Producer, The Sims Internet Group at Electronic Arts
San Francisco Bay Area
Producer, The Sims Internet Group at Electronic Arts
San Francisco Bay Area
I find both the technical and marketing aspects of product management very rewarding, especially at early stage start-ups in the user-generated content/social media space. My areas of expertise and passion are digital music, 3D virtual worlds and streaming video, and I have successfully built content generation and consumption based communities around all of these. I enjoy developing business/product strategy and working with great teams to design solutions, develop implementation plans and execute. I look forward to continuing to collaborate with talented marketers and engineers to imagine, design and develop innovative products and services based around user-generated content and digital media.
product management; cross-functional team management; market/industry/competitor research and analysis; product strategy; project management; development of business plans and corporate communications.
(Public Company; 10,001 or more employees; ERTS; Entertainment industry)
June 2007 — Present (1 year 2 months)
(Privately Held; 1-10 employees; Online Media industry)
March 2006 — Present (2 years 5 months)
MOG is an early stage start-up building a social networking and blogging platform for music fans, monetized via advertising. MOG enables its members (moggers) to discover music through people and people through music.
(Public Company; 1001-5000 employees; ADSK; Computer Software industry)
March 2002 — December 2003 (1 year 10 months)
· Core member of the Desktop Products Group, responsible for development, shipping and marketing Discreet’s cleaner (video encoding) and combustion (video compositing and special effects) products. Responsible for target market segmentation and customer requirements analysis; development of MRDs, pricing and positioning, BOM, marketing and sales materials.
· Bridged Software Engineering, Product Marketing, Worldwide Marketing Communications, Worldwide Sales, Operations and Support groups to coordinate the day-to-day tasks and activities entailed in developing, shipping and ongoing marketing of cleaner and combustion.
· Managed a three-person team responsible for product documentation and beta programs.
· Products launched include cleaner 6 (Mac), combustion 2.1 (Mac/Win), cleaner XL (Win), and combustion 3 (Win).
(Privately Held; 51-200 employees; Online Media industry)
July 1999 — April 2001 (1 year 10 months)
· Co-founded the company in July 1999 to provide easy-to-use online video sharing community to consumers and businesses.
· Collaborated with co-founders to raise over $12 million in funding from Israel Seed Partners, AOL Investments and others.
· Started up the Earthnoise US marketing and business development operation, grew team to 9 people.
· Hired and managed a product management team responsible for market and competitive research and analysis, requirements analysis, feature specification and marketing requirements documentation for all products, including earthnoise.com and its companion video capture, encoding and upload utility for Mac and Windows, the Earthstream Service Platform for ISPs and a Wireless Video Mail prototype developed with Sprint.
(Privately Held; 51-200 employees; Online Media industry)
January 1997 — June 1999 (2 years 6 months)
· Produced interactive 3D Web-based virtual museum projects Van Goghs Van Goghs and The American Century, employing OZ.COMs 3D multi-user simulation technology. Developed in conjunction with Intel, SFMOMA, the Van Gogh Museum in Amsterdam, the National Gallery in Washington D.C. and the Whitney Museum in New York.
· Experience Van Goghs Van Goghs 3D Online Exhibit at http://www.vangoghmuseum.nl/virtual-tour/login.asp
· Played a core role in securing a strategic partnership to co-develop the iPulse platform with Ericsson Telecommunications and a related $19 million equity investment in OZ. Created a product prototype and business plan for an e-commerce and customer support solution based on Ericsson call centers integrating intelligent agent driven conversational interfaces with 3rd party back-end knowledge base systems. Developed relationships and led meetings and workshops with key Ericsson executives.
(Internet industry)
1994 — 1996 (2 years)
BA, Visual and Environmental Studies, September 1986 — May 1992
music (listening and performing), digital media, 3D virtual worlds and simulations, architecture and industrial design, cooking