Internet Business Development & Marketing Executive
Greater Los Angeles Area
- Current
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- Senior Vice President, Corporate and Business Development at Buzznet.com
- Advisory Board Member at Jangl, Inc.
- Past
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- Vice President, Business Development & Marketing at AtomicOnline
- Director, Business Development at Media Data Corporation
- Founder at Captive Audience Entertainment, Inc.
- General Manager at Entertainment Radio Networks
- Account Executive at Initiative Media
- Education
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- Indiana University Bloomington
- Connections
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500+
connections
- Industry
- Online Media
- Websites
Jay Westlin’s Summary
Business development executive with over 17 years media, entertainment and advertising experience (more than 12 years, of which, are Internet related). Wide range of skills including ad sales representation, online marketing, management, and M&A.
Jay Westlin’s Specialties:
Online affiliation, acquisiiton and licensing agreements; GoogleAnalytics, comScore MediaMetrix traffic and pageview performance monetization analysis; viral widget and online marketing; online sales merchandizing; media buying; online business strategy and partnerships; SEO/SEM management; and all areas surrounding the creation and launch of a consumer website that are non-developer related.
Jay Westlin’s Experience
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Senior Vice President, Corporate and Business Development
Buzznet.com
(Privately Held; 11-50 employees; Online Media industry)
September 2007 — Present (1 year 4 months)
Vetting sites and tech companies to acquire or partner with and secure content, distribution, traffic and revenue relationships to further establish Buzznet and it's sites (like TheSuperficial.com and WWTDD.com among others) as the largest pop culture media company online. We cover two verticals: celebrity (at Celebuzz.com) and music (at Buzznet.com). Recent Buzznet acquisitions include Qloud (MyMusic application on Facebook), AbsolutePunk.net, StereoGum.com, and Idolator.com. Buzznet is the largest venture-funded social media entertainment company (AnthemVP, Redpoint, Sutter Hill Ventures, NEA, and Universal Music Group) and is experiencing explosive growth from a staffing, product, revenue and traffic perspective (an Alexa 500 ranked site with approximately 30mm monthly absolute uniques and 500mm pageviews with 1.5b impressions in total plus 20mm streams into Facebook, MySpace and other social networks... the U.S. comScore is up 190% in the last year to 8,991,000 for August 2008).
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Advisory Board Member
Jangl, Inc.
(Privately Held; 11-50 employees; Wireless industry)
February 2006 — Present (2 years 11 months)
Business development advising for the venture-funded (Series B secured with a total of $9 million invested) technology company bridging more than 200 million mobile phones with online profiles, primarily, used to power private connections with widgets and through white labeled solutions. Beyond just a Facebook widget, contracts are in place with many of the largest dating communities including Match.com, the largest blogging communities including TypePad supported by SixApart, and the largest social networks including Tagged.com. Other sample partnerships include FriendFinder, Justin.TV, Revision3, and Fubar.com.
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Vice President, Business Development & Marketing
AtomicOnline
(Privately Held; 51-200 employees; Online Media industry)
June 2006 — September 2007 (1 year 4 months)
Acquired, affiliated, and marketed entertainment websites in two verticals: CraveOnline (young male) and TeenCrunch (tween/teen). Secondary involvement with SheKnows (women's vertical). Reported to President/CEO with direct reports from editorial, marketing, and bizdev depts. Conceived the AtomicOnline holding company brand and had the following accomplishments:
- Without an increase in ad spend, from July 06 to Aug 07, grew CraveOnline 406% (to 8,236k uniques) and its hub website CraveOnline.com 413% (to 1,656k uniques) according to comScore Media Metrix. Sites include ComingSoon.net, Sherdog.com, ActionTrip.com, and SpikedHumor.com among others.
- Grew Quizilla comScore uniques 27% from 3,919k in July 06 to 4,958 by Oct 06 before selling property to Viacom (MTV) in Oct 06.
- In April 07, conceived the brand and launched TeenCrunch with 2,726k comScore uniques and grew 34% by Aug 07 to 3,653 with sites like Iconator.com, TeenHollywood.com and DollWizard.com. -
Director, Business Development
Media Data Corporation
(Privately Held; 51-200 employees; Internet industry)
May 2005 — June 2006 (1 year 2 months)
(Formerly called, Veritasiti Corporation.) Head all business development for company creating partnerships, business models, proformas, sales process and initiated and completed consumer re-branding from CurrentAttractions.com to FamilyMediaGuide.com. Developed business requirements for recommendation platform powered by PSVratings -- movie and video game content audit technology.
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Founder
Captive Audience Entertainment, Inc.
(Privately Held; 1-10 employees; Broadcast Media industry)
May 1997 — May 2005 (8 years 1 month)
Created an online gameshow and directed all aspects of the company's direct-response advertising platform (Technology Network) that generates ROI for consumer software and electronics companies, as well as, the company's branding networks (i.e. PowerDrive). Created concept, requirements and launched the user generated content website PopQuiz.com with a development partner.
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General Manager
Entertainment Radio Networks
(Privately Held; 11-50 employees; Broadcast Media industry)
September 1991 — May 1997 (5 years 9 months)
Managed P&L and operations for the production and distribution of 15+ syndicated radio programs, as well as wrote, directed and produced selected shows. Contracted with Compuserve and partnered with AudioNet (later, Broadcast.com and acquired by Yahoo!) to create multimedia entertainment programming via digitized, repurposed media.
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Account Executive
Initiative Media
(Public Company; 501-1000 employees; Broadcast Media industry)
September 1990 — September 1991 (1 year 1 month)
Prior to being acquired, the company was called Western International Media (largest media buying company in the world). Performed sales and maintenance for national accounts in the computer, restaurant and automotive industries.
Jay Westlin’s Education
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Indiana University Bloomington
BA, Journalism and Psychology, 1986 — 1990
Additional Information
Jay Westlin’s Websites:
Jay Westlin’s Interests:
Surfing, Snowboarding, Movies, Novels, Music, Consumer Technology, and Santa Cruz, California.
Jay Westlin’s Groups:
Chair at Friends of Overland
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Beta Theta Pi Fraternity -
Online Advertising Business Developer Network
Jay Westlin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
