
Principal, Socialized
San Francisco Bay Area

Principal, Socialized
San Francisco Bay Area
I am the principal for Socialized, a consultancy that helps companies make effective use of social media, like blogs, podcasts, and social media newsrooms, in corporate communications, marketing and public relations.
I was previously EVP of emerging media at Eastwick Communications, a Silicon Valley PR agency. My background includes nearly a decade of Fortune 500 corporate communications leadership, four years as the speechwriter to the CEO of Sun Microsystems, and experience in print and broadcast news. I have lived in the Silicon Valley since before the discovery of silicon.
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(Sole Proprietorship; 1-10 employees; SOSH; Public Relations and Communications industry)
January 2008 — Present (10 months)
Socialized helps clients of every size and shape adopt social media for corporate communications, marketing and public relations. We have a long (in social media years) track record of successful deployments of corporate and executive blogs, podcasts, video, and social media newsrooms.
With our background supporting companies ranging from Web 2.0 start-ups to publicly traded industry leaders, we can design, implement, manage and measure social media initiatives that go beyond being cool (though being cool is important), to help you achieve real business results.
Unlike many newcomers to social media, Socialized is built on a decade of Fortune 500 corporate communications leadership, supporting marketing and corporate communications organizations, and CEOs, EVPs and other senior executives, at companies like HP and Sun. So we actually know how to launch social media initiatives that are authentic and effective, while supporting your communications and business strategy.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
January 2007 — February 2008 (1 year 2 months)
I am responsible for Eastwick's social media strategy, both for the agency and for its clients. I provide support to the agency's clients for strategic public relations and marketing initiatives in blogging, podcasting, wikis and social media. I also lead Eastwick's editorial and content excellence initiatives. The agency is sharply focused on editorial quality and client domain knowledge, and these are important differentiators with current and potential clients.
(Public Company; 10,001 or more employees; HPQ; Computer Hardware industry)
July 2005 — January 2007 (1 year 7 months)
(Public Company; 10,001 or more employees; HPQ; Computer Hardware industry)
May 2004 — July 2005 (1 year 3 months)
(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)
December 2000 — May 2004 (3 years 6 months)
Senior speechwriter and executive communications manager directly supporting CEO of Sun Microsystems. Longest lasting speechwriter to Scott McNealy (almost four years), having produced close to 1000 speeches, presentations, e-mails, events, Q&As, videos, webcasts and other projects on behalf of the CEO.
BA, Communications, 1980 — 1983
Twitter, Blog