Brad Merritt

Current

• Project Manager at Fry Interactive, Ann Arbor

Education

• Michigan State University
• University of Illinois- U.C.

Recommended

3 people have recommended Brad

Connections

276 connections

Industry

Marketing and Advertising

Brad Merritt’s Summary

Currently: Project Manager at Fry Interactive, ANN ARBOR

PAST: May 2007 - Jan 21, 2008:
Interactive Project Manager at Avenue A-Razorfish, Chicago working on the Kraft account. Primary responsibilites included conducting internal management of multiple Kraft interactive site builds and media developments. Primary responsibilities and expectations included strict budget and financial reporting controls throughout the project life-cycle, resource management and RMS tool tracking, client interface as a project client lead, and process development and enforcement. I loved working at Avenue A-Razorfish, but recently moved back to MI.

PAST: 2006 - 2007
Senior digital project manager at Campbell-Ewald working on the Chevy account. I helped manage a portion of the Chevy Car National Full Line site, one-off brand websites, and In-Market and Lead email communication programs, and online media. While at Campbell-Ewald, I helped to manage the delivery and production of the largest lifestyle website Campbell-Ewald or Chevy had every created to date: www.chevynation.com - estimating roughly 1.2 million dollars for production. This site was unique because we worked with multiple vendors to help develop a fully rendered 3-D environment that was integrated into a flash shell with mutliple flash modules. Additionally, this site was a stepping stone for the traditional editorial content teams to become integrated into web development and content writing. This new model of integrating the agency holistically across the disciplines really helped to make the site what is today, and was a landmark in production for Chevy and Campbell-Ewald.

PAST: 2002 - 2006
Young & Rubicam working on the Lincoln/Mercury account. I was the account coordinator and project manger for the LMDA new business initiatives, and helped to develop the processes and best practices for working with the Ford team.

Brad Merritt’s Specialties:

Interactive strategy/production management, interactive advertising expertise, ecommerce solutions, site architecture, consumer brand strategy, shopping funnel, traditional print/direct stategy design & marketing, online media planning & implementation/prodution, interactive promotions/sweepstakes, web optimization, direct mail program creation, collateral design, program, application, database development, CRM solutions, e-mail marketing, graphic design, new business development

Brad Merritt’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch