Futurist, MD of Futureal
London, United Kingdom
Futurist, MD of Futureal
London, United Kingdom
Builds on more than ten years of experience to forecast consumer demand for clients, by using quantitative and qualitative research, logic and creativity
Powerful public speaker, invited to address public and private conferences New York to Delhi to Johannesburg to present a fresh perspective on where the future lies
Currently obsessed about developing models of consumer understanding to better reflect real life, and thus be more useful for business
(Privately Held; 1-10 employees; Management Consulting industry)
July 2007 — Present (11 months)
Set up Futureal, a consultancy specialising in forecasting future consumer demand.
(Public Company; 51-200 employees; Marketing and Advertising industry)
1997 — 2007 (10 years)
Head of Knowledge Venturing, responsible for global consumer insight development
Client work specialising in Retail and FMCG
(Newspapers industry)
1996 — 1997 (1 year)
BA, History
MA in Japanese from Essex