Elaine Grabicki

Current

Senior Product Marketing Manager at AT&T Mobility (formerly Cingular Wireless)

Past

Director of Marketing at Mobliss
Segment Marketing Manager, Mobile Products & Services at RealNetworks

Education

Seattle University

Recommended

1 person has recommended Elaine

Connections

500+ connections

Industry

Wireless

Elaine Grabicki’s Summary

Ten years of wireless and digital media expertise in senior role focused on convergence of communication, entertainment and emerging technologies.

+ Passion for customer experience and usability
+ Cross-functional team leadership and product management
+ Deep background in digital media, mobile
+ Ability to navigate organizations of all sizes across all levels
+ Experience throughout ecosystem of distribution platforms, technology enablers, and content providers

Elaine Grabicki’s Experience

Senior Product Marketing Manager

AT&T Mobility (formerly Cingular Wireless)

(Public Company; 10,001 or more employees; T; Wireless industry)

September 2005 — Present (2 years 11 months)

Product planning and management of future consumer offers across 3G device portfolio, with emphasis on improving user experience across mobile web, music and video services.

+ Responsible for defining customer touchpoints, marketing requirements and wireframes, conducting usability testing and successive design iterations
+ Deep partnership with world-class design firm, driving innovation and exploration of new interaction models
+ Teamwork and consensus-building across functional groups, suppliers, and content providers
+ Strategic alignment and prioritization of product features and functionality across all screens
+ Hired to create MEdia Net and Cingular Video marketing materials for Cingular.com consumer website, direct mail, and retail stores; selected to lead executive-sponsored initiative
Director of Marketing

Mobliss

(Privately Held; 51-200 employees; Wireless industry)

August 2004 — July 2005 (1 year)

Best known for powering text voting for “American Idol,” Mobliss offers innovative mobile marketing solutions and consumer-facing mobile media, including ringtones and graphics, games, and mobile video.
While at Mobliss, led marketing, creative services, and public relations for business-to-business, direct-to-consumer, and corporate marketing communications.
Segment Marketing Manager, Mobile Products & Services

RealNetworks

(Public Company; 501-1000 employees; RNWK; Computer Software industry)

August 1998 — August 2004 (6 years 1 month)

RealNetworks pioneers development of software products and subscription services designed to deliver audio and video entertainment to consumers on the PC and beyond.
Was responsible for marketing and partner management for RealNetworks' Mobile Products and Services business unit. Prior to joining Mobile team, managed marketing & communication for the Helix Community of over 50,000 digital media and open source software developers. Over six years' tenure at Real also included event marketing, marcom, and sales support roles.