Tim Collins

Current

• SVP-Experiential Marketing at Wells Fargo

Past

• SVP Brand and Direct Marketing at Wells Fargo
• VP-Brand and Merchandising at Bank of America
• Senior Director Field Marketing at Popeyes Chicken

• Marketing at America's Favorite Chicken
• Director Field Marketing at Taco Bell
• Manager New Product and Promotions at Taco Ball

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Education

• Northwestern University
• The Johns Hopkins University

Recommended

3 people have recommended Tim

Connections

102 connections

Industry

Marketing and Advertising

Tim Collins’s Summary

I have broad marketing experience in several industries, ranging from start-ups to Fortune 50 companies. Experience in all marketing disciplines, including brand and product development, research, advertising, merchandising, online, and most recently, experiential marketing.

Tim Collins’s Specialties:

Experiential Marketing
Brand and Identity
Market Research
Product Development
Store Merchandising
Promotions
Online Marketing
Blogging and Social Media
Video and Online Game Marketing
Advertising

Tim Collins’s Experience

• SVP-Experiential Marketing

  Wells Fargo

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  March 2005 — Present (3 years 3 months)

  Manage department that focuses on non-traditional marketing, including sponsorships, live events, online games, blogs, mobile marketing, etc.

• SVP Brand and Direct Marketing

  Wells Fargo

  (Public Company; 10,001 or more employees; WFC; Banking industry)

  March 1999 — February 2005 (6 years)

• VP-Brand and Merchandising

  Bank of America

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  September 1996 — December 1998 (2 years 4 months)

• Senior Director Field Marketing

  Popeyes Chicken

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  September 1994 — July 1996 (1 year 11 months)

• Marketing

  America's Favorite Chicken

  (Marketing and Advertising industry)

  1994 — 1996 (2 years)

• Director Field Marketing

  Taco Bell

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  January 1991 — July 1994 (3 years 7 months)

• Manager New Product and Promotions

  Taco Ball

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  August 1988 — December 1990 (2 years 5 months)

Tim Collins’s Education

• Northwestern University

  MBA, Marketing & Advertising, 1986 — 1988

• The Johns Hopkins University

  BA, Political Science, 1976 — 1980

Additional Information

Tim Collins’s Groups:

Board Member: New Conservatory Theatre Center
Word of Mouth Marketing Association
Advisory Board: International Experiential Marketing Association, DMA, Blog Council