Jim Bonfield

Current

Vice President Advertising and Business Development at Providence Publications

Past

Sr. VP Sales and Business Development at TeleDirect Lead Generation and Call Centers
Interactive Media Director at MeringCarson Advertising
Vice President Retail Interactive at Travidia

Online Business Development Manager at The Sacramento Bee

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Education

Fulbright Scholar, School of Hard Knocks

Recommended

7 people have recommended Jim

Connections

139 connections

Industry

Marketing and Advertising

Websites

My Website

Jim Bonfield’s Summary

ABOUT Jim Bonfield - Jim began his interactive marketing career in 1994 with the creation of The Online MovieClub, which he later sold to McClatchy Newspaper's Sacramento Bee in 1996. Shortly thereafter, Jim accepted a position with The Sacramento Bee as their Online Business Development Manager creating online marketing products and solutions for small and medium sized businesses that included The Bee's internet service provider, AccessBee, The TicketClub, SacTicket.com and one of the nation's first local, online-directory sites for SMBs, Sacramento.com in partnership with Surewest Yellow Pages.

After a nearly six-year stint in that position, Jim accepted a Vice Presidency with Travidia, in charge of interactive marketing for their online retail division. Soon after that decision, seeing the writing on the wall regarding the future viability of the newspaper industry (Travidia's only client market at the time) and realizing that Google would soon control the known universe, Jim decided to launch his own company, EyeballFarm Interactive, to pursue interactive SMB advertising exclusively. This resulted in the development of intellectual property including optimized content management systems for the automotive direct marketing industry (SearchEngineups[sm]) as well as an early entry into the consumer generated content space with ChannelPipes(sm) and the RSS feed space with FeedSource.

These tools have enable EyeballFarm to created hundreds of SMB advertising solutions and search engine campaigns for client lead generation using Google, Yahoo and MSN for clients ranging in size and geographic targeting from local and regional companies like GolfUSA, The Closet Doctor, ATM Mortgage, Raley's BelAir, Sutter Health, Sacramento Magazine and more than 50 auto dealers nationwide, to international entities like Pebble Beach Resorts, Disney and The California Travel and Tourism Bureau.

Jim Bonfield’s Specialties:

Small and Medium Sized Business, Direct Response Marketing

Jim Bonfield’s Experience

Vice President Advertising and Business Development

Providence Publications

(Newspapers industry)

November 2008 — Present (2 months)

Providing editorial and advertising solutions to a wide variety of niche markets, or in Web 2.0 speak, niche communities Providence Publications and Data Control Corporation work to bring together for each niche the right blend of informative journalism and other useful tools. Using advanced web and data technology we provide newsletters, video news, databases, transactional productivity tools, directories, lead generation, training through both on-line classes and seminars, and a host of other products.

For our advertisers we provide Traffic with Meaning™ which is to say that we offer them focused methodologies to reach exactly their target audience. For our subscribers this means timely news they can use and depend upon, written by award winning professional journalists who write only for us and in that niche. They write in the context of our audience's profession: Content and Context.
Sr. VP Sales and Business Development

TeleDirect Lead Generation and Call Centers

(Marketing and Advertising industry)

June 2007 — November 2008 (1 year 6 months)

"An industry-specific vending machine for pre-packaged, industry-specific campaigns."

InstantExpert(sm) is a platform that allows small and medium sized business (SMBs), to buy your pre-configured advertising packages online.

These packages will be designed for SMB advertisers by agency-partners with appropriate vertical-market expertise and experience in their particular industry.

Radio, TV, direct mail, newspaper and other local, traditional, and online media may all be appropriate recommendations for these packages depending on individual industry solutions offered by InstantExpert(sm) .

Allowing the advertising agency process to scale through industry-specific offerings.

InstantExpert(sm) Inc. provides a cost effective, new sales channel for agencies to sell pre-configured advertising packages through our Trade Association and OEM Partners who represent thousands of industry-specific SMBs members on a local, state, and nationwide basis.
Interactive Media Director

MeringCarson Advertising

(Partnership; 51-200 employees; Marketing and Advertising industry)

June 2006 — September 2007 (1 year 4 months)

Pay for performance, not possibilities.

For most of the past six years, I’ve created online marketing and lead generation programs for The Sacramento Bee's Internet division, serving as their only Online Business Development Manager. (Sacbee.com, Sacramento.com, SacTicket.com)

I then did much the same thing for Travidia.com as their VP Business Development.

I'm still creating interactive programs that produce leads for clients - only now I go client direct, no longer restricted to a single media brand to produce results.

Having the ability to produce targeted, regional as well as national results by partnering with select local, traditional media as well as national players like Google, Yahoo, MSN, and AOL, broadens our distribution channels beyond imagining, and finally allows us to use the amazingly fair and productive method of pay-for-performance pricing (PPC) as opposed to the older cost-per-thousand (CPM) rate structures of the past.
Vice President Retail Interactive

Travidia

(Privately Held; Internet industry)

2004 — 2005 (1 year)

From the Travidia Website: "Jim also brings over 16 years of experience to Travidia, many of them with McClatchy’s flagship newspaper in northern California, The Sacramento Bee. As their New Media Division’s Business Development Manger, he led The SacBee into the ISP business, launched Furniture Finder as the prototype for retail verticals, and pioneered the partnership that resulted in Sacramento.com. A respected authority on search engine strategies and marketing database sales programs, Jim joins other Travidia leaders in their field who also have one or more patent-pending inventions.

Jim will be responsible for extending Travidia’s market-leading products and services across the retail spectrum through such high-impact offerings as our Syndicated Marketplace program, and welcomes the chance to join a team that is clearly committed to our media and retail partners!"
Online Business Development Manager

The Sacramento Bee

(Public Company; 1001-5000 employees; Internet industry)

October 1999 — December 2004 (5 years 3 months)

The Bee's online division (Sacbee.com, Sacramento.com, SacTicket.com, accessBee.com) serves more than 600,000 unique readers each month with over 23 million pageviews. Sacbee.com reaches nearly 1 in 3 local market adults in the Sacramento four county region every month.

* Responsible for data-driven retail sales channel development including site registration strategy, Tacoda implementation, AsTech CRM integration and direct marketing sales efforts to follow Q-1 2005 roll-out.

* Search engine optimization services and marketing programs proposal creation and presentation for retail advertising clients including Albertson's, OSH Hardware, Sport Chalet, Naturwood Home Furniture, Macy's, and Gottchalk's.

* Three-times nominated in for bi-annual Sacramento Bee Peer (Achievement) Award, in recognition of performance, excellence, enterprise and respect of corporate peers.