Senior Search Marketing Director - TMP Directional Marketing
Greater Chicago Area
- Current
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- Search Engine Marketing Director at TMP Directional Marketing
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94
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- Marketing and Advertising
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Elizabeth Serafin’s Summary
Currently lead the TMPDM Paid Search product team, which is responsible for the strategic execution of existing client SEM campaigns for the agency, and works on paid search strategy development and program recommendations for potential clients with the business development team.
Responsible for SEM product development and training initiatives for TMPDM.
10 year veteran of TMP, and have worked specifically in the interactive space for the past 7 years. Previous experience includes Search Engine Optimization (SEO) program management, and online media planning and campaign management, including email marketing, online banner advertising, and lead generation programs. Additional experience includes roles within client service, as well as sales support and marketing.
