CEO: Ethical Brand (International)
Queensland, Australia
- Current
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- CEO at Ethical Brand (International)
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William (Bill) Smith’s Summary
A very experienced senior executive and leader with high level technical and organisation skills. Substantial experience in the change management arena with some of the world's largest multi-national corporations. A candid spokesperson for "doing the right thing" with a practical and yet visionary, motivational, creative problem-solving approach coupled with a buck-stops here, can-do attitude.
William (Bill) Smith’s Experience
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CEO
Ethical Brand (International)
(Privately Held; 1-10 employees; TIKTOK; Management Consulting industry)
August 2003 — Present (5 years 1 month)
Conceived, researched and developed the Ethical Brand concept. Any organisation, product or service that is fully licensed to use the Identity™ is a de facto ethical brand. These licenses are not 'for sale', but granted on the basis of an independent, unbiased analysis of the characteristic qualities that define every ethical brand - which we assess and measure on a continuing basis. In the first instance, each licensee organisation qualifies itself by asserting that it is an ethical brand and subscribes to our proprietary Monitoring Program™, which then validates each claim and then maintains a rating for each licensee. This ensures that every licensed entity represents a well-defined, authentic expression of what being ethical actually means. Now expanding and looking for territorial partners internationally.
Additional Information
William (Bill) Smith’s Websites:
William (Bill) Smith’s Interests:
ethical brands are changing the world... one experience at a time
William (Bill) Smith’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
