
CEO, Groove Commerce
Washington D.C. Metro Area

CEO, Groove Commerce
Washington D.C. Metro Area
Groove Commerce is the brainchild of CEO Ethan Giffin, an industry expert in e-commerce, e-marketing and the dynamic technologies behind it. He designed, launched and managed Thingamajob.com, a portal for some 18,000+ continuously updated positions with a database of over four million members. For years, Ethan has lived and breathed conversion rates, search engine visibility and web analytics. His goal is for Groove Commerce to bring that expertise to clients who want to successfully conduct eCommerce – without becoming experts on eCommerce technology.
Ethan’s industry expertise has led to him speaking at many of the industry’s top conferences including:
• Search Engine Strategies
• Ad:Tech
• Frost & Sullivan
• Webmaster World's PubCon
Among Ethan’s entrepreneurial and eclectic background have been stints as on air radio talent, a nightclub owner and a producer of a weekly music television magazine.
Search engine optimization (SEO), Search Engine Marketing (SEM), PPC Management, Website conversion, eCommerce strategy, Website management, Web analytics, Product management, Internet recruiting & sourcing, Email marketing and vendor management
(Privately Held; 1-10 employees; Internet industry)
January 2007 — Present (1 year 9 months)
Groove Commerce, LLC is a Baltimore, Maryland-based eCommerce Web design, development, and marketing consulting firm committed to delivering sophisticated services with a straightforward approach. We offer a full suite of services to help businesses establish, manage, and market their eCommerce sites for bottom-line results. Our services include:
Our eCommerce consulting services include:
* eCommerce Site Design
* Managed eCommerce ervices
* Search Engine Optimization
* Pay-Per-Click Search Engine Marketing
* Shopping Feed Optimization
* Web Analytics Consulting
* MySpace Marketing
Groove Commerce can be reached by phone at 800-564-9826, via email at info@groovecommerce.com, or on the Web at www.groovecommerce.com. We are eager to find new clients nationwide and would love referrals of any type.
(Privately Held; 1001-5000 employees; Staffing and Recruiting industry)
February 1999 — April 2007 (8 years 3 months)
Ethan designed, launched and managed Thingamajob.com, the proprietary online job board, and cornerstone, of Allegis Group’s internet recruiting strategy. Thingamajob is a portal for some 18,000+ continuously updated positions with a database of over 4 million members.
During his tenure, Ethan was responsible for increasing his customer conversion ratio by over 875% and search engine visibility from 4 rankings to over 2500. Ethan provided Allegis with invaluable insight to web analytics, e-commerce, marketing ROI, search engine marketing, and how to leverage emerging technology to consistently achieve corporate goals.
Cooking, Clothes, Lacrosse, Music, DJ'ing
Greater Baltimore Technology Council (GBTC)
Featured speaker at selected events:
Search Engine Strategies
Ad:Tech
Frost & Sullivan Sales and Marketing
ActiveInsights