Troy Burk

Current

• President at Right On Interactive

Education

• Ball State University
• Vincennes University

Recommended

16 people have recommended Troy

Connections

500+ connections

Industry

Information Technology and Services

Websites

• My Company

Troy Burk’s Summary

Right On Interactive makes technology work for marketers.

Right On Interactive was founded with the purpose of helping online marketers leverage technology to drive business results. Whether you are trying to acquire new customers, retain existing business, grow the company/client relationship, or turn customers into advocates - we will help you find measurable success.

Our data-driven focus helps marketers leverage behavioral, opinion, demographic and purchasing data to make smarter business decisions and build stronger relationships with their customers. We partner with leading on-demand firms such as Salesforce.com and ExactTarget, develop our own products, and provide professional services to meet a marketer’s needs.

Troy Burk’s Specialties:

marketing automation, customer lifecycle management, database marketing, demand generation, lead scoring, customer relationship management (CRM), email marketing, customer engagement management, permission marketing, marketing software, sales, sales management, Miller Heiman, Spin Selling, Salesforce.com, ExactTarget, Vontoo

Troy Burk’s Experience

• President

  Right On Interactive

  (Privately Held; Marketing and Advertising industry)

  July 2006 — Present (2 years 4 months)

Troy Burk’s Education

• Ball State University

  BS, CICS, CJC, Marketing, Sociology, August 1991 — May 1994

  Activities and Societies:

  Theta Chi Fraternity, Student Senate, IFC, GSIC

• Vincennes University

  AS, 1989 — 1991

  Activities and Societies:

  Founder and President of Sigma Iota Delta, University Police Cadet

Additional Information

Troy Burk’s Websites:

• My Company

Troy Burk’s Groups:

Theta Chi Fraternity, BMA National, BMA Indianapolis, AdClub of Indianapolis, AMA Indianapolis, Indianapolis Chamber of Commerce., Sharp Minds

•    UPSA
•    Business Intelligence
•    Marketing Executives Group
•    CRM
•    Enterprise Marketing Management Expert Group
•    eMarketing Association Network
•    Database Experts
•    Salesforce.com Professional Network
•    Smaller Indiana
•    Marketing 2.0 Technology (Over 2000+ Members)
•    Red Herring
•    CEO Crossing
•    Business Marketing Association
•    Theta Chi Fraternity, Inc.
•    Linking Indiana
•    SharpMinds