of Equine Practitioners in San Antonio. Allison recently took a trip to the UAE to join up with members of the Persian Gulf monarchy after an assignment in Turkey assisting one of her mentors' Monty Roberts.

An accomplished rider, she has galloped champion racehorses on three continents. She has worked with leading race horse trainers and veterinarians in Australia, Europe the Middle East & North America.
Project Director

The Breeder's Flock

(Environmental Services industry)

October 2001 — Present (7 years 3 months)

In 2002 the organization was launched in response to the plight of Hialeah Racetrack and of the flock of flamingos living in the infield. A grassroots effort began as we sought to gain public awareness amongst horsemen and women. A website was created and we walked the backstretches of Delmar, Santa Anita, Saratoga, Keeneland, Churchill Downs and The Fairgrounds racetracks to gain support and signatures from thousands of many hall of fame trainers and jockeys, vets, exercise riders, horse owners, and breeding farm owners. Overwhelmingly these supporters agree that the track and environment and the beautiful and fragile birds should be protected. They all agreed they would love train horses there again! In Derby week of 2007, we handed out 5000 t-shirts with 'save our home' the Breeder's Flock written on them to announce AND raise awareness to the fact that this particular flock is the main source of flamingo eggs for all the Zoo's in the USA, they are the Breeder's Flock!!!
Development Consultant

The Race Track Chaplaincy of America

(Individual & Family Services industry)

August 2008 — October 2008 (3 months)

Currently RTCA sanctions and oversees 77 chaplains who serve at 117 horse tracks and training/breeding centers throughout North America and around the world.

The mission is to provide, with excellence, for the spiritual, emotional, physical and social/educational needs of the horse industry's vast and diverse workforce, fanbase and our internal and external customer base

Our industry represents USD $38 billion dollars in revenue per year in the USA.
Business Development Rep

Benjamin Moore Paint

(Privately Held; 1001-5000 employees; Consumer Goods industry)

April 2002 — February 2005 (2 years 11 months)

Manage product portfolio sold by retailers resulting in full line retailer, new product introductions, product/line re-launches, margin management and product mix - Retailer Development - Grow retailer alignment through delivery of value proposition by providing ongoing assessment of needs including but not limited to monitoring project timelines, prioritizing retailer remediation, collaboration with Market General Manager, auditing, analyzing and assuring maintenance of programs. - Aligns retailers by managing activities that support Company initiatives and further the brand positioning within the territory. - Develop annual business plans in conjunction with individual retailers Relationship Management - Responsible for managing positive customer/end user relationships by addressing complaints, providing customer contacts, and facilitating retailer relationships with the Market Development Team -
Assistant Trainer

Copelan & Thornbury Racing Stable

(Sports industry)

October 2000 — October 2001 (1 year 1 month)

Assistant Trainer - Kentucky, Chicago, New Orleans
Conditioning individual horses to the best of their abilities
Race day rules and regulations, precise knowledge of drugs in each state
Exercise Rider and Trainer
Handicapping – Flat & National Hunt
Common ailments & racing injuries
Farriery & shoeing for racehorses
Feeding racehorses & equine nutrition
Managing people and staff issues
Bi-Lingual communication with owners, vendors and exercise riders
Liaising/working with track vet, jockeys, jockey agents
Health and Safety requirements and practical barn safety
Communication skills and media training
Maintenance of gallops/surfaces
Determining distance and surface for horse and picking races to enter
Taxation, auctioning at public sales, pricing & marketing issues
Legal issues for racehorse trainers
Licensing review and procedures
Senior Cisco CCIE Contractors Recruiter

The A.S.K Solutions Group

(Privately Held; 51-200 employees; E-Learning industry)

January 1999 — August 2001 (2 years 8 months)

Broad based Cisco Telecommunications and IT network background
Experience in interviewing for IT leadership roles & complex IT management positions
Designed and implemented systems and procedures integral to the IT Recruitment business
Sourcing candidates and creating a substantive pool of qualified and diverse applicants
Proven ability to successfully transfer recruitment skills and expertise across various industry and global markets
Principle manager and supplier of technical personnel to Cisco Systems, Australian Stock Exchange, Telstra, Getronics, Wang & Banker’s Trust.
Development of new project based business opportunities and contractor development
Candidate screening/qualification, ranking/short listing top players
Coordination of interviews, compensation negotiations, offer letters, relocation assistance, orientation/on-boarding, and 90-day performance reviews.

Allison Booth’s Education

The University of Queensland

B.B.A.,, Major: Sales and Marketing (deferred), 1993 — 1994

Additional Information

Allison Booth’s Websites:

Allison Booth’s Interests:

In a global economy, cultural literacy is as critical to ones’ success as the skills and ideas they bring to the table. Rarely is this lesson as important as in Islamic nations, where the Western business person must be willing to suspend their basic understandings of business to be effective in the local marketplace. That was clear for members of our organization who recently took a trip to the UAE to join up with members of the Persian Gulf monarchy.“Nothing can prepare you for the extent to which the law, religion, culture and business environment are completely intertwined” “Islam governs every aspect of life there, including the UAE state and economy,” “If you don’t understand the pervasive influence of Islamic law, you’ll never understand how they do business.” From a practical standpoint, operating in the global arena requires having respect for and knowledge of foreign protocols.

Allison Booth’s Groups:

In Dubai, the work week begins on Saturday and ends of Wednesday, appointments are generally scheduled around five daily prayer times, and many business are closed in the afternoon. Most real business is done face to face, with far less reliance on documents and contracts than is typical in the Western world; therefore, the time it takes to do business is relative.