Jordan Malik - MBA

Current

• Account Director at Company Name Withheld

Past

• Senior Search Manager at DidIt
• Marketing Consultant at GotVMail (#66 in the 2007 Inc. 500)
• Director of Marketing at NextWorth Solutions, Inc.

• Director of Marketing at RNK Communications
• Marketing/Advertising at Belo Corp.
• Director of Marketing/Co-owner at LookTrade Corp.
• Marketing Manager at RCN
• Marketing Manager at Winstar

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Education

• Boston University Graduate School of Management
• Boston University College of Communications
• Northeastern University

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Recommended

6 people have recommended Jordan

Connections

81 connections

Industry

Internet

Jordan Malik - MBA’s Summary

Strategic Internet marketing executive with 15 years of success in managing powerful marketing initiatives that maximize exposure and generate long-term revenue growth.

• Passion for working in collaborative environment and providing direction and support to cross-functional team members

• Strong commitment to identifying, analyzing, and addressing client needs and requirements while delivering tangible results through creative, well-planned strategies aligned with market demands and quantitative findings

• Eager to apply entrepreneurial and leadership background, combined with solid academic training gained while completing MBA, to impact organizational success within competitive search marketing sector

Jordan Malik - MBA’s Specialties:

• SEM and SEO Optimization
• Search Keyword Performance Analyses
• Staff and Project Management
• ROI Strategy & Presentation
• Marketing Writing & Communications
• Branding & Pricing Analysis & Strategies
• Marketing/Sales Plan Design & Deployment
• Strategic Alliances & Partnerships

Jordan Malik - MBA’s Experience

• Account Director

  Company Name Withheld

  (Marketing and Advertising industry)

  August 2008 — Present (3 months)

  Managing $10 million search engine marketing (SEM) budget for one of U.S.' largest personal computer manufacturers.

• Senior Search Manager

  DidIt

  (Internet industry)

  August 2007 — August 2008 (1 year 1 month)

  Supported Fortune 500 and Deloitte Fast 50 company with the creation and deployment of winning search engine marketing (SEM) strategies to achieve clients' online sales growth.
  
  Worked in fast-paced, collaborative environment serving key clients that include: Accenture, MagazinesUSA.com, and ExOfficio. Researched and evaluated industry trends and data to formulate short/long-term PPC/SEM optimization strategies, tactics, and performance-driven campaigns. Monitored project budget/milestones.
  
  • Was Instrumental in supporting Client Service Teams in establishing communication and teamwork with cross-functional departments; new-founded collaboration brought increased productivity and morale to Didit.
  
  • Consistently produced results for clients and employer; identified new revenue by creating niche and long-tail search terms; reduced expenses by eliminating non-performing keywords within inherited client accounts.

• Marketing Consultant

  GotVMail (#66 in the 2007 Inc. 500)

  (Privately Held; 11-50 employees; Telecommunications industry)

  January 2007 — July 2007 (7 months)

  Spearheaded "The Entrepreneur's Phone System" branding strategy and hired creative firm for execution.
  
  • Revamped company's online marketing efforts, improving conversion rates by 7% while reducing online ad spend by 30%, both within 3 months.
  
  • Wrote marketing plan with specific goals and deliverables. Wrote monthly newsletter business plan the execution of which has improved brand perception and increased customer retention rate (by 4-6% monthly). (See www.gotvmail.com/newsletter)

• Director of Marketing

  NextWorth Solutions, Inc.

  (Privately Held; 1-10 employees; Internet industry)

  January 2006 — December 2006 (1 year)

  Solely managed marketing and customer service initiatives for consumer electronics online exchange. Directly responsible for company's sales and customer service milestones, 99+% customer satisfaction rates, merchandising, pricing, and marketing.
  
  • Drove $500K in annualized revenue from iPod sales via multi-channel initiatives (eBay, direct sales, e-commerce)
  
  • Managed all electronic and print customer communication (e-commerce selling platforms, brochures, PR, etc.)
  
  • Managed paid search program to reach 2.25% conversion rate.
  
  • Managed 5100+ customers': trade-in concerns, technical support issues, shipping inquiries, and more

• Director of Marketing

  RNK Communications

  (Privately Held; 51-200 employees; Telecommunications industry)

  January 2005 — January 2006 (1 year 1 month)

  Directed all aspects of mass multi-media marketing and advertising communication strategies to drive revenue growth for wholesale and retail telecommunications and VoIP company.
  
  • Managed and oversaw performance for a talented team of cross-functional professionals. Coordinated and oversaw contract and deployment of search engine marketing and online advertising services.
  
  • Evaluated and restructured internal strategies and relationships with public relations firms; achieved 400% increase in news exposure in one year and leveraged placement among competitors to gain market share.
  
  • Orchestrated the complete redesign of all marketing materials, ranging from brochures and promotional material to press releases and advertising collateral; transformed overall company messaging from a bland, ineffective approach to a creative, results-driven strategy.

• Marketing/Advertising

  Belo Corp.

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  December 2001 — January 2005 (3 years 2 months)

  Directed all aspects of advertising to drive revenue growth for the largest newspaper in Rhode Island and the nation’s oldest continually published daily newspaper.
  
  • Coordinated and managed all aspects of daily account relations within Display Advertising Group. Worked closely with clients and account executives to plan advertising campaigns, design ads, organize schedules, and introduce new advertising promotions/programs.
  
  • Successfully established and maintained $12M or more in annual sales for Display Advertising Group.
  
  • Proactively conducted in-depth market research and trend analysis in order to develop and launch strategic initiatives that stimulated significant sales growth.

• Director of Marketing/Co-owner

  LookTrade Corp.

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  September 1998 — December 2001 (3 years 4 months)

  Co-founded, launched, and drove growth for successful B2B software integration firm. Directed all aspects of marketing and business development functions with focus on managing search engine optimization projects for clients and maintaining consistent rank within top 10 for all search results.
  
  • Authored multiple press releases, resulting in editorial features in Mass High Tech and Boston Business Journal.
  
  • Negotiated and secured alliances and partnerships with Siebel, IBM, and NaviSite; generated 90% of company sales from partner referrals.
  
  • Launched solid campaigns and sales/lead generation programs; achieved 2-8% response rate per medium.

• Marketing Manager

  RCN

  (Public Company; 5001-10,000 employees; RCNC; Information Technology and Services industry)

  June 1997 — September 1998 (1 year 4 months)

  (RCN subsidiaries Ultranet and Erols)
  Drove B2C and B2B revenue streams to $1M via traditional and Internet marketing at largest ISP in Northeastern U.S.

• Marketing Manager

  Winstar

  (Public Company; 5001-10,000 employees; Information Technology and Services industry)

  June 1995 — June 1996 (1 year 1 month)

  (Winstar subsidiary iCi)
  Launched marketing department and managed staff at fast-growing New England ISP. Responsible for 150% increase in business and home Internet connections in one year.

Jordan Malik - MBA’s Education

• Boston University Graduate School of Management

  MBA, Marketing, Management, 1994 — 1998

• Boston University College of Communications

  M.S., New Media, 1994 — 1997

• Northeastern University

  B.S., Journalism, 1989 — 1994

  Graduated cum laude

  Activities and Societies:

  Co-op program, National Honors Society, Honors Club

Additional Information

Jordan Malik - MBA’s Honors:

2001 Excellence in Entrepreneurship (Boston University)
2000 CyberDistrict Business Plan Competition - 1st Place Winner

Jordan Malik - MBA’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch