Strategy and Business Development Director
Milan Area, Italy
- Current
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- Strategy and Business Development Director at RMG Connect - JWT Group (WPP)
- Past
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- Head of integrated marketing and communication strategies at ARC worldwide (Leo Burnett Group) at ARC (Leo Burnett Group)
- Teacher in E-Project Management at Istud - Istituto di Studi Direzionali Cattolica - Milan
- Project Manager at B Human - Web Agency - Milan
- Content Community Manager at KipNip - virtual community about strategic marketing - Milan
- Web Marketing e Communication Manager at MKtg ICC – Strategic consulting for web marketing - Milan
- Web Marketing e Communication Manager at Airbook - The Network of the book (Publishing Infostrada Agency) – Ivrea (TO)
- Education
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- Teambuilder - Milan
- Connor Language
- Scotwork International Network
- Teambuilder - Milan
- Il Sole24Ore - Milan
- School of JOURNALISM AND AUDIO-VISUAL TECHNIQUES - Rome
- Istituto di Studi economici e sociali di Salerno e SDOA for a marketing form
- CINEMATOGRAPHIC SCREENPLAY SCHOOL – U. Pirro e U. Marino
- CREATIVE WRITING SCHOOL - Andrea Camilleri - Rome
- SCHOOL OF SCREENPLAY OF THE STRIP CARTOON – Dal Prà e V.nzo Mollica
- Università degli Studi di Bari
- Recommended
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10 people have recommended Anna Maria - Connections
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320
connections
- Industry
- Marketing and Advertising
Anna Maria Altamura’s Summary
I develop important and distinctive integrated marketing and communication strategies which safeguard the history and the values of the Brand reaching the functional, emotional and commercial aims.
Anna Maria Altamura’s Specialties:
Strategic vision, creativity, markenting and communication skills (off and on line). Excellent leadership in team and client management. Superior capacity in written/verbal communication, presentation and persuasion. Enterprising spirit. I build lasting relations able to produce business. Inclined to understand the human psychology
Anna Maria Altamura’s Experience
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Strategy and Business Development Director
RMG Connect - JWT Group (WPP)
(Public Company; 51-200 employees; Marketing and Advertising industry)
September 2007 — Present (1 year 1 month)
To coordinate and develop the strategic contribution of all relevant projects
To nurture and develop new opportunities within existing, new and potential clients
Client Knowledge,Relationships,Care
Strategic Development,Creative Standards
Presentation and Planning Skills
Training,ManagementDevelopment,NewBusiness
Personal qualities
Active role as a senior member of staff and model,establishing credibility and respect and building strong relationships.Maturity,professionalism
Self motivated and self aware
Courious,creative,cerebral individual,share new learnings with the team.
Think innovatively, beyond the obvious to develop highly creative and impactful solutions
Openness and honesty,Support the team and management
Passionate.Out-going,sociable personality.Professional standards
Results-focused.Tenacious approach.Quality oriented.Pro-active
Team spirit
Organizational ability
Excellent persuasive selling skills
Sophisticated and empathetic communication skills -
Head of integrated marketing and communication strategies at ARC worldwide (Leo Burnett Group)
ARC (Leo Burnett Group)
(Public Company; 201-500 employees; Marketing and Advertising industry)
June 2002 — August 2007 (5 years 3 months)
Start up and Direction of the new interactive division. Development and implementation of integrated Marketing&communication strategies. Client Management. Negotiation. Personal budgetary responsibility. Management of the critical states. Business Development. Internal and external process. Suppliers’ selection and Partnership
Client: Albacom, Ariston, Artemide, AstraZeneca, Banca Primavera, BenQ, Breil, Bocconi, CTS, De cecco, Domina Hotel, Generali, Haier, Kellogs, Ichnusa, La Fonte SPA, McDonald’s, Nintendo, Novartis, Pierre Fabre, Poste italiane, Procter&Gamble, Relais sul lago, Regione Piemonte, San Paolo IMI, Telecom.
AWARDS:
2003: Integrated communication and Promotion: McDonald’s – Disney
2005: “Freccia d’oro”: Gold award won by “integrated marketing and communication campaigns” and Silver Award won by web site: Brand “Swiffer” (Procter&Gamble)
2006: “WebChallenge 2006”: “The best and appealing creative Claim" "Hi-Style Line”. -
Teacher in E-Project Management
Istud - Istituto di Studi Direzionali Cattolica - Milan
(Educational Institution; Higher Education industry)
2002 — 2002 (less than a year)
Formation Course: tools and techniques to manage the web project
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Project Manager
B Human - Web Agency - Milan
(Privately Held; 11-50 employees; Internet industry)
February 2001 — January 2002 (1 year)
Strategy, definition of general aims and economies, supervision, managing of customer relations and of the critical states, resource management (time, costs, people)
Customers: Area Banca, Cucina Italiana, Travelonline etc -
Content Community Manager
KipNip - virtual community about strategic marketing - Milan
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2000 — July 2001 (1 year 3 months)
Production of the contents and partnership with other companies
Animation/moderation of the list of discussion -
Web Marketing e Communication Manager
MKtg ICC – Strategic consulting for web marketing - Milan
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2000 — February 2001 (1 year 2 months)
Strategy, Supervision, managing of customer relations, project team coordination
Customers: Comdirect Bank, Databank etc -
Web Marketing e Communication Manager
Airbook - The Network of the book (Publishing Infostrada Agency) – Ivrea (TO)
(Privately Held; 1-10 employees; Marketing and Advertising industry)
1998 — 2000 (2 years)
Marketing and communication Plan
Author, promoter (and speaker in Conventions) of online and off line events bound to the world of publishing, banking, literature and cinematography.
Interviews with famous personalities.
"A fable for the children of the Kosovo”. Online project with the sponsorship of Unicef.
Anna Maria Altamura’s Education
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Teambuilder - Milan
Strong Integration 2006 — 2006
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Connor Language
English Course 2005 — 2005
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Scotwork International Network
Formation Course: “Negotiating is the lubrificant of business life” by John McMillan 2005 — 2005
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Teambuilder - Milan
Corporate Orchestra, Formation Course, 2005 — 2005
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Il Sole24Ore - Milan
Formation Course, “E-Project Management: tools and techniques to manage the web project”, 2001 — 2001
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School of JOURNALISM AND AUDIO-VISUAL TECHNIQUES - Rome
School, “Television journalism, printed media, new languages for journalism”, 1999 — 2001
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Istituto di Studi economici e sociali di Salerno e SDOA for a marketing form
Master, Economia, Sviluppo e Istituzioni, 1999 — 2000
I have won the scholarship
- Activities and Societies:
- Business Game
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CINEMATOGRAPHIC SCREENPLAY SCHOOL – U. Pirro e U. Marino
School, 1998 — 1998
7 months
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CREATIVE WRITING SCHOOL - Andrea Camilleri - Rome
School, 1998 — 1998
7 months
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SCHOOL OF SCREENPLAY OF THE STRIP CARTOON – Dal Prà e V.nzo Mollica
School, 1998 — 1998
7 months
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Università degli Studi di Bari
Laurea, Giurisprudenza
Additional Information
Anna Maria Altamura’s Interests:
I love reading, creative writing, classical music, horse riding, raising bonsai
Anna Maria Altamura’s Groups:
Milan In, Assocomunicazione
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JWT
Anna Maria Altamura’s Honors:
“Freccia d’oro”
- Gold award won by “integrated marketing and communication campaigns” for Swiffer of Procter&Gamble
- Silver award won by web site of “Swiffer” (Procter&Gamble)
Anna Maria Altamura’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
